Writers in the Storm

A blog about writing

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Writer Self-Doubt: What We Notice When It Hurts

by Lisa Norman

The other day I walked into my doctor’s office, miserable. It was hot. Everything hurt. The waiting room felt small and stuffy, the chairs were hard, and I was counting the minutes until somebody called my name.

I was there for dry needling, a pain treatment for the autoimmune condition I live with. (Yes, a perfectly nice person sticks needles into me on purpose. And I pay her for it! We’ll come back to that.)

When I walked out afterward, I stopped in the parking lot.

It was a beautiful day. The sun was shining. A fresh breeze was coming in off the ocean, cool and clean. The kind of day I live for. Breathtaking.

Nothing about the weather had changed in that hour. What changed was me. The pain had backed off, and with it out of the way, I could see the beauty of the world.

I’ve been thinking about that parking lot, because what we notice tells us a lot about where we are emotionally.

The same thing applies to our characters.

What Our Characters Notice

When it comes to characters, we’ve talked about this often here at WITS, so I’ll keep it short. What a character notices tells the reader who that character is. It also tells the reader what emotional state the character is in right now.

One of the hardest characters I’ve ever written is Kevin, from my novel Sisterhood. Kevin has been through so much trauma that he behaves in ways that could easily be read as evil. He’s actually the hero of the story.

Writing him involved revealing his mental state through what he notices.

Kevin sees danger. He sees threats. And he sees potential.

When he looks at Dana, my main character, he sees her strengths without really understanding her weaknesses. When he looks at his brothers, he sees their potential for harm, because he knows exactly what he is capable of. Nothing they do feels neutral to him. He expects them to have dark, ulterior motives. And to be fair, they often do.

Kevin is a protector. He would do anything to keep Dana safe. But he can’t see that his brothers might be protective, too.

What he knows about himself decides what he’s able to notice in other people.

What Kevin notices shows us details about his inner life, just like what I noticed outside that doctor’s office revealed how I was feeling better than a pain scale ever could.

Kevin doesn’t always see the world as it is any more than I saw the beauty of the day while I was in pain.

How Self-Doubt Changes What We Notice

I work with authors at every stage of their careers, and lately I keep hearing the same thing from the newer ones, the authors who haven’t hit their stride yet.

They question their skill, their abilities, their work ethic. They judge their future success harshly and critique everything from their own headshot to their writing skill.

When they look at other writers on social media, or look at the platform and work an established author has created, they notice all of the good things while missing the weak points. They notice the polish, like the author who seems to have her whole business together, website and release schedule and all. But maybe they don’t notice that this author is a year behind on a deadline. They don’t know that the sales on that last book, the one that has such great advertising, have been weak.

When they look at themselves, they see every flaw and every weakness, but often miss their strengths entirely. And as authors, it is often hard to distinguish our humanity from our craft. A critique of craft can become a personal attack.

When they look at others, they often see only strengths and miss the struggles. That’s a part of our social media polished world, and it is all too easy to fall into. We compare ourselves at our worst to others at their best.

I recognize this because I do it, too. Listen to me talk about my own writing sometime. My books are “adequate.” “Okay.” “Passable.” Meanwhile, other people are having amazing success.

(I can hear myself doing it as I type this. Okay, so maybe I heard myself because I was using dictation… but whatever.)

“They’re just better than I am” is a comfortable sentence. It ends the conversation. It blends a personal critique with a skill judgment. But when I actually look at the gap between my work and someone else’s, I know there’s more to it. It’s time spent writing, and time spent focused, and I often let my writing self down by not giving her focused time to write.

“They’re better” is noticing me, and ignoring what I’d need to do to become better.

Critiquing myself instead of my work habits makes the analysis more brutal and less actionable. It is also frequently cruelly unfair. I’ve heard writers put themselves and their work down because they’ve taken time off to be caregivers or they’ve had to step away to deal with serious health issues. They’re noticing the lack of time rather than the gift of themselves that they gave to a person they were caring for, or the courage it took to battle a health issue.

We need to see the strengths and weaknesses in ourselves and in others, and we need to make an effort to separate reality from social media hype.

What if instead of just assuming my lack of focused time writing is a personal flaw, I instead notice that successful authors spend more time in the chair? What if I gave myself some grace for the life events that distract, and some credit for using the time I have as wisely as possible? That’s something I can act on, and something that will encourage me to be a better writer tomorrow. “They’re better” isn’t helpful.

Which brings me back to the needles.

A nice person poked holes in me, and I walked out feeling better. Poking holes in a story makes it better, too. Noticing what we need to make our writing better and acting on it improves our craft. Beating ourselves up just leaves the problems in place. The needles that we notice belong in the draft, not in the writer.

