by Lynda Bouchard

What can an author learn from a pair of Spanx? A lot.

I was in a mall last week with my aunt and, as we walked through the pantyhose department, I noticed that one brand stood out. Spanx.

How Spanx got noticed and the unique marketing of this product is a brilliant lesson for all authors. Small is the new big.

by Susan Spann, @SusanSpann Whether you write detective fiction, romance, historical novels or fantasy epics, a lone protagonist never receives as great a reaction as one with a well-developed supporting cast. Foils serve to reinforce and highlight the hero’s good (and bad) characteristics, and also give the protagonist a chance to shine outside the primary narrative. […]

What to do? Facebook has changed – again. There’s more competition than ever for reader attention.

Writers are frustrated and it’s easy to understand why. How do you build a business when the goal posts for success keep moving? What’s the point?

Facebook is probably the slowest platform to build an audience on, and shooting yourself in the foot by listening to bad advice only makes it more difficult.

By Chuck Sambuchino Once your book is finished, it’s time to start submitting to agents. For this, a simple first step is to create a new Microsoft Word or Excel document so you can keep detailed track of your submissions, target agents, resource materials, and more. The document will help you personalize query letters, find more […]

by Sierra Godfrey Remember when you started your blog? Maybe you were an unpublished writer and fellow unpublished writers followed your trials with you, cheered you when you got an agent and a book contract, and then became readers. Maybe you’re still unpublished but your focus has changed. Maybe your career was already in full […]