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Tag: Sherry Ficklin

SWAG: What To Bring to Your Author Events

by Sherry Ficklin

SWAG is one of those places where authors can go very right, or completely wrong and so, while I've talked about this before, it is worth repeating. As the industry evolves, so does the art of book SWAG.… Read the post

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5 Easy Steps to Hone Your Instagram

It’s Autumn (finally) and for me, that means a time of reflecting. I like to take the first weeks of September and look back over my organizer and see where I need to make improvements in the new year. Last year it was learning to use Instagram, which I’m happy to say I’ve been doing much better at.… Read the post

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How To Spend Your Marketing Budget In The New Year

Sherry Ficklin

sherry-ficklin-picFirst, let me begin by saying that if you don’t have at least a basic marketing budget set aside, you are going to have a very hard time promoting your book, whether it’s your first book or your 100th.… Read the post

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