Barbara Linn Probst examines the importance of thinking like a reader and offers tips and perspectives for improving the readers' experience.

It’s not the differences between us that matter, it’s what makes us all the same—our crazy obsession to create. No matter how or where or when we work best, there are five things we all need to feed that drive to write.

After a tough year, a writer may find she’s lost hope for the future. Yet hope is critical for success, so try these five activities to spark new hope in your writing life.

Marketing expert Penny Sansevieri shares 10 key book cover design tips to help you create a visual image that compels those shoppers to happily click "Buy Now."

by James Preston When I read a great novel, I often find myself thinking, “How on earth did the author do it?” followed by, “Where did he start?” Every published author has had to get past the blank page. Let’s talk about Plato, the Athenian philosopher. You remember him, right? He told “The Parable of […]