May 29th, 2020
SWAG: What To Bring to Your Author Events
Posted In:
Author Marketing | Self-Publishing
by Sherry Ficklin
SWAG is one of those places where authors can go very right, or completely wrong and so, while I've talked about this before, it is worth repeating. As the industry evolves, so does the art of book SWAG.… Read the post
September 22nd, 2017
5 Easy Steps to Hone Your Instagram
Posted In:
Author Marketing | Marketing
It’s Autumn (finally) and for me, that means a time of reflecting. I like to take the first weeks of September and look back over my organizer and see where I need to make improvements in the new year. Last year it was learning to use Instagram, which I’m happy to say I’ve been doing much better at.… Read the post
December 30th, 2016
How To Spend Your Marketing Budget In The New Year
Posted In:
Author Marketing | Blogging Guests
First, let me begin by saying that if you don’t have at least a basic marketing budget set aside, you are going to have a very hard time promoting your book, whether it’s your first book or your 100th.… Read the post
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