Writers in the Storm

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Character in the Tapestry: Writing from Culture to Character

by Janet Forbes

Who do you cry out for when you’re in pain? Is it God? Your mom? Or do you try to stifle your cries?

We’re all a product of our environment: of our parents, our education, our morals and taboos. And the same is true for our characters.

But when worldbuilding, writers often create characters before thinking about cultures and backgrounds. They tack culture on afterwards, like a precarious, florid hat. Not only does this make the culture feel superficial, it can make our characters feel generic and tropey.

If you know my Agile Worldbuilding method, a smarter approach to worldbuilding for writers, you’ll already know my favorite saying - your worldbuilding is the tapestry of your novel, weaving through your characters and plot. So let’s put this another way:

Your character is in love. Will they show it with a hug? With a Haiku? Will they rub noses? And if they kiss, how will they kiss? Will they press lips or suck them? Will they touch tongues? Is there nibbling involved?

Fictional and fantasy cultures can be even weirder than our real-world examples, and that’s saying something. So you can see how critical it is to understand your character's cultural background, particularly when interacting with others of different backgrounds. And this doesn't just bring characterization - it can bring character motivation and conflicts, plot points and drama to our writing too. 

The basics of worldbuilding a culture

When you’re worldbuilding cultures, there’s a lot to think about - traditions and behaviors, beliefs and taboos, symbols, language, costumes and artifacts. If you're looking for more guidance on worldbuilding cultures, World Anvil also has a culture worldbuilding template with a lot of prompts to help you cover your bases.

But assuming you’ve already done the hard work, and created a culture or two (or five!), here are some ways to develop interesting character traits, goals, biases and even conflicts from their background.

Character goals - their inherited vision of self

A lot of our goals and ideals are inherited from our parents, our background, and in a wider way, from our culture. There are several very fertile creative spaces to explore.

Favored professions

What were you supposed to want when you grew up? Because that's a cultural construct. Favored professions is a good place to start. What a culture interprets as a desirable or worthy profession reveals a lot about what they value. And that has a huge impact on your character’s goals, too. Did your character's culture pressure them into a money-making career (lawyer, stock broker)? What about an honorable career? Exactly what honorable means varies from culture to culture: from caring and educating (nurse, teacher), to putting yourself in danger (firefighter, soldier), to distinguishing yourself in the eyes of your god (priest, nun). And how did your character react to this pressure - with fervent excitement, tired obligation, or rebellion? 

Some cultures also prohibit careers for certain people - for example, non-working castes or genders. If that’s the case, how has it affected their motivations, and the things they strive for?

The defining moments of “adulthood” 

What defines “adulthood” in your character’s culture? Is it remembering to do your laundry before you’re wearing a bathing suit beneath your clothes? Does it mean you can protect your own from bandits and raiders? Does it mean financial independence, catching the biggest stag, entrance into the man’s tent, instead of the boy’s? The meaning of adulthood can be bound up in a lot of different things, but different cultures have specific markers and rites of passage which affect the way we view adulthood. And that can drastically affect our character’s motivations and understanding of self.

The issues of parenthood

And that brings us to parenthood. Is having children a right, an honor, or a duty in your society? How will people react if you don’t want to have children - and how many is the “right” number? Is a specific gender of child preferred? There are people whose life’s goal is to be a parent, and those who can’t abide the idea. While this can be personal, a lot is related to culture and background, or the rebellion against them.

Familial duty and kinship bonds

And speaking of families, familial duty - what our families expect of us - plays a huge part in our daily goals. If someone killed a member of your family in Ancient Greece, vengeance wasn’t just your honor-bound duty, it was a viable legal action. What about duty of care? Are you honour-bound to look after your parents? What about your second-cousin-twice-removed parents? How far does that duty of care extend, and is it with money, time or both? 

Whether it’s honoring the ancestors, giving our mother grandchildren, or crossing the earth for vengeance, our duty to our families forms a huge part of our motivations. And for characters of different cultures, this can be a massive and varied motivator. 

What is virtuous?

