Writers in the Storm

A blog about writing

storm moving across a field

Author: Lisa Norman

Writing in the Age of GEO

AI is changing how stories are found. Discover why voice, resonance, and reader connection matter more than keywords in the new GEO landscape.

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How SEO Broke the Internet

How we find websites - and how we are found - is changing. In this 3 part series, Lisa Norman shows us how we got here and what to look for in the future.

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The Tools Have Changed, but Your Voice Still Matters

The writing world is evolving fast—but your unique voice is still your greatest asset. Here’s how to stay grounded as tools and trends shift.

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Play, Don’t Pitch: Connecting with Your Fans

Forget the marketing mindset. Connect with readers through authentic, playful newsletters that build trust, boost open rates, and build relationships.

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Less Stress, More Words: A No-Burnout Plan for Writers

We’re told we need to write faster, market harder, master new tools, and somehow still enjoy the process. It’s exhausting. And honestly? It’s not sustainable.

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