Every character must show emotions the reader can relate to if they want to achieve “memorable” status. Layer your fictional folk with emotional reality.

Lori Freeland offers three ways to keep your story momentum going in a way that keeps your readers riveted. Includes how-to tips for dealing with pace-killing backstory.

Some of the smallest and most powerful words are pronouns. John Peragine shares the eight types of pronouns with tips to use them correctly. Great examples!

Jenny Hansen shares eight characteristics every character needs to be happy and "whole." Plus, suggestions for tweaking these traits to help your own stories.

Reader expectations are a moving target. Yet the real “secret success strategy” to book sales is very straightforward: give readers what they want. How do you do that?!