Writers in the Storm

A blog about writing

storm moving across a field
The Importance of Great Mentors (for You AND Your Books)

by Jenny Hansen

All of us here at Writers In the Storm know that veteran-WITS contributor, Julie Glover, is both funny and wise. She and I were talking about the importance of mentors and she made this observation:

"Being storytellers, we're likely all fans of a good mentor. Where would Harry Potter be without Dumbledore? Wilbur without Charlotte? Peter Parker without Uncle Ben? Cinderella without her fairy godmother?"

She's got a great point. Even though it seems like the mentors always die or disappear in every genre except romance (where they get their own book in the series), we never forget a great mentor. I mean, come on...what would Star Wars be without Obi Wan, or Yoda?

The Mentor's Job

Mentors can be funny or grumpy, male or female, human or not, but their main job is to help get your main character through the hero's journey.

Julie pointed out that even the Hero's Journey, a well-known story structure, includes Mentor as an archetype and Meeting with the Mentor as an important stage of the story.

Joseph Campbell even had a spot in the "all is lost" stage of the hero's journey for the mentor within that he called “The Meeting with the Goddess.” StoryGrid explains this as "the moment in the story when the traditional male heroic figure meets with the other half of his internal being, represented by a powerful female imago. The two sides come together and ally to confront a third party antagonist in the ending payoff."

Memorable Mentors in Film

Many of those books we love have been adapted into films for a broader audience to appreciate. Not all my favorites are on this list from EvidenceBasedMentoring.org, but a lot of them are.

Some of my faves:

  • Harry Potter and Dumbledore (Dumbledore and Luna were my most favorite Harry Potter movie characters)
  • Neo and Morpheus from The Matrix
  • The Karate Kid and Mr. Miyagi
  • Aladdin and the Genie
  • Dead Poet's Society teacher, John Keating (played by Robin Williams)
  • The Fellowship of the Ring and Gandalf
  • James Bond and M (I love that character in the books and the movies)

That linked list above is definitely worth a read!

But what about mentors for your writing?

Whether it's craft, career, or creativity advice, we benefit from being able to tap into personal resources who teach us, challenge or encourage us, and help to keep us (mostly) sane on our author's journey.

I can't even name how many fellow writers, critique group members, and writing chapter members have played this role in my life. Reading my early (horrendous) work, pushing me to write, to be better, to stretch, to "just try" this or that writing teacher. Mentors like this come at various times in our lives and through various means -- conferences, classes, books, videos, podcasts. Most of us have writing friends and influences flung around the globe at this point.

The Writing Teachers

If you are very lucky, alongside your list of writing friends and influencers, you will find some great writing teachers. The best ones are the ones who always teach you something new, even if you have listened to them multiple times. If they push you and inspire you to grow, your perspective will change with you.

Let me give you an example...

Way back in 2004, I heard the amazing Donald Maass speak for the first time. His message then was very similar to what it is now, even though he has refined it more and created new programs. But I didn't understand a word of what he was saying in 2004.

Tension on every page...what?!? I didn't even know what that meant.

It took Margie Lawson and her very visual EDITS system (with its orange for story tension) to help me understand what The Donald told me a decade before.

The people we learn from year after year are the ones who open our minds so thoroughly that we're listening with an upgraded perspective every time we see them.

Searching Out Your Mentors

Some of us didn't get the message that writing was a legitimate hobby much less a profession until far later in life. But most of us can point to a teacher, family member, friend, colleague, coach, or author who inspired us to pursue our goals.

How do you get from "I like to write stuff" to being an author?

Many of you remember the moment when you knew you were or would become a writer. Maybe a teacher praised young-writer-you's skills. Maybe life handed you an experience you needed to pass on. Maybe you endured a trauma you needed to find a voice for.

For most of us, realizing we are writers isn't the hard part. Becoming writers is the hard part.

Learning our craft and persevering when the going gets tough is the hardest part of all.

What I tell new-ish writers.

Start writing.

It seems like an oxymoron, but a lot of new writers talk about their stories but never write them down. You can't utilize your trusted mentors until you do a bit of the work first.

Read blogs like this one.

While you're doing that work, it's nice to have writerly spots where you can go learn valuable craft tips and meet writing friends.

Ask friends who their mentors and teachers are.

If you ask writing friends who inspired them, or taught them valuable skills, they will talk your ear off for a while if you let them. Many (many!) remote resources are available since the pandemic, so you don't even have to leave the house for this.

Final Thoughts

Mentors can and should play a huge part in both your stories and your writing life. Mentors help push you and your characters where you need to go. They add to your writing journey in ways you won't even be able to measure when you look back on it.

Here is an exercise that Julie recommends:

Take a moment to think about who your mentors have been. Make a list, so that you can see who has helped you through the years. Consider their significance in your journey and foster gratitude for how they led you to where you are now.

I was so grateful when I did this. My list was more than two pages long, and that was just the really pivotal people.

