September 6th, 2021
A Checklist for In-Person Book Events
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Author Marketing | Penny Sansevieri
by Penny C. Sansevieri
If you want to market a book, you really need to consider using every tool in your workshop and every trick in your magician’s hat to get your book into readers’ hands. So let’s put politics aside for the length of this post in order to discuss how to use an old chestnut book marketing strategy in our new normal life as Masked Book Marketers.… Read the post
January 14th, 2019
Exactly When Is the Best Time to Begin Your Book Marketing?
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Author Marketing | Penny Sansevieri
Penny Sansevieri
People ask me all the time when they should begin marketing book. So when is really the best time to start? Any book writing and marketing resource will say sooner rather than later. But how soon is too soon?… Read the post
August 1st, 2016
10 Steps to a Successful Book Launch
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Blogging Guests | Heather Webb | Publishing | Writing Craft
Heather Webb
Launching a book—especially a debut—is an utter whirlwind of excitement, sobering facts, and unknowns. (We won’t even touch upon the extreme terror that hits from time to time.) But within this chaos, there are ways to tackle it all and stay sane.… Read the post
October 16th, 2015
How to Create a Book that Sells and a Marketing Plan that Works (every time!)
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Author Marketing | Penny Sansevieri
For authors, there’s nothing more satisfying than writing the final sentence of a book that you’ve poured your heart and soul into. You can feel proud of what you have accomplished, but the hard work doesn’t end here.
Although you have completed the book, now you need to ask yourself whether you’ve written a book that is saleable.… Read the post
December 6th, 2013
7 Tips to Design an Effective Author Newsletter
Posted In:
Technology Fun
When Writers in the Storm asked me if I would write a post about how to design a newsletter as a follow-up to Steena Holmes’s excellent post on The How and Why of Author Newsletters.
My first thought was “sure, but that’s easy!” … Read the post
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