by Penny Sansevieri

We hear a lot about AI and the issues content creators are facing with duplicate content issues, AI generated books, and now with Amazon’s Virtual Voice – the space is filling up quickly. But, while copyright issues are concerning, AI can be a helpful tool if used to help enhance what you’re already doing. 

Let’s dig into six ways that sites like ChatGPT can help you increase your promotional efforts! 

Helping to Craft Better Book Descriptions

Writing book descriptions is tough, especially if you’re going it alone. One thing I love to do is pop a somewhat lackluster book description in ChatGPT and ask for a rewrite, because I’m always surprised what the system does. Often, it sparks new ideas and while I generally don’t recommend using the rewrite verbatim, with a few solid edits you can absolutely make it your own. In some cases, it may even inspire a complete rewrite. ChatGPT can sort of be a second brain, if you use it correctly. 

Social Media Content Creation

Sometimes coming up with new social media content is hard – this is where an AI can help to spark some new ideas, or new direction. In some cases the system may also be able to recommend hashtags, but you’ll want to always check these to make sure they’re truly viable options. But dropping a request into an AI and asking it to create a series of engaging social media posts is a fun way to brainstorm some new ideas, for sure! 

You’ll want to kick this off by describing your book (and upcoming launch if your book isn’t out yet) and ask it to generate a series of social media posts, including countdowns, quotes, and interesting trivia related to the book.

Social Media Posting Calendar and Ideas

Sometimes coming up with a social media posting plan is hard, and I absolutely get it. Put your objectives into the AI, let the system know if this is a book that’s already live or whether you’re planning a book launch. Be sure to describe your book and your readership and ask the system to generate 30 days (or more) of posting ideas along with pacing of these posts!

Optimizing Book Titles and Subtitles

While I’m a huge fan of digging into the Amazon algorithm to help determine subtitles, and even book titles (mostly for non-fiction) – it’s also fun to experiment with this in AI, too. And especially if you’re struggling to come up with a book title. Punch in a description, or plot into an AI and see what it comes up with. The fun part about title and subtitle generation is that you can keep asking for more ideas. Start by asking for five and then go from there. But be sure to check these recommendations against the Amazon system to not only check it for the optimization value, but to make sure that you aren’t duplicating a title! 

Creating Better/Unique Images for Their Book Covers

Cover design is important and I’m a huge fan of using a book cover designer, but sometimes it’s hard to come up with ideas and, ideally, you want to give your book cover person as much direction as you can. One thing I suggest is finding other/similar books on Amazon that you can share with your designer in terms of covers you like. But if you’re a fiction author this can be tricky just in terms of cover models. We’ve seen so many covers with the same model, and this is particularly true in romance. But with sites like Leonardo.AI, you can ask the AI to create a model for you – I’ve had a few of my authors do this and it’s pretty amazing what the AI can generate in terms of characters for the covers. 

Get Help for your Elevator Pitches 

This is something that authors so often struggle with, but if you have a really solid book description an AI tool may be able to help you with crafting an elevator pitch. Just plug in your book description and ask the AI to reduce it to a two-sentence blurb and see what it produces. Again you can ask it to keep churning these out till you have something you feel you can work with, and in the majority of cases you probably won’t want to use these verbatim, but they can certainly help give you a solid direction.

Use AI Responsibly

AI can be a fun tool if it’s used responsibly. Using a tool like ChatGPT to help inspire new ideas, or perhaps guide you to a better path with your book description, social media content, or even help you with some creative cover ideas!

One thing to be careful of though is that ChatGPT doesn’t weigh heavily on one side or the other so you’ll definitely want to edit through any suggestions that the AI gives you and make them yours, give them your “voice” – your readers and fans will appreciate it! 

About Penny

Penny C. Sansevieri, Founder and CEO of Author Marketing Experts, Inc., is a bestselling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU. She was named one of the top influencers of 2019 by New York Metropolitan Magazine.

Her company is one of the leaders in the publishing industry and has developed some of the most innovative Amazon visibility campaigns as well offering national media pitching, online book marketing, author events, and other strategies designed to build the author/book visibility.

She is the author of 18 books, including How to Sell Your Books by the Truckload on Amazon, Revise and Re-Release Your Book, 5-Minute Book Marketing for Authors, and From Book to Bestseller. She also hosts the top ranking podcast Book Marketing Tips and Author Success.

AME has had dozens of books on top bestseller lists, including those of the New York Times, USA Today, and Wall Street Journal.

To learn more about Penny’s books or her promotional services, visit www.amarketingexpert.com. 

Image Credit:

Images purchased from DepositPhotos.

by Eldred Bird

One piece of advice a lot of writers (including me) get tired of hearing is to write what you know. It’s always felt very limiting to me. I’m more of a “do the research and write what you want to know” kind of person.