And finally, virtue plays a huge part in character motivations. Whether it's Xena, Warrior Princess, Zuko from Avatar the Last Airbender, or Ebeneezer Scrooge, characters seeking redemption - a return to what they consider virtuous - is a compelling, age-old story. But virtue is considered different in different cultures. For example, getting up early, eating vegan, and praying, are all behaviors considered virtuous by some cultures, and meaningless (at least in virtue-terms) by others. Whether your character strives for their culture’s interpretation of virtue, or rebels against it, it's still a defining motivation. And sorting out your personal moral code from what’s been handed down to you is a personal journey that’s fuelled a great many memorable characters and powerful narratives. 

Language for building characters

Did you know that multilingual people exhibit different personalities in different languages? That's the power language has not just over our words, but over our thoughts. 

As writers we know that our characters are entirely made up of words. Dialogue, sure, but also thoughts, reflections, descriptions through the lens of a character's eyes. And this makes language a hugely powerful tool for us to convey character. 

How does your character's culture and background affect their language? Do they use the longest words possible, or keep it simple? Are there people who they refuse to speak to? Who are they polite to, and who are they rude to (and why)? What are their touchstones for similes and metaphors?

If they're speaking a language which is not their native tongue, how does this affect the way they communicate? Are they terse or long-winded, hyperbolic, rhetorical, or painfully literal? Greek, for example, is a hugely rhetorical language, and those speech patterns are baked into the way people communicate, even when they’re fluently speaking another tongue.

Idioms, sayings, and folklore

And speaking of language, idioms and sayings are a great way to convey cultural background, and make characters feel distinct. Game of Thrones does this with its mottos, although for me, the real gold is in sayings like " fear cuts deeper than swords" and, my personal favorite, "as useful as nipples on a breastplate". Both idioms mark the character as being from a martial or warlike culture; you could use them to reinforce the image of a warrior, or put them in the mouths of someone surprising, like a priest or a princess, to reveal deeper truths about where they came from.

Old wives tales, nursery rhymes, parables - all of these reveal the culture. The songs of our childhood become the touchstones of our nostalgia and, often, an emblem of innocence and safety. Working these into your characters, both into internal thoughts and into dialogue, will give beautiful depth and individuality as well as embedding them within your setting.

Embracing taboos & superstitions differently

Taboos represent what a culture finds too repulsive, offensive, or too sacred. Occasionally they also involve things allowed only for certain people - e.g. a specific caste, or gender group. 

Some of the key taboos to consider surround food, sex, religion & blasphemy, honor, death, and social taboos (what happens if you lick a stranger’s face, or refer to someone's baby as hell-spawn from the nether regions of Satan's underpants?). Depending on what genre you're writing, and on your worldbuilding focus points, choose some relevant areas to really dig down in for your cultural building.

But what's important for characters is which taboos they observe and which they don’t. After all, different people in our world embrace or avoid taboos differently, and their violation means different things to different people. Some people swear like sailors, and others never do. If you don’t swear, do you judge those that do (or vice versa)? That probably has something to do with the culture you’re from, and your background. 

Or what about hugging? In the western world, it's common to divide ourselves into “huggers” and “not huggers”, and hugging a not-hugger is a social violation. But for a Muslim, that could be a religious violation - after all, devout Muslim men are not allowed to touch a non-mahram woman.

You can see how this space can set up fascinating character interactions, and tell us more about characters too. Which taboos from their culture are important to them? Which have they rebelled against, and why? And how does that mesh with other characters they meet, both from inside and outside their cultural background? 

Make sure looks have meaning

I’ve left visual cues until last, because they can be very overdone. “The guys in the funny hats” is an obvious way to distinguish characters of different cultures. But this can also be done sensitively, adding layers of subtlety and meaning to dress, tattoos, piercings, haircuts and facial hair and the accessories. Some of these should be obvious to outsiders, but you can keep some differentiations only for characters in the know. 

Beyond dress, nonverbal communication can be a goldmine, too. Beyond physical trapping, gestures and facial expressions are an important part of culture it’s hard to get rid of. Raising eyebrows can mean, in different cultures and situations, surprise, mischief, evil thoughts, seduction, or disagreement. Nodding means yes in most cultures, but no in a few. Hand signals for eating in India are an expression of frustration in Italy. And while some cultures wave their hands and yell in casual conversation, others appear straight faced and emotionless. This brings confusion and conflict, but it also builds character differences.

