Writers in the Storm

A blog about writing

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Category: Marketing

5 Reasons Your Amazon Ads Aren’t Drawing in Readers

by Penny C. Sansevieri

On a light blue background are the words Market Your Books above a megaphone in the lower left corner shooting 5-point yellow stars toward the upper right corner. In the lower right corner is the word Better.

With new books of every genre being added to Amazon daily, it’s crucial that you understand what makes for good book promotion on the platform and what you can be doing better. A lot of authors begin an Amazon ad campaign without learning trends, updates, and all that goes into a well-performing campaign.… Read the post

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Top 7 Places to Find People to Write Great Blurbs

by Colleen M. Story

When the publisher for my latest novel, The Beached Ones, asked me about getting blurbs for my book, I replied, “Sure!”

Inside, I was thinking, “Oh no!”

Though I’ve published five books so far—two novels traditionally published and three nonfiction books self-published—I had never asked for blurbs.… Read the post

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4 Ways Non-Fiction Authors Can Succeed in the Age of "Free"

by Penny C. Sansevieri

As someone who writes non-fiction and has a longstanding blog where I release free content, I feel I am a great example of an author that has faced and conquered the challenge of convincing people to buy non-fiction books.… Read the post

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Book Cover 101: Mystery/Thriller

by Melinda VanLone

Last time here at Book Cover 101 we talked about how romance cover trends are changing in a huge way toward more illustrations instead of photography, but they aren’t the only covers that are shifting with the times.… Read the post

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Share Your Work on Podcasts (and Get Asked Back)

by J. Alexander Greenwood

Image is of a young woman in a purple dress speaking expressively into a microphone sharing her work on podcasts.

Self-promotion is one of the most challenging aspects of being a writer. As a writer and public relations consultant, I know it’s tough to get booked on TV, radio, or elsewhere to talk about books. But there is good news: podcasts about writing and books are abundant, and if you find the good ones, you can earn new readers.… Read the post

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