September 6th, 2021

A Checklist for In-Person Book Events

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Author Marketing | Penny Sansevieri

by Penny C. Sansevieri

If you want to market a book, you really need to consider using every tool in your workshop and every trick in your magician’s hat to get your book into readers’ hands. So let’s put politics aside for the length of this post in order to discuss how to use an old chestnut book marketing strategy in our new normal life as Masked Book Marketers.… Read the post

October 16th, 2015

How to Create a Book that Sells and a Marketing Plan that Works (every time!)

Posted In:
Author Marketing | Penny Sansevieri

Penny Sansevieri

Death_to_stock_communicate_hands_9For authors, there’s nothing more satisfying than writing the final sentence of a book that you’ve poured your heart and soul into. You can feel proud of what you have accomplished, but the hard work doesn’t end here.

Although you have completed the book, now you need to ask yourself whether you’ve written a book that is saleable.… Read the post


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