If your character has disabilities or physically distinct differences, how are those perceived? And how has that affected them? Not all physical characteristics are considered the same everywhere. Consider, for example, this quote from a person with albinism in modern day Uganda:

Some say it’s a curse, others say albinos are blessings, others say that when you sleep with an albino, you get wealthy, others … [that it] cures AIDS; others consider them spiritual persons. Some communities can even worship us. Therefore, different people have different perceptions towards the concept of albinism.

Avoid cultural monoliths

And speaking of cultural complexity, it’s important to note that while cultural traditions can unite people, and cultural stereotypes can often prove true, not everyone is the same. For example, there's a stereotype in our world that Germans are always punctual. I know many who uphold the stereotype of punctuality - but I have friends who break the mold, too. 

When you’re worldbuilding cultures, you can certainly add stereotypes. But when making characters, present different people from the same culture with different personalities, traits, and proclivities. Not all dwarves in a fantasy world should quaff beer, have a beard as big as a badger, and be obsessed with gold. Introduce artists, rebels, wine drinkers... Anything to highlight the differences between people of the same culture. 

Culture is worldbuilding & storytelling gold

There’s a lot of worldbuilding questions in this article designed to prompt you - and I won’t apologize for it. I didn’t want to make assumptions about your culture, dear reader, and where you come from. After all, that can be a taboo all of its own. 

And that’s not surprising - our culture and background is woven into the very fabric of our psyche, from the way we swear, to how we coo at a baby. And as writers, we must embrace this show-don’t-tell, worldbuilding gold - it can speak volumes about our characters, without ever bloating our word count!

How have your characters (or well-known characters from popular IPs) been influenced by their cultures?

About Janet

Janet Forbes (she/her) is not just a multi-lingual, multi-cultural mongrel, but a published fantasy author, professional worldbuilding consultant, and game developer. In 2017 she co-founded World Anvil (https://www.worldanvil.com), the award-winning worldbuilding, writing and tabletop RPG platform which boasts a community of over 2 million users. 

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Media Software for Writers That Won’t Break the Bank

by Eldred “Bob” Bird

Video has become such a powerful tool on social media that authors, whether independent or traditionally published, can’t afford to ignore the medium. In one of my previous posts here on WITS, I talked about building a Mobile Media Kit to make recording videos on the go easier.  But now that you have the raw footage, what software can you use to produce your videos without emptying your wallet?

Let me introduce you to some of my favorite programs to help you get started without busting the budget. This won’t be a tutorial, as there are online communities and hundreds of great videos on YouTube to help you learn the software, but more of a “why I like this program” article.

Why These Apps?

You may be wondering why these applications are so high on my list when there are so many choices out there. Here are the main reasons:

  1. These programs are free to install and use. That makes them budget friendly for starving artists just trying to get a foothold in the industry.
  2. Free doesn’t have to mean cheap. In most areas, these apps are just as powerful as their paid counterparts. Any gaps they have can usually be filled by downloading plug-ins, which are generally free as well. This allows you to tailor the software to your specific needs.
  3. Being open source, there are whole communities online that support and constantly update the software. Most have dedicated bulletin boards where you can seek help with any questions or problems you might encounter.
  4. There are versions of these software packages available for most operating systems. All of them run on Windows, Mac, and Linux. This means no matter what OS you use on a daily basis you can run these apps. You can also share the project files seamlessly across platforms. I run Windows on my desktop and Linux on my laptop without the need to do any conversions or exporting to other formats.

Shotcut

shot cut app screenshot

Most operating systems come with at least a basic video editor. This might get you by in the beginning, but there’s not much flexibility with them, and the finished product usually lacks a professional appearance. You need a proper video editor to give your videos a polished look and feel.

Programs like Adobe Premier are great at doing this but take a huge chunk out of your wallet. This is where Shotcut shines. It’s a robust program on the level with most of the budget breaking applications available on the market. Anything it lacks can usually be found in the vast user-supported plugin libraries.

The interface is clean, customizable, and intuitive. If you’ve ever used Premier or other software like it, you will be totally at home in Shotcut.

Audacity

Whether you’re producing videos or podcasts, good audio quality is a must. My top pick for free audio software is Audacity. It’s one of the most commonly used audio recording, processing, and editing apps out there for a reason. It’s simple, yet powerful, and it works.

Like Shotcut, there are multitude of plugins available online and a large support community to help you learn to use them.

