By Kait Nolan, @kaitnolan I’ve been around since the fairly early days of self publishing. My first ebook went live in early 2010. Since then, the market has exploded and a thousand things have changed. Something that’s true this month may not be true the next. But two things have remained more or less constant: […]

by Tiffany Lawson Inman, @NakedEditor There it is.  LARGE bold print peering out at me from underneath the Life and Home section….THE NEW YORK TIMES BEST SELLERS LIST, nagging me to grab my Kindle and start downloading fabulous fiction at lightning speed. Sounds magical, doesn’t it? Right now I’m talking about that list.  You know […]

by Lynda Bouchard

What can an author learn from a pair of Spanx? A lot.

I was in a mall last week with my aunt and, as we walked through the pantyhose department, I noticed that one brand stood out. Spanx.

How Spanx got noticed and the unique marketing of this product is a brilliant lesson for all authors. Small is the new big.

by Susan Spann, @SusanSpann Whether you write detective fiction, romance, historical novels or fantasy epics, a lone protagonist never receives as great a reaction as one with a well-developed supporting cast. Foils serve to reinforce and highlight the hero’s good (and bad) characteristics, and also give the protagonist a chance to shine outside the primary narrative. […]

What to do? Facebook has changed – again. There’s more competition than ever for reader attention.

Writers are frustrated and it’s easy to understand why. How do you build a business when the goal posts for success keep moving? What’s the point?

Facebook is probably the slowest platform to build an audience on, and shooting yourself in the foot by listening to bad advice only makes it more difficult.