Writers in the Storm

A blog about writing

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To Sleep, Perchance to Dream

Kathryn Craft

Turning Whine Into Gold 

When thinking about what to sacrifice in order to earn a living, care for a family, and also write a novel, the first thing most of us take off the table is sleep. Unwilling to crimp anyone else’s schedule while we work hard to pursue our dream, we joke, “Sleep—who needs it?”

Well, you do.

Why do we—particularly women—choose to hurt ourselves rather than ask for the support we need? Our writing goals may not be sure-fire income producers, but pursuing them sure does take a lot of preparation and time investment. The very fact that it is an uncertain endeavor requires that we regularly replenish emotional and physical energy resources. This is especially true if we expect there to be anything left for our families when we’re done with our daily obligations to self.

Nothing batters our ability to surmount life’s obstacles more than the lack of good night’s rest. Our inner parent knows this—when our children face tough trials, such as a test or performance, who among us has said, “Why don’t you stay up half the night and tackle it in full sleep-deprivation mode”? It’s time for we adults to afford ourselves the luxury of our own sound parenting practices.

We mistakenly tend to think of sleep as the least productive part of our day; a time when the mind and body shut down. But this is not the case. Sleep is an active period of processing, restoration, and strengthening, says the National Sleep Foundation.

From your writing activities alone, think of all the data your brain takