We love picking up swag, but how does swag reflect your brand when you're an author? Amy M. Reade shares some helpful suggestions.

Kris Maze shares a book marketing strategy that fits both her budget and launch goals for book exposure: a Goodreads Giveaway.

A paid newsletter is having a moment and looks like easy recurring income. But is it? Penny Sansevierei shares the possibilities.

Many readers have specific literary taste and know their favorite sub-genres well. If your novel isn’t in the right category that's a problem.

A scammer's flattery can short-circuit your ability to be cautious. This is psychological warfare. Read on to ID scams and avoid the headaches they can bring.