I turned around and asked the same questions of my main character and found a ton of new story avenues! Incidentally, my research for this post led me to a bunch of very famous writers and their mentors/muses. I might have to write another article about that.

Who are your favorite mentors, both in fiction (books or movies) and in real life? I'd love to hear about them down in the comments!

About Jenny

By day, Jenny Hansen provides storytelling skills, LinkedIn coaching and copywriting for accountants and financial services firms. By night she writes humor, memoir, women’s fiction, and short stories. After 20 years as a corporate trainer, she’s delighted to sit down while she works.


Top Photo based on purchase from Depositphotos.

Read More
EAT Your Heart Out to Empower Your Website

by Lisa Norman

Search engine optimization (SEO) is making your website attractive to the search engine spiders. When they like you, they crawl all over your website and seize upon the tasty morsels of your content to share with their millions of curious customers.

We want to keep those spiders happy and engaged! But SEO doesn't have to be a mysterious topic.

Any blog post is better than no blog post

Content — even weak content — is going to perform better than no content at all.

A blank page won't rank.

Don't let the word "content" throw you. As an author, your native language is words. Content just means words on the page.

I see authors get caught up in trends and thoughts that their blog needs to look like everyone else's. Here's the good news: your blog should be as unique as your writing.

My other posts have been pointing out the trends in digital reading. Online reading is on the rise. Blog posts, social media posts, short stories — all of this is attracting our time-challenged readers to entertainment that they can skim and enjoy.

Bring on the style!

You have a unique style. Some authors will write beautiful prose in their books, but their blogs are boring. Why? They've mentally decided that a blog must be a certain type of thing. That MUST is where we see problems slipping in. There is no MUST for blogging.

(You may see posts with trends and suggestions for industry leaders. Remember: if you write fiction, you're in the business of entertainment, not in the world of business. Many of those guides will not apply to you.)

When authors are marketing — and any online activity is marketing — it is important that they have fun, or at least tie into their passions. If your latest blog post is boring you, take a break and find the fun.

Let's EAT!

EAT is a fancy term used by SEO specialists. It stands for: Expertise, Authoritativeness, and Trustworthiness. When SEO gurus talk about EAT, they're talking about the quality and credibility of your website. The higher your EAT rank, the more likely you are to rank in search engine results.

Like many other things in life, there isn't a magic button to tell you what your EAT score is. But you'll know it when you see it.

You're reading WITS right now. WITS has a high EAT rank!

Note: As of December 2022, Google has updated these guidelines to E-E-A-T or “Double-E-A-T”. They added a new category: Experience.

Let's break it down:

Experience

How much first-hand or life experience do you bring to the content? As the author of your story, you have more experience with that world than anyone. But you also have experience as an author in the world. Drawing on that real-life experience is powerful.

Expertise

How much does this author know about their topic? For nonfiction, we show this through credentials. In fiction, we show it in our understanding of our story world.

Authoritativeness

In school, we proved we had done our research by citing credible sources. But who is more authoritative when talking about your story world than you, the actual author?

Trustworthiness

We build up trust with our readers by being accurate, honest, and transparent.

A broken website breaks trust. Asking for too much information from visitors breaks trust. It is much easier to break trust than to build it.

You and Your Beautiful Website

It is easy to see these factors in a nonfiction website like WITS. But what about in a fiction website?

These terms take on slightly different connotations for fiction authors. You are absolutely THE most authoritative source on your characters, their backstory, and even the underlying themes of your books.

Do your readers trust you? Are they connected to you and to your story? When they come to your website, are you giving them an entertaining experience?

Here are a few examples of fiction websites where authors are going deep into their story expertise:

Yes, most of those are World Anvil, because that's where I've been hanging out lately. But don't miss Brandon Sanderson's brilliant website with his online library and sample chapters. This works for traditional and indie authors.

These are mostly science fiction and fantasy websites, but the same techniques apply to any genre.

Does this give you ideas for a fresh approach to your author website? Please share any questions or ideas down in the comments!

About Lisa

head shot of smiling Lisa Norman

Lisa Norman's passion has been writing since she could hold a pencil. While that is a cliché, she is unique in that she wrote her first novel on gum wrappers. As a young woman, she learned to program and discovered she has a talent for helping people and computers learn to work together and play nice. When she's not playing with her daughter, writing, or designing for the web, you can find her wandering the local beaches.

Lisa writes as Deleyna Marr and is the owner of Deleyna's Dynamic Designs, a web development company focused on helping writers, and Heart Ally Books, LLC, an indie publishing firm. She teaches for Lawson Writer's Academy.

Interested in learning more from Lisa? Sign up for her newsletter to see upcoming classes!

Top image by Silvia from Pixabay.

Read More
How to Find the Best Awards for Your Book

by Hannah Jacobson

There are literally thousands of book awards out there. How do you find the right ones for your book?

The World Celebrates Award-Winning Authors

It's no secret that the world celebrates award-winning authors. From building your author platform to fueling your story marketing, awards are a boon to every author's career.

