December 20th, 2021

Nine Keys to Being Media Ready

Posted In:
Author Marketing | Lisa Norman

Does a red neon sign that reads on air (like in this image) make you nervous? Lisa Normal gives you nine keys to being media ready.

A marketing guru was talking to authors and advised them to be “media ready” before hiring a marketing assistant. I watched most of the authors in the virtual room look confused.

I work with authors, and many of them are not "media ready."… Read the post

September 6th, 2021

A Checklist for In-Person Book Events

Posted In:
Author Marketing | Penny Sansevieri

If you want to market a book, you really need to consider using every tool in your workshop and every trick in your magician’s hat to get your book into readers’ hands. So let’s put politics aside for the length of this post in order to discuss how to use an old chestnut book marketing strategy in our new normal life as Masked Book Marketers.… Read the post

January 14th, 2019

Exactly When Is the Best Time to Begin Your Book Marketing?

Posted In:
Author Marketing | Penny Sansevieri

Penny Sansevieri

People ask me all the time when they should begin marketing book. So when is really the best time to start? Any book writing and marketing resource will say sooner rather than later. But how soon is too soon?… Read the post

August 1st, 2016

10 Steps to a Successful Book Launch

Posted In:
Blogging Guests | Heather Webb | Publishing | Writing Craft

Heather Webb

Launching a book—especially a debut—is an utter whirlwind of excitement, sobering facts, and unknowns. (We won’t even touch upon the extreme terror that hits from time to time.) But within this chaos, there are ways to tackle it all and stay sane.… Read the post

October 16th, 2015

How to Create a Book that Sells and a Marketing Plan that Works (every time!)

Posted In:
Author Marketing | Penny Sansevieri

Penny Sansevieri

For authors, there’s nothing more satisfying than writing the final sentence of a book that you’ve poured your heart and soul into. You can feel proud of what you have accomplished, but the hard work doesn’t end here.