Writers in the Storm

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September 19, 2025

5 Ways to Manage Reader Expectations

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by Kathryn Craft

Movement is a transfer of energy. You may have learned this in high school physics, but for me, the lesson became an indelible experience in dance. I could feel energy transfer from muscle to bone, from myself to a partner. I could imagine drawing energy from the earth through my body to the top of my head and beyond; I sent it from my gut through my fingertips and into the audience so that they, too, could join in the dance.

I’ve spent the last three years exploring how story also benefits from a transfer of energy, and the most important parallel is this: the choreography that coordinates dance movement is not a series of steps any more than a story is a series of black marks on a page. What captivates is the intention the mover brings to the connection between steps, just as story movement relies on the energy between words.

One of the many benefits of this fresh perspective is that you’ll stop thinking about how to tell a damn good story. Instead, you’ll build a story that your reader can enter. Once you perceive your story’s spaces, you can invite your reader into it—and then, through managing their expectations, convince them to stay.

Here are five techniques that will extend that invitation.

1. Capitalize on sweet anticipation.

Those who read novels are drawn to the long guessing game that results when story questions are raised and their answers are delayed. They want to linger in that moment when he might or might not kiss her. To inhabit a character’s dream for a bit longer before their world comes crashing down around them. To see if the journey they were on has changed them enough to face their nearly impossible climactic dilemma.

Anticipation relies on stopping short of inserting explanation into the action-reaction chain that drives a novel. Unexpected reactions pique the reader’s curiosity. And guess what our emotions are? Energy.

As your reader asks, Why would this character act that way, picture them leaning into your story, reading on to find out. You may need to reinsert the backstory later—but if you do it will be much later, when the character is now acting against their best interests and the reader must simply know why.

2. Make use of genre expectation.

The appreciation of story is subjective and quite personal. One person might read only horror; another might read anything but. Raise the right question in your opening, though, and you’ll be able to use genre expectations to invite the right reader to move into your story.

Some genre expectations:

  • Suspense: How will the protagonist prevail against the threat?
  • Thriller: Will the protagonist be able to save everyone from the threat?
  • Horror: Will the protagonist be able to vanquish the monster?
  • Adventure: Will the protagonist succeed in his quest?
  • Women’s fiction: Will personal growth lead to a fresh sense of hope?
  • Fantasy: How will otherworld elements help the protagonist achieve their goal?
  • Mystery: Will the protagonist be able to figure out who did it?

If a novel opens with the discovery of a dead body and a forensics team finds a disturbing clue, your reader won’t wonder if the female detective will fall in love with the victim’s brother. They’ll recognize a murder mystery in their preferred subgenre of the police procedural.

A genre question is a springboard.

Non-stop action doesn’t create story movement in thriller any more than sex automatically creates story movement in a romance. You must bait your hook with a challenging story goal for the protagonist. In the case of our detective, she may recognize an artifact at the crime scene that pertains to the disappearance of her father ten years ago, but since she’s up for a promotion, she’s loath to share this potential weakness with her male colleagues.

Now the reader is trying to imagine how this evidence will point to the killer, and whether its personal significance will compromise the detective and affect her promotion.

3. Add a watcher.

Show a character undressing for bed? Meh. We all do this every night. Show someone watching this action through a second-floor window from the street, though, and the dynamic of the scene changes. The resulting tension raises reader expectation: this will be important.

Any story with a stakeout, a stalker, paparazzi, an anonymous protector, or a nosy neighbor features a watcher. Someone standing in the wings, literally or figuratively. Ghosts are effective watchers. Santa Claus sees you when you’re sleeping. A believer would argue that God is the ultimate watcher—but even a pet’s watchful glare can raise the tension when its owner is about to lie.

4. Foreshadow.

Readers love to be knocked off-balance when an expectation isn’t met, but you must take care to create a world in which this unbalancing event could be expected to take place. Introduce a witch on page 50 and the reader might throw the book against the wall; show a flower making noise as it struggles to emerge from frozen ground and that page 50 witch won’t seem so far-fetched—in fact, her presence might meet expectation without having to explain a thing.

5. Add prose support.

If you’re anything like me, you waste too much time fiddling with phrasing in your first draft. But know that the longer you spend on phrasing, the harder it will be to replace it when you realize that those words could not create the narrative momentum you’d hoped for. The truth is, prose can’t create story movement—remember, story intention lives between the words—but prose can support it.

Turns out, your goal isn’t to tell a damn good story after all.

From the flat surface of a page, you must build a story that invites the reader in. Not once, at the opening, but again and again in every scene, by raising fresh questions that manage reader expectation.

Do so and your reader will experience a story that moves.

How do you  manage reader expectations? Which of the techniques above resonated with you? Do please share with us down in the comments!