Self-Doubt in a Room Full of Bestsellers

Years ago, I went to a retreat and ended up in a class with five other authors. Every one of them had already made the New York Times or USA Today bestseller list.

And then there was me.

I wasn’t new to this. I’d been writing for years. I have a degree. I had studied the material for that class, probably more than anyone else in the room. None of that mattered to the voice in my head. I wanted to hide. I seriously considered sitting quietly and letting the real authors talk.

I mean, had I been invited to be the maid? Certainly I wasn’t there to sit next to these people and participate, right?

When I offered to go and help get lunch ready, the teacher insisted I take part.

So I did, and I had a great time. Once I was sitting at the table with them, instead of watching from what felt like across the room, I started noticing different things.

They were fighting with their technology. They were trying new tools and scrambling to keep up, exactly like every author I work with. They were trying to decide where to put their effort and which series to work on next. They debated words. They struggled with plot. They had characters misbehaving and wanting to go off the rails, the same as anybody does.

By the end of the class, I didn’t feel that far out of my league. I definitely wished I’d spent more time writing! But the distance I’d felt walking in was gone.

From across the room, they had looked polished. Up close, they were wrestling with the same draft problems as everybody else.

Successful Authors Still Struggle

That struggle doesn’t magically go away when somebody becomes successful. They have to face it again with every new series and every new book. Each one gets approached fresh.

I’ve watched New York Times bestselling authors melt down. “I don’t know if I’ll be able to get this book together. I don’t know if I’ll get it done on time. I don’t know. I don’t know.”

And then I hear newer authors saying nearly the same words, convinced the professionals never feel this way.

They do.

So when you hold your messy draft up against someone else’s finished, polished career, you’re looking at your own work with a magnifying glass while seeing theirs from a distance. Of course your work looks worse by comparison. You’re noticing the flaws in your work, and you aren’t seeing the struggle they’ve gone through. You’re noticing different things, looking at things without perspective.

What Experience Gives You That Self-Doubt Can’t Take Away

If there’s a difference between the bestsellers and the newer authors I work with, I think it’s this: the experienced ones seem a little more confident that they’ll pull it together. They get through the “I don’t know” faster.

That confidence comes from a track record. They’ve finished a book before, and then another one, so they have evidence they can do it again. Oh, they still have angst, but it is less paralyzing.

You build that faith in yourself the same way they did. One finished draft at a time.

And remember Kevin? He couldn’t see his brothers’ protectiveness because of what he believed about himself. Self-doubt does the same thing to writers. We look at other writers through what we believe about ourselves, and we miss that they’re in the same struggle we are.

Final Thoughts

The day outside my doctor’s office was beautiful the whole time. I just couldn’t see it until the pain backed off.

If your writing life hurts right now, your world may have shrunk down to the hard parts. That’s what pain does. It isn’t a verdict on you or your work.

You don’t have to have your act together to be a real writer.

When the hurt eases, even a little, look up. Notice what’s alive on your pages. And if you find yourself making judgments about yourself instead of the work, refocus on what you can improve. Don’t attack yourself and feed self-doubt.

What are you noticing today? Is there a focus shift that will help conquer a challenge in your writing world? And have you ever sat in a room certain that everyone else had it figured out? What did you notice once you looked closer? Please share in the comments!

About Lisa:

Lisa Norman

Lisa Norman (writing as Deleyna Marr) is a writer, a teacher, and by her own cheerful confession a control freak about her words. She wrote a book about working with AI as a creative partner, Reflections from the Mirror, which you can read for free on her Substack or purchase wherever you like to buy your books. She also teaches a class, Creative Collaboration with AI.

And if you're feeling like you need a little joy in your life, check out her latest book, The Work of Joy, or spend December with her in It's a Wonderful Writer's Life, the class that book grew from. Find her at deleyna.com or her school: NoStressWriting.com.

Featured image purchased from depositphotos.com.

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The Decline of Creativity: What Happened to Our Creative Mojo?

Last week I was at a hair appointment when the beautician and I somehow got on the subject of the decline of creativity and how our lack of pursuing creative endeavors could bring about the fall of humanity in the near future. Obviously, this is not idle chit-chat one would usually have with someone who cuts her hair. Or really, with anyone they only see once every few months.

However, I kept thinking about this subject long after I left with my hair looking fabulous, by the way. Then I got the call out for this opportunity to write something for this blog and for all you readers and writers.

Is the Decline of Creativity Actually Happening?

Now, surprisingly, my beautician’s point of view on this subject was somewhat negative and dystopian or cyberpunk in direction. And while I could definitely see her points on the decline of creativity affecting the world as a whole, I would rather look at it from a constructive angle.

So, I went to AI to see what the almighty destroyer of creative thought in the future has to say about this subject. Of course, it (I say “it” because it has been referring to itself as “me” way too often for my own sensibilities) starts with some scientific research, saying that “human creativity and divergent thinking have been declining steadily since 1990, even as general intelligence scores continued to rise.”