OBS

When it comes to managing your live stream presentations, Open Broadcast Software (OBS) is a powerful tool that just keeps getting better with each update. This robust software allows you to combine different video, audio, still images and other sources in real time. The output can either be recorded or streamed live to the social media platform of your choice via the Virtual Camera included in the software.

OBS puts the power of a live television studio at your fingertips. You can do split screens, picture-in-picture, overlays, and virtual backgrounds via the chromakey function just to name a few. You can control audio levels and sources on the fly and the software is preloaded with several different transition effects.

Once you master it, OBS will be one of the most powerful and useful tools in your multimedia arsenal.

GIMP

If Photoshop isn’t in your budget, then the GNU Image Manipulation Program (GIMP) is for you. It’s a powerhouse application that rivals any paid program on the market today. This software is perfect for editing images, creating thumbnails for your videos, or just about any other graphics job you run into.

I use GIMP to build book covers and promotional materials, in addition to enhancing up still images for insertion into my videos. The available plugins and community support are priceless, as with the other packages I’ve recommended here.

GIMP is a prime example of not having to pay professional prices to get professional results.

Final Thoughts

While there are a lot of software packages available, both paid and free, these are my favorites for a reason. They all produce great results, and a lot of support is available—all without breaking the bank. Being open source, they’re also constantly improving.

While they are all free, if you find that these applications meet your needs there are ways to financially support their development. You can also show support by joining the open-source communities and giving feedback so the software can continue to improve.

Do you use any of these programs? What are your favorite applications for audio and video production? Let us know in the comments.

 About Bob

Eldred "Bob" Bird

Eldred Bird writes contemporary fiction, short stories, and personal essays. He has spent a great deal of time exploring the deserts, forests, and deep canyons inside his home state of Arizona. His James McCarthy adventures, Killing KarmaCatching Karma, and Cold Karma, reflect this love of the Grand Canyon State even as his character solves mysteries amidst danger. Eldred explores the boundaries of short fiction in his stories, The Waking RoomTreble in Paradise: A Tale of Sax and Violins, and The Smell of Fear.

When he’s not writing, Eldred spends time cycling, hiking, and juggling (yes, juggling…bowling balls and 21-inch knives).

His passion for photography allows him to record his travels. He can be found on Twitter or Facebook, or at his website.

Bob Juggling Knives

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8 Mistakes You’re Making on Your Author Website

by Penny C. Sansevieri

The best author websites are often the most simple. You don’t need flashy fonts or expensive designs.

Overcomplicating your website with these pricey add-ons can often lead to the opposite of what you’re expecting: fewer sales.

Here are eight common mistakes authors make on their websites and how to avoid them to get better sales on your book.

1. Your Home Page Doesn’t Have a Goal

Yes, you want to sell books, but is that all?

Speaking events, media attention, online courses you’ve created, an upcoming second book, are all things you might wish to promote on a website.

Consider the toothpaste aisle at your local grocery store. Lots of options, lots of different tubes of toothpaste and you know what? It’s overwhelming.

This is decision paralysis, and it can cost you sales.

If you’ve written non-fiction that’s tethered to you or your business, then your primary goal for the homepage likely won’t be selling your book. The goal is probably to get people to use your company, sign up for your consulting, or book you for speaking.

If your book is fiction, then yes you want to have your book on the homepage, but selling your book from the homepage isn’t the top priority either.

Honestly, when was the last time you bought a book off an author website? Probably not recently unless you personally knew the author or are an extremely avid fan. For this reason, I’m going to suggest having a mailing list sign up front and center on your website.

You’ll convert more consumers into fans, followers, and newsletter subscribers and yes, this will also help convert buyers.

2. Your Text is Too Wordy

I’ve evaluated hundreds of sites and in almost 90% of the cases the reason a site isn’t converting a visitor to a customer is because of the copy.

How do you know if your copy isn’t working? Well, let’s look at some of the biggest issues.

Too much copy: Try to keep your copy between 250 to 100 words, or less if possible.. Make your pages, and your paragraphs, easily digestible and skimmable.

Unfocused copy: Cut right to it and tell your visitors what you have to offer. Be up front about it. Don’t waste precious webpage space on a full paragraph about your dog (maybe unless your book is about your dog). This is your first impression, and those matter.