* * * * * *

About Kathryn

Kathryn Craft’s two-decade tenures as dancer/choreographer, dance critic, and freelance developmental editor have merged to inform the perspective about story movement featured in her October 7 release, CRAFTING STORY MOVEMENT: Techniques to Engage Readers and Drive Your Story Forward. Building on her bachelor’s and master’s degrees in education, it has been her great joy to share the craft of writing by mentoring novelists, most recently through her Your Novel Year program, and by speaking at dozens of venues where people thirst to write, from writing groups, conferences, and libraries to in-patient rehabs and grief support groups. She is the award-winning author of two novels from Sourcebooks, The Art of Falling and The Far End of Happy. She lives with her husband in Doylestown, PA.

Kathryn's New Book - now on pre-order, releasing on October 7!

Some other WITS posts by Kathryn:

Where an Author's Story Begins

The Story that Holds You Back

Our Capacity for Brilliance

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16 comments on “5 Ways to Manage Reader Expectations”

    1. Tracking a scene’s energy, and what contributes to it, invigorates what many of us already know about the “how” of using story structure. I think you’ll like it, Jennifer!

  1. I have an alternate history dystopian trilogy I'm finishing. In it I have to establish the setting and time period as quickly as possible while also engaging my readers. That means I use a little of all the techniques you describe but I probably lean most heavily on foreshadowing and anticipation. I am fascinated by the idea of story movement as a transfer of energy and look forward to learning more about that.

    1. Sounds like you're using several hooking techniques and some heavy-duty reels, Lynette! A lot of people have trouble using foreshadowing while drafting because they don't yet know what direction to point the reader in, or if they do, how to pull it off in a subtle manner. But by the end of a trilogy, I suspect you would know exactly where you're heading—and may have already laid that track in earlier books. Managing reader expectation takes on new meaning when juggling a trilogy's arcs!

  2. I love this post, Kathryn! And I love your idea of adding a Watcher. I'm working on the second draft of a manuscript, where it's still simple to take an existing secondary character and morph their role just a bit to support the main character.

    Thanks for the great idea!

    1. You're welcome Jenny. A watcher not only immediately raises tension due to questions raised that are not immediately followed by answers, but the act of watching can enhance the usefulness of your secondary character by expanding their role in the plot. Because "who might be watching," of course, naturally leads to "...and why?"—which is subsequently followed by "and how will this affect the protagonist?"

  3. One of my biggest challenges is knowing how much background is too much vs. too little. The suggestions here helped me think about how to better judge my readers’ needs. Appreciate the perspective!

    1. I'm glad there was something for you here, Lisa. I called the backstory chapter in my new book "Head Forward by Looking Back" because the gold standard for me is, "Does this backstory deepen our understanding of this character in a way that moves the story forward?"

  4. As I complete my revision, I'm making a list of questions the reader could be asking themselves as they go through each chapter. I add which chapter contains the answer. Some questions should be answered almost immediately, others at the climax or even conclusion. If there are few questions, I know there is a lot of work to be done to build them in.

    A metaphor I use is that the reader should sit in the body of the character (narrator or protagonist) driving the car that is the story.

    1. I like your strategy as concerns story questions, Debbie. And the metaphor is great too. It reminds me of a metaphor I use, too, in my life and in story: You can sit in the driveway turning the steering wheel all you want but you can't change the direction of your car unless it's in gear.

  5. I love dance and was an avid ballroom dancer in my youth. Fair, not great. But I still thrill to watch talented experts at most any form of dance there is. It's breathtaking.

    Your article makes several very helpful points about how to draw readers into a story, but I confess the dance analogy seemed a bit over-stretched for me.

  6. Great article.

    I've always loved complex stories with many characters and multiple moving parts (sub-plots, character arcs). Real life does happen in a vacuum, so neither should stories. Thus, my novels so far have involved large ensembles of characters and small sub-plots orbiting and sometimes intersecting the main plot. Things I try to do...

    – Give readers a rough feel for my characters early, through their words, thoughts, or actions. Background can be built around them over time, unless there's a need to show more sooner–in which case a flashback can be used.

    – I love foreshadowing, because it is so easy to add. It helps explain even scenes readers might have figured out on their own, but is invaluable for helping readers wrap their minds around delicious surprises and twists.

    – I love that having such a variety of characters and storylines to play with makes it easier to maintain a fast yet balanced story pacing. Need to slow things down? Transition to another related but slower paced scene! Want to keep your reader's adrenaline going after one exciting development concludes? Jump to another fast paced scene with a character readers (will) like! That flexibility is an exciting tool.

    – And I absolutely agree that genre expectations are your friend. But I must confess I'm guilty of trying to twist these a little, too. I have alien invaders who not only look elegant and are not really "evil" (though still dangerous), but haven't actually invaded–although it's part of their expansion plans.

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