by Lisa Norman

Statements I’ve heard recently:

• "I keep getting errors from my friend's Yahoo email. Tell her to fix it!" (hint: Yahoo was refusing the person’s email because they didn’t have it set up right…the problem was not on the receiving end, but on the sending end)
• "Why is MailChimp telling me to do something?

by Lisa Norman

In Part 1, we covered why you want a newsletter and some of the key basics of the technology that you need to have in place to collect email addresses and send emails that will reach your readers’ inboxes.… Read the post

by Dr. Diana Stout

Do you struggle with creating and maintaining a newsletter?

I have, and from the first time I heard that authors needed to have a newsletter, I've struggled to find my newsletter niche, where writing one isn't a chore.… Read the post

by Lisa Norman

There's a hole in the bucket.

When I work with writers on their marketing, everyone has a firm opinion about newsletters. Many authors come to me aggressively denying their need for a newsletter. "You can't make me do one!"… Read the post