Apparently, according to some researchers, the number of ideas humanity has produced had peaked around 1990. They also have hypothesized that while AI-assisted writing has increased the expansion of vocabulary usage, it still reduces actual creative ideas.

I know some college teachers who have been fighting AI use for writing for some years now and are no further ahead of the statistic that 67% have been reported to have used it to write their assignments. Of course, I wonder about these students’ intelligence in admitting this to any researcher.

We All Started Out as Creative Geniuses

Now I promised a less dystopian view of our creative endeavors in humanity while still keeping this article less like a college thesis, so here it is.

When we are at the kindergarten age as children, our creative testing is found to be at genius levels. Roughly 98% of us were geniuses in the creative department when we started our lives, but we dive to just 2% of us keeping that sense of creative thought by the time we become adults.

What Is Driving the Decline of Creativity?

I keep wondering why our society has seemed to lose that creative mojo steadily since 1990. So, I asked AI again what societal drivers have caused this decline since the year 1990 in humanity's creative endeavors?

It came back with the researchers’ findings that there has been a “multifaceted cultural shift in how society values time, how media is consumed, and most critically, how children are educated.” There has been a loss of passive playtime.

I’m leaving the educators to consider this shift in education because I’m not an educator, nor do I have a degree in education. And because I really do not want to get into fights with anyone on this subject.

However, I have an education in mass communication and have been a published author for decades now. I have seen and witnessed firsthand the increased frequency of people who have passed by my table at events and, when asked, “What do you like to read?” more often, they smile and tell me (sometimes with some pride in their voices) that “I don’t read anything now that I’m an adult.”

When did they give up doing anything creative, or when was the last time they took on a creative project on a weekend just to make themselves happy in the act of accomplishing something?

Apparently, according to researchers and AI, this shift away from creative endeavors over to watching television, streaming movies, playing video games, or even just daydreaming about your own future started our society in creative decline back in 1990. Remember that most of us were creative geniuses back when we were five years old.

Finding Our Creative Mojo Again

I’m not saying you should be writing, because really, I have plenty of competition in this creative endeavor. However, at some point you had the aptitude for expressing your ideas through painting, dancing (visual arts), decorating, flower arranging, or even spoon carving.

Whatever it is that can bring you some joy, because the alternatives are driving our collective society to letting AI do it all for us. There will be no joy in continuing down that road. It took a beautician to make me consider that road.

As I always tell people who bother to ask me why I write stories, “It brings me personal joy and because it’s much cheaper than therapy!”

What’s one creative thing you loved doing as a child that you’ve stopped doing as an adult? And what would it take for you to pick it up again?

About Pattie

Pattie (PJ) Hulstrand is an author of Time-Travel Romance, Paranormal Urban Fantasy, and an upcoming extreme sports suspense/thriller series. She also has an award-winning non-fiction, “The Jungle Survival Guide to Media Kits for Authors,” and a little duck book series for children.

Find “Time Conquers All” book 1:

On Shopify: the-wod-media-group.myshopify.com/collections/pj-hultstrand-books

Or Amazon Kindle version.

Facebook fan page: Facebook.com/timeconquersall/

Instagram: Instagram.com/author_pj_hultstrand/

Twitter: Chance2publish

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Author Marketing Burnout: My Shouldshank Redemption

A couple of years ago, author marketing burnout nearly convinced me to walk away from writing altogether. A couple years ago, I had a day when...

I was done.

Done writing. Ready to quit, unpublish everything, clean off my shelves, get my room back, and fully retire from it all. I wanted out of the prison of shoulds.

I had officially hit author marketing burnout.

But then, I acknowledged I love to write. Every new book published was a goal achieved!

How had I imprisoned myself so badly? What could I do differently?

Looking back over my writing career and the many shoulds I had tried—advice from successful authors and experts where some shoulds I was still struggling with, some I had failed at, and some I still hadn’t attempted—had become a huge tipping point of anxiety and frustration.

The list was long. Podcasts, interviews live or recorded, blogs, social media, street team, ARC team, paid ads, promotional posts, videos, major book launches, creating pages and groups and moderating them, book signings, blog swaps, websites... Most of these pertained to marketing and promoting.

Knowing no two writers share the same path to best-selling status and that my path has been unlike that of other authors, why was I taking their shoulds to heart? Admittedly, I never enjoyed selling. So, why was I shoulding myself onto their paths?

That day when I had hit peak author marketing burnout and was overwhelmed by the list of tasks, having just published a new book, I had only one question: What was really going on?

The year before, I had created a spreadsheet to track my writing hours. I now had data to analyze. My frustration revealed itself in the spreadsheet totals. I was writing only 60% of the time. Promos were 30%. Everything else was 10%, including meetings and teaching.

