by Orly Konig-Lopez, @OrlyKonigLopez The other day I finished a book and when my husband asked if it was good, my answer was a rather drawn out, “Yeeaaahhhh.” The story was interesting and the author had a pleasant, easy style. She’d done a nice job of showing me what the rooms looked like, what the […]

by Lynda Bouchard

What can an author learn from a pair of Spanx? A lot.

I was in a mall last week with my aunt and, as we walked through the pantyhose department, I noticed that one brand stood out. Spanx.

How Spanx got noticed and the unique marketing of this product is a brilliant lesson for all authors. Small is the new big.

by Susan Spann, @SusanSpann Whether you write detective fiction, romance, historical novels or fantasy epics, a lone protagonist never receives as great a reaction as one with a well-developed supporting cast. Foils serve to reinforce and highlight the hero’s good (and bad) characteristics, and also give the protagonist a chance to shine outside the primary narrative. […]

by Fae Rowen Skimming is defined as a crime. Well, it is. If you skim money from your job, you’re going to jail. Or worse depending on whom you work for. Skimming is also defined as removing floating matter from a liquid. Can you say pond scum? The third definition says, “To pass lightly and […]

What to do? Facebook has changed – again. There’s more competition than ever for reader attention.

Writers are frustrated and it’s easy to understand why. How do you build a business when the goal posts for success keep moving? What’s the point?

Facebook is probably the slowest platform to build an audience on, and shooting yourself in the foot by listening to bad advice only makes it more difficult.