Requiring the consumer to scroll: Consumers need a really good reason to scroll and even then, it’s pretty iffy. Maybe you have a big banner at the top of your website, and all the books you’ve written scroll along that banner – it’s so pretty, right? Well, sure it is, but now you’re asking potential readers to scroll to get to the good stuff. Sadly, most won’t.

3. Your Site Doesn’t Mimic Retail Sites

Notice how your eye scans the page on popular retail sites like Amazon

If you’re like 99.9% of consumers, you scan websites in a Z fashion. This means that your eye starts in the upper left-hand quadrant (so where your book cover is) then scans the book title and finally lands on the price, before the eye wanders down the page.

So what does this mean for your website?

Well, consider what’s in your upper left-hand quadrant, what’s across the top, and what’s on the right side. If there are no calls to action and nothing incentivizing your consumer to stay longer, learn more or sign up for something that benefits them in some way, then you’ve wasted a very valuable opportunity.

4. Your Site Isn’t Mobile Ready

Your last online purchase was probably made on your phone, right?

Google has even updated its SEO triggers to include mobile optimization. This essentially means if you don’t have a mobile version of your website, you likely won’t come up in search.

Keep in mind that even if you don’t care about being found on Google, non-mobile websites are much harder to read and navigate on a small screen. While it’s important to appease Google, it’s also important to make sure your consumer isn’t sent to something they can’t read or navigate through.

So I always pull up author websites on my phone when I’m doing evaluations, and I encourage you to do the same.

5. You Give Too Many Options

Ideally, you should have only 4-5 choices in your main navigation, and then drop downs under each if you really have a lot to offer people.

Author websites that give consumers too many options at the jump drive away sales. Visitors don’t want options, they want answers.

If you want them to spend time on your site, make your navigation easy, clear, and prioritize their time in smart ways. Don’t give irrelevant options that get them off track or drive them away entirely.

This goes back to decision paralysis. Don’t just promote everything equally and let your buyer choose, tell your buyer what they need.

6. You Don’t Have a Newsletter 

Even if you just opt for a basic site, you should still have a mailing list.

Why? Because readers turn into fans and fans love hearing about your next release and – in some cases – fans can also help you spread the word about your book!

So make signing up for your mailing list easy and worthwhile. Consider giving them something in exchange for signing up such as a free ebook or chapter excerpts.

And don’t bury your sign up at the bottom of your page - most won’t scroll far enough to see it.

7. You Promote the Wrong Things

It’s amazing how many times I see an author with social media icons that don’t link anywhere, or a bio that’s outdated, or copy that talks about your “upcoming book” that released 6 months ago.

It makes you look like you don’t take yourself seriously if you’re not maintaining what you promote, which isn’t a good sales strategy.

8. You Don’t Have a Blog

I get it. You already struggle to write your books, do the marketing, and stay current on the industry, and now I want you to blog, too.

Keep in mind that a blog isn’t just a great tool to get Google to love you, or a great way to get ranked higher in search engines.

A good blog is a communication tool between you and your reader. Let them get to know you, and like you, so they’re more likely to purchase.

I’m not suggesting that you write a blog post a week. Once a month will be fine.

Your Website Isn’t Set It and Forget It

You should review your website once a quarter, no exceptions.

I’m always surprised at things I find, or don’t find, even on my own site. And why is that? Because I’ve been doing this a long time, and my company has evolved, and the industry has evolved, and the reader experience has evolved – you get the idea.

What was the point of writing your book or creating your business if you’re not going to accurately promote it in the best light? A good website is key to not only (hopefully) making sells but to building a fan base of recurring buyers.

About Penny

Penny C. Sansevieri, Founder and CEO of Author Marketing Experts, Inc., is a bestselling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU. She was named one of the top influencers of 2019 by New York Metropolitan Magazine.

Her company is one of the leaders in the publishing industry and has developed some of the most innovative Amazon visibility campaigns as well offering national media pitching, online book marketing, author events, and other strategies designed to build the author/book visibility.

She is the author of 18 books, including How to Sell Your Books by the Truckload on Amazon, Revise and Re-Release Your Book, 5-Minute Book Marketing for Authors, and From Book to Bestseller. She also hosts the top ranking podcast Book Marketing Tips and Author Success.

AME has had dozens of books on top bestseller lists, including those of the New York Times, USA Today, and Wall Street Journal.

To learn more about Penny’s books or her promotional services, visit www.amarketingexpert.com

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