by Lisa Norman

Let’s be real: the phrase “email marketing” can make a lot of us twitchy.

We’re writers, not brand strategists. We know how to build rich, emotional worlds—but a newsletter subject line that converts? Ugh. That sounds like a corporate memo, not a love letter to our readers.… Read the post

by Jaime Buckley

If you’re like me—constantly scribbling ideas on napkins, talking to imaginary friends (also known as your characters), and dreaming about big audiences hanging on your every word—I have a treat for you!

It’s called Substack.

…and it might just be the game changer you need.… Read the post

by Lisa Norman

Statements I’ve heard recently:

• "I keep getting errors from my friend's Yahoo email. Tell her to fix it!" (hint: Yahoo was refusing the person’s email because they didn’t have it set up right…the problem was not on the receiving end, but on the sending end)
• "Why is MailChimp telling me to do something?

by Lisa Norman

In Part 1, we covered why you want a newsletter and some of the key basics of the technology that you need to have in place to collect email addresses and send emails that will reach your readers’ inboxes.… Read the post

by Dr. Diana Stout

Do you struggle with creating and maintaining a newsletter?

I have, and from the first time I heard that authors needed to have a newsletter, I've struggled to find my newsletter niche, where writing one isn't a chore.… Read the post