I wanted to be writing 80-90% of the time! Why? Because it’s new books that generate excitement among readers, which leads to the discovery of a backlist and creates a following.

Identifying those shoulds I did and those I didn’t, I saw:

  1. I wasn’t solid about my why.
  2. I was comparing my activities to those of other writers. Such comparisons are never good. How many times have I given that advice to other writers?

So, I asked myself two questions:

Question #1: Why Do I Write?

I write because I have to. It’s my purpose for being here, along with teaching. My goal is to entertain with fiction and share what I’ve learned in nonfiction. Strangely enough, after two decades of publishing, teaching writing as a degreed writing professor became a priority. Promoting was never a part of my why. That realization explained why my focus was strong in writing and publishing but weak in promoting.

Question #2: What Should My Shoulds Look Like?

A simple answer that came quickly. I wanted my promo shoulds to be easy and not require lots of time doing them. I didn’t want my shoulds to remain as the detested chores they had become.

I was working hard but not working smart. With marketing not my forte, I was trying to do too much. I needed to simplify my shoulds.

Realizations Since That Day

Today, publishing has become a fluid endeavor. What works today won’t be the same tomorrow, as websites and platforms come and go more quickly. Many of the businesses we use and love are changing their policies and increasing costs.

Newsletters once ruled how authors contacted readers. Today, readers scroll to find new books and join groups where they ask for referrals.

I needed to change my shoulds to better reflect industry changes. I had a strong writing and publishing process that worked well but had a haphazard promo process.

Where Are My Readers?

Researching where readers browse particular genres helped me decide which social media platforms to use and which ones to leave behind.

Social Media Longevity

Additionally, I researched social media in depth and learned that they, along with blogs, have different longevities. To work smarter, I should spend more time on longer-longevity sites and less time on others.

  • TikTok, Snapchat, and X/Twitter have short lifespans of a few minutes to less than an hour.
  • Facebook, Bluesky, and Instagram have mid-lifespans of about one to five hours. LinkedIn has a lifespan of about half a day.
  • Pinterest, YouTube, and blogs have long lifespans of weeks, months, and even a couple of years.

Search Engine Optimization (SEO)

Blogs and webpages that use SEO have the best extended shelf life—years! Once I discovered Pinterest operates as a search engine, Pinterest became a should priority. I took a class on how to best use it. 

Moving Out of Shouldshank and Past Author Marketing Burnout

So began my re-evaluation and acceptance that my shoulds were okay not looking like those of other authors. I didn’t have to do big launches, paid ads, multiple signings, and other shoulds that didn’t work for me.

Joining genre reader groups became a new should activity. To engage as a reader, not as a writer. To let them discover I’m an author on their own.

My website became a stronger promotional foundation. Now, rather than listing links to books, blogs, classes, announcements, etc., I use one URL. One link. To my website. Two links if a book’s direct buy link is needed.

When WordPress morphed my website’s blog into a blog/newsletter combination, I was ecstatic. I got rid of my third-party platform newsletter, which made my website more powerful. Now my audience is led to the announcement-only blog/newsletter page where they can follow or subscribe, or do both.

Maintaining three other blogs, I had already changed one blog into a landing page. The other two blogs stayed the same. I write on those blogs when I have something to say rather than sticking to a stressful, rigid schedule.

To simplify promo postings, I use a simple scheduling program where I can create and schedule posts that go out to half a dozen different websites and social media at the same time. The goal is to create evergreen posts I can reuse and schedule on different days at different times.

For now, other shoulds will be considered as they cross my path. 

Am I doing the right thing by not heavily promoting, knowing I’m going against the norm? Maybe, maybe not. That said, I’m close to hitting that 80% mark of writing time, and that makes me happy.

The Redemption

By committing to what feels right for me, I’ve been able to dial down the author marketing burnout and keep myself from returning to Shouldshank. Now, I control the shoulds, rather than them controlling me. My redemption is complete.

How about you? Do you feel imprisoned by any of the publishing and marketing shoulds? What writing task should have you added, changed, or deleted? Is there one you’d like to try differently?

About Diana

An award-winning writer, author, screenwriter, and former English professor of writing classes, Dr. Diana Stout, published her second thriller, When the Walls Listen, recently. Her third mystery/suspense/thriller, Buried Trash, will be published this winter.

Future writing plans include adding books to both her Finding Your Fire Series and her Grammar & Writing Rescue Series this year, along with a suspense/mystery/thriller. With a couple other thrillers lined up, along with a historical based on a true event, she keeps eyeing the newest puzzle she just cracked open, wondering when she’ll start piecing it together.

To learn more about Dr. Diana, check out her website, Sharpened Pencils Productions LLC.

Header image by LARAM on Unsplash

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