Cover trends change and that can affect your book sales. Melinda VanLone shares the trend shift she's noticed in Romance covers.

Lisa Norman discusses nine keys authors can use to be media ready and mistakes to avoid. Be sure to take the pop quiz and its surprising answer.

Book marketing expert, Penny Sansevieri, shares the 5 stages of a successful book signing and provides a checklist for in-person author events.

Penny Sansevieri People ask me all the time when they should begin marketing book. So when is really the best time to start? Any book writing and marketing resource will say sooner rather than later. But how soon is too soon? Let’s examine this further. First, not only is it important to understand where this […]

Heather Webb Launching a book—especially a debut—is an utter whirlwind of excitement, sobering facts, and unknowns. (We won’t even touch upon the extreme terror that hits from time to time.) But within this chaos, there are ways to tackle it all and stay sane. Let’s take a look at a few ways I manage a […]