Jenny Hansen shares thoughts on how to keep social media from sucking up free time like a shop vac. Includes five tips for putting the "social " in social media.

Penny Sansevieri People ask me all the time when they should begin marketing book. So when is really the best time to start? Any book writing and marketing resource will say sooner rather than later. But how soon is too soon? Let’s examine this further. First, not only is it important to understand where this […]

Julie Glover, not a huge fan of social media overall, touts the wonderful benefits of Facebook groups.

Angela Ackerman discusses the benefits of and necessary steps for building a street team for your book release.

Lisa Hall-Wilson There’s a pretty basic storytelling flaw that trips up many writers and that’s creating villains/antagonists who aren’t successful. Let’s define what I mean by successful. A successful antagonist moves the story ahead, directly challenges the protagonist, and has a better than 50% chance of success. Without a powerful antagonist, your protagonist has nothing […]