How can you find the best book award opportunities for your book to win?

Book Award Basics: How They Work

Most authors don't know that award-winning success is within their reach. It doesn't happen like magic, but with a little work, adding "award-winning author" to your bio could be in your future.

In fact, it is commonly believed that an award simply "happens" to some authors: perhaps somewhere in the mystical literary ethers, a magical selection occurs and deems them award-worthy.

That incorrect assumption leads many authors to believe they may not be ready for an award, or worse, that all awards are out of their reach. That is simply not the case!

There are awards within your reach, and award-winning success is attainable for your book.

With many thousands of possible book awards, the trick is finding exactly the right ones for your unique book.

Whether you write fiction or nonfiction, children's picture books or highly cerebral literary sagas, published many years ago or want to publish it in the future, or even have a manuscript you want to "test" for potential...

There are awards for your book, and lots of them.

Here is an overview of how the actual book awards process works:

  • Find the right awards
  • Submit to them
  • Monitor your progress
  • Share every step with your readers in a meaningful way

Today, we'll focus on the first step: how to find awards for your book.

Protect Your Time and Get a Curated List of Awards

There are hundreds of generic lists of book awards online and in print. Though not malicious, these lists actually create more work for you instead of meeting their intended goal: making your life easier. You'll spend time sorting through lists of expired children's picture book awards when you're really trying to find award gems for your nonfiction biographical work.

If you've tried the "list strategy," you know how frustrating this method is. It's a top complaint among busy authors. Instead of generic, outdated lists, you need a list of awards curated specifically for your book.

As the publishing industry evolves, so too has the book award sphere.

You no longer need to spend countless hours trawling massive lists of awards. The modern, free, and time-saving way to find awards is to have a service tell you exactly which awards are right for your book.

How to Find the Best Awards for Your Book

Once you discover relevant awards for your book, it's time to determine: what are your very best opportunities?

Keep in mind what is right for your book may be very different for another author. As every book and story is unique, every award is unique and looking for works that suit their criteria and dazzle their judges.

And, what is best for you right now may also be very different even a few months from now. Awards are evolving all the time!

Here are some thoughts to keep in mind when pursuing awards and deciding which ones to submit.

Consider award programs of all sizes

Though certainly a reason to celebrate, it is a common pitfall to think winning a famous, prestigious award is the only key to success.

While the National Book Award, Nobel Prize, and the Pulitzer Prize would be an honor to win, you can leverage awards of all sizes for the success of your book.

In fact, many smaller award organizations are created by genuine people who want to support the author community while recognizing literary achievement. Nominees, finalists, and winners of these awards still find they are immensely valuable in story marketing.

Regardless of fame, ultimately every book award can have a meaningful impact on your author career.

Hone in on award requirements, logistics, and timelines

Pay close attention to award requirements. Each award is specific and unique. Is your book a good fit?

Importantly, also consider the logistical side of things. When is the award due date, is the entry fee within your budget, and will you be able to submit your book in time?

When evaluating an award, look for legitimacy. Every award match provided by Book Award Pro is highly researched and analyzed for legitimacy. If you decide to research awards on your own, know that award scams and poor experiences are the exception, not the rule. You can easily avoid award scams by knowing these red flags.

Maximize the value you receive from each award

There is value in every award submission, even without winning. When maximizing the value you can get from each award, consider:

  • Is this entry fee within my budget? The industry average is $89, but there are awards as inexpensive as $0 (free!) and as pricey as $500+.
  • Does this award provide additional bonus benefits? Look for programs that offer additional benefits included as part of your entry, such as an editorial review or marketing assistance to share your book with new audiences. Every bit counts, and the concept of "bonus benefits" is a growing trend in awards.
  • Is this award ultra-specific to my book? Pay special attention to awards that fit your book like a glove. For example, highly-specific regional awards can be a great boon for your book and your marketing.

Take the Leap: Pursue Awards for Your Book

Pursuing awards for your book is one of the most fulfilling endeavors you can take as an author.

With thousands of awards out there, it's easy to get overwhelmed knowing where to begin. The good news is that the future is bright for authors, and you can lean on technology to do the heavy lifting for you.

Stay organized, plan your limited time and resources, and most of all...have fun! The universe of book awards is yours to enjoy.

What questions do you have about book awards?

About Hannah

Hannah Jacobson is the founder of Book Award Pro, the company that makes it easy for authors find and submit to book awards.

Book Award Pro is the industry expert on awards, researching and monitoring 8,000+ legitimate awards. Every year, authors spanning 6 continents win more than 1,000 new awards using this service.

As the company's founder, Hannah's expertise has been recognized as the industry's leading voice in awards and author advocacy.

Begin your award-winning journey for free or connect with Hannah and Book Award Pro on Facebook, Instagram, LinkedIn, and Twitter.

Read More

Subscribe to WITS

Recent Posts

Search

WITS Team

Categories

Archives

Copyright © 2026 Writers In The Storm - All Rights Reserved