But there’s another way to look at this piece of advice. Rather than seeing the statement as restricting the scope of your writing, why not view it as a way of breathing life into it?

The one thing we know best is our own lives. We all have knowledge specific to our experiences, be it from jobs, hobbies, or relationships. I think write what you know means to draw on this knowledge to bring more realism to your work and make a deeper connection with the readers, no matter what you’re writing.

How do we accomplish this? Let’s look at a few examples.

Our Jobs

One place we all acquire knowledge that can serve our stories well is from our chosen careers. You need look no further than crime drama and police procedural novels to find authors who have made their work experience pay off in words.

A prime example is former LAPD detective Joseph Wambaugh. His novels The Choirboys, The New Centurions, The Blue Knight, and a whole host of others are stellar examples of an author’s day job taking their writing to a higher level, adding grit, color and realism to the stories and characters. This sets him apart from the average crime writer.

Of course, you don’t have to be a cop to write cop drama. Michael Connelly was a crime reporter before creating the Harry Bosch series. The insight gained from his reporting led him to construct one of the most successful modern detective series on the market today.

Think of your own career path.

What special knowledge and skills have you gained over the years that you can mine for plot points, character traits, and background color that can bring the reader deeper into your stories? Maybe some work-related incident stands out as a possible plot twist to complicate your MC’s journey or offer them a creative solution to a problem.

Our Hobbies

While our jobs can give us a good knowledge base to pull details from, so can our hobbies. Hobbies are something we do by choice and for our own enjoyment so if you’re anything like me, you get even more excited about learning and applying these new skills because it’s something we’ve elected to do.

Our characters are no different.

What they choose to do in their spare time can add dimension and depth. One word of warning — don’t give them an interesting hobby if it isn’t going to come into play down the road. It should either get them into trouble or out of it, depending on how it’s used to further the plot.

My main character, James, likes playing with new technology, so I used my hobby of flying drones in the third James McCarthy novel, Cold Karma, to add layers not only to the plot, but the main character himself. My fascination with computers and cryptography also came into play in that book.

Consider how your own hobbies might work to add to the characters and plot of your story. Is there a particular skill you’ve developed that could elevate your tale? Even a failed attempt at something new can add dimension and maybe throw a monkey wrench in the works to create tension.

Real World Locations

Where a story takes place can be just as important as the characters and plot. Often location becomes another character, so the better you know it, the better you can integrate it into your novel. This is why I like to use locations I’ve personally been to whenever possible.

My James McCarthy series is based in Arizona because I know the territory intimately. I’ve lived here for 50 years and have explored a great lot of the state. The landscape is diverse with everything from major metropolitan areas to deserts, tall pine forests, and mountains that soar to over 12,000 feet. And the people are just as diverse as the landscapes they inhabit.

While online satellite maps and street views are now available to help research locations, nothing beats experiencing these places yourself. Things like the climate, the people, and the general feel of a location don’t translate well to maps. Firsthand experience gives you a much better chance of bringing the true character of a location to life.

Sometimes you want to fictionalize locations

Having been to a location also gives you a better idea of what not to include in your descriptions. In the second James McCarthy book, Catching Karma, James ventures into the Bradshaw Mountains north of Phoenix.

The location he’s heading into is real only to a point. Beyond that point, I fictionalize his travels. This is for the safety of any readers who might decide to check the area out for themselves. There are a lot of abandoned mines in the area, and I didn’t want to lead anyone into a dangerous situation.

Safety is something to keep in mind when you use real-world locales.

Think of the places you’ve been and how they might impact your characters and their quests. Try to bring your readers into the scene in a way that allows them to share in your own experience with the location.

People We Know

This one almost goes without saying, as most of us already base a lot of our characters on people we know, or even ourselves. Sometimes it’s intentional, other times it comes from somewhere deep in our subconscious mind. Either way, we naturally tend toward the practice.

Most of my characters are an amalgamation of people I’ve met, some long-term acquaintances and others who made a lasting impression as they briefly passed through my airspace. Each of them had some quality that made them stand out from the crowd. Mixing some of those qualities into a single body has the potential to create a memorable, if not familiar character.

One word of caution when basing your characters on real people…

Make sure you don’t make it too obvious. This is especially important when casting your antagonists. Most people won’t like discovering that they are the villain in a story. As for the ones who do like it…well, that’s probably what made them stand out in the first place.

Our Emotional Experiences

Sharing our emotional experiences can be tough. Working them into our writing can be just as hard, as it requires us to relive them. In the end, however, it can be worth it. Using your own emotional experiences as a template for your character’s reactions will lend depth and truth to scenes and draw the reader in.

