Writers in the Storm

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Tag: marketing your book

Book Cover 101: Romance Covers

by Melinda VanLone

I’ve mentioned it before here at Book Cover 101 but it bears repeating…cover trends change. That means whatever we learned five years ago, or even two years ago, is probably already out the window.

It’s enough to drive authors and designers insane.… Read the post

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Nine Keys to Being Media Ready

by Lisa Norman

Does a red neon sign that reads on air (like in this image) make you nervous? Lisa Normal gives you nine keys to being media ready.

A marketing guru was talking to authors and advised them to be “media ready” before hiring a marketing assistant. I watched most of the authors in the virtual room look confused.

I work with authors, and many of them are not "media ready."… Read the post

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A Checklist for In-Person Book Events

by Penny C. Sansevieri

If you want to market a book, you really need to consider using every tool in your workshop and every trick in your magician’s hat to get your book into readers’ hands. So let’s put politics aside for the length of this post in order to discuss how to use an old chestnut book marketing strategy in our new normal life as Masked Book Marketers.… Read the post

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Exactly When Is the Best Time to Begin Your Book Marketing?

Penny Sansevieri

People ask me all the time when they should begin marketing book. So when is really the best time to start? Any book writing and marketing resource will say sooner rather than later. But how soon is too soon?… Read the post

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10 Steps to a Successful Book Launch

Heather Webb SmilingHeather Webb

Launching a book—especially a debut—is an utter whirlwind of excitement, sobering facts, and unknowns. (We won’t even touch upon the extreme terror that hits from time to time.) But within this chaos, there are ways to tackle it all and stay sane.… Read the post

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