by Penny Sansevieri

With summer disappearing in our rearview mirrors, it’s time for writers and authors to grab their calendars and favorite planning tools in order to start brainstorming smart marketing strategies to promote their releases this fall and into the holiday season.… Read the post

by Sherry Ficklin

SWAG is one of those places where authors can go very right, or completely wrong and so, while I've talked about this before, it is worth repeating. As the industry evolves, so does the art of book SWAG.… Read the post