I used this in Killing Karma, the first James McCarthy novel. The only memory James has of his father is actually the earliest memory I have from my childhood. It’s the only memory I have of my uncle, the late husband of my favorite aunt. I was about two years old at the time.

James recalled his earliest memory in the small, bright living room. It was a memory of his father. He could see a picture in his mind—just a snapshot frozen in time.

He recalled a large, dark haired man reaching down to pick him up. The man appeared so big and imposing, but his warm smile disarmed James and melted away any fears. He remembered the feeling clearer than the face . . . a feeling of warmth, and of love.

Be it a happy memory like this one or something more painful, pulling from your own experiences can add an element of reality that will help the reader connect with the characters on a deeper level and feel what they feel.

Final Thoughts

In the final analysis, maybe write what you know doesn’t mean “restrict your stories to what you’ve personally experienced,” but rather using those experiences as an ingredient to add flavor to your writing.

When we share of ourselves, we invite the reader into a shared experience. After all, isn’t that what being a writer is all about?

How do you bring your life experiences into your writing? Have you ever gifted one of your treasured memories to a character? Please let us know in the comments how you’ve drawn on your own life journey in your stories.

About Bob

Eldred Bird writes contemporary fiction, short stories, and personal essays. He has spent a great deal of time exploring the deserts, forests, and deep canyons inside his home state of Arizona. His James McCarthy adventures, Killing Karma, Catching Karma, and Cold Karma, reflect this love of the Grand Canyon State even as his character solves mysteries amidst danger. Eldred explores the boundaries of short fiction in his stories, The Waking Room, Treble in Paradise: A Tale of Sax and Violins, and The Smell of Fear.

When he’s not writing, Eldred spends time cycling, hiking, and juggling (yes, juggling…bowling balls and 21-inch knives).

His passion for photography allows him to record his travels. He can be found on Twitter or Facebook, or at his website.

Top photo credit: Eldred Bird

by Amy Winters-Voss

Writers have to juggle a myriad of tasks beyond the hard work of drafting and editing our books. There’s increased pressure to post to social media, produce novels faster, learn to do cover art, absorb how to do ads and marketing, keeping up with our audience via newsletters, ensuring you have a catchy reader magnet, tackling the changing demands of publishers and book distribution, and a dizzying array of additional tasks.

Did your blood pressure just rise as you read that? Mine did! This post is about keeping sane when there’s more on your plate than you can handle.

Thinking we have to do it all is a sure sign of FOMO. . .

What is FOMO?

It’s an acronym that stands for the Fear of Missing Out–that dreadful little twerp in the back of your mind who whispers you need to do not just all the things, but all the additional ones you see others doing, or you won’t be successful.

I picked up Becca Syme’s books  Dear Writer, You Need To Quit and Dear Writer, Are You in Burnout? after attending a seminar she was kind enough to give on the Indie Author’s Ascending Discord. She’s coached thousands of creatives. Her books are a great resource to help avoid the burnout pitfall and how to do what you need (not what others say you should do). But they also highlight that burnout is common among authors and other creatives.

So, to counter that little FOMO imp, I’ll quote Becca:

“Question the Premise.”

She taught me to ask, “But do I really need to?” To consider what success means to me, and how that’s different from what others say I should do.

Without defining what success meant to me, it was this slippery eel always beyond my grasp. Sometimes it morphed with each new success I saw others having. That hazy idea grew beyond anything I wanted to something I should want, because that’s success, right?

FOMO is a subtle little imp as it creeps around in our brains to feed on our insecurities and “what ifs”, always suggesting you should do just one more thing.

“FOMOticus” by Eyes Of Sleeping Hollow (used with permission, created for use with this article)

 My Own Nasty Brushes with FOMO

I’ll show you part of the path FOMO led me down so you can catch it before it gets too far ahead of you, too. When I started writing my first novel, success was getting that first one published.

Even before I finished that goal, people suggested I should do an audiobook and at least three books in the series, not a standalone. I adopted those ideas.

Then I read Chris Fox’s “5000 Words Per Hour” and “Six Figure Author” and wondered why I wasn’t pushing harder for more books.

Obviously, in today’s market we need to write books as quickly as possible to make a living, right? Who wouldn’t want to make more money? So why wasn’t I writing like that, yet? How could I get there?

In addition, the shininess of volunteer projects called...

This cycle kept growing and what it brewed inside wasn’t happiness.

All the things I thought I should do went beyond what I really wanted – to enjoy writing the stories that welled up inside.

Instead, the cycle turned to trudging through and pushing to “succeed,” when I had no real metric for success anymore. It was no longer attainable. I could not be satisfied. And that blasted little imp still kept whispering in my ear, even though I wasn’t sure I wanted to write anymore. Ever.

Something had to change. I had to cut back and give that FOMO imp a kick to the curb.

Another Real Life Example

Recently, I watched Chris Fox’s latest YouTube channel post “Why I Stopped Making Videos” and was dumbfounded when he said this about continuing to hustle in order to always stay at the top of a field:

“It’s not worth it. It’s not worth the cost when you get there and you don’t enjoy your life day to day…”

This is the guy who sold a ton of novels, who wrote a series on how to do what he did, and had a popular YouTube channel to boot. He achieved wild success. Yet he’d been struggling. And he could only push at that insane level for so long.

There was so much packed into his video but burnout, specifically Autistic burnout, was one of the phrases that kept coming up. So, the guy who was able to write 20K words on a good day – and I am still totally in awe – has limits. He had to slow down.

My mind was blown.

The positive is that he’s coming out on the other side. He’s creating again but not at the insane rate he used to, and he’s finding ways to refill his creative reserves.

His books like “5000 Words an Hour” still have a place. He has great advice on how to increase writing output. But productivity needs to be balanced with self-care and setting limits on how much you’ll push yourself.

The Hard Truth

You can’t do it all, nor should you.

Always going full out has a price – the kind that makes you unable to be creative in the long term. There’s a toll to never slowing down. We aren’t machines. Ironically, we seem to understand that machines need maintenance better than we understand that same principle for ourselves.

Breaking Away from FOMO

What can we do when the common advice is to keep pushing, never slow down, and continually add the next new marketing fad to our already busy schedules?

Evaluate What You’re Doing

Time and energy are our most precious resources. We only have so much of both. Evaluate what gives you the most bang for the buck. For authors, the core is writing books and getting the word out.

• How many other things are you juggling?
• How much of that “marketing” is actually selling books?

Tracking your activities and their effectiveness can help. Spreadsheets are great for this. But if that’s not your gig, even jotting down in a notebook how much time you spend on a task can give you a good idea of what’s working.

When a task isn’t effective, find a replacement that’s more effective or simply drop it. We can’t keep doing the same thing expecting change.

I’ll pick on one of the biggies for a moment.

We often hear advice about getting the word out on social media. Becca asks her readers in the books I mentioned above to “Question the Premise” on common author advice, and she often questions suggested uses of social media.

This is one of those areas I’ve been scrutinizing. I’m pretty good at cutting things that aren’t working for me. But social media is a tough one.

My changes in this area

Several months ago (even before I read Becca’s books), I started an experiment because I find checking and responding on social media quite draining. And I’m finding that a newsletter with book swaps and promos included is more effective.

So, I’ve been scheduling all my social media at the beginning of the month and letting it run on autopilot. I’m still getting about the same interaction on social media, but not focusing on it allows me to put energy into my newsletter where I can have a more intimate and fun chat with my readers.

Does it mean that social media doesn’t work?

Not at all. Some people do great on platforms like TikTok. But it doesn't work if it drains you of energy and motivation.

• Find what works best for you and your personality.
• Check those time-sucks.
• Save your energy!

Does it mean things like paying taxes can be cut? Alas, no. That one keeps you out of jail.

Using Self Care to Replenish Energy

Finding the time to step out of the constant push to rest and refill your creative batteries will go a long way to helping you avoid burnout. It sounds a bit contradictory, doesn’t it? We have too much on our plates already. But I’m absolutely serious. Carving a bit of time out for you is important.

This last fall, I read Real Self-Care: A Transformative Program for Redefining Wellness (Crystals, Cleanses, and Bubble Baths Not Included) by Pooja Lakshmin, MD. I was skeptical but kept reading. My favorite point of hers? “Saying ‘No’ is also self-care.”

Some of you, dear readers, have conditions and circumstances that make it really hard to slow down and find time for self-care. Do what you can. Say “No” and ask for help whenever possible. None of us is superhuman.

Conclusion

Remember FOMO isn’t your friend. It’s a fear, a tyrannical one, constantly pushing you to do more. But burnout requires a long recovery time. It’s a thief that robs you of vital creativity and energy.

So I’ll encourage you to define what success means to you and examine what is working and what is not.

• Cut things that aren’t helping.
• Say “No” and stick to your boundaries.
• Write those boundaries down if you need the reminder.

My previous article on self-care might also be of help: The Case for Slowing Down and Self-Care.

Are there things you need to cut back on or say “No” to, so your success is more sustainable and achievable? What is one thing you can do for yourself to refill that creative battery? I’d love to hear about it in the comments!

About Amy

Amy is the author of the Liminal Chronicles series, a mythological/urban fantasy set in small-town Japan that focuses on social redemption and found family.

She adores Japan and always looks forward to visiting the incredible country with its amazing people and unique culture, again. Textile arts are her go-to hobbies. Her favorite craft is nalbinding, an ancient yarn craft much older than knitting.

Top Photo Credit: Andreea Popa on Unsplash