Penny Sansevieri What is an elevator pitch and why do you need one? An elevator pitch is a short one- to two-sentence description about the book. It's the briefest of the briefest descriptions you can develop. The reason elevator pitches are important is that we have an ever- shrinking attention span, so you need to […]

Penny Sansevieri Okay readers, listen up. This one is for you. Being an author isn't easy - in fact it’s a pretty tough job. It’s not easy being an author in a world where everyone can get published.We write our books for you and, in return, we’d love a little help now and again. Most […]

Penny Sansevieri So you got a book event...Great! Now you want to maximize it, right? You've heard your writing buddies (or perhaps read online) about the lack of attendance at signings so figuring out how to maximize the event, regardless of the numbers, might be tricky. 1. Marketing First and foremost is the marketing of […]