SWAG is one of those places where authors can go very right, or completely wrong. Sherry Ficklin shows how to get it right, offering examples that fit today's publishing market and reader needs, without breaking the bank.

It’s Autumn (finally) and for me, that means a time of reflecting. I like to take the first weeks of September and look back over my organizer and see where I need to make improvements in the new year. Last year it was learning to use Instagram, which I’m happy to say I’ve been doing […]

Sherry Ficklin First, let me begin by saying that if you don’t have at least a basic marketing budget set aside, you are going to have a very hard time promoting your book, whether it’s your first book or your 100th. A successful marketing budget is going to be a key part of your overall […]