by Stefan Emunds

This is the fourth article of the article series The Yin and Yang Relationship Between Psychology and Storytelling. The first article covers reader investment and reader engagement. The second article explains how to create story experiences that feel real to life.… Read the post

by Lisa Norman

I recently attended the 2021 Publishing Year in Review: Opportunities & Continuing Trends, an online publishing seminar put on by Ingram Content Group. The entire presentation was encouraging and fascinating.

One moment caught my attention during the presentation by Pete McCarthy, the Director of Consumer Insights from Ingram Book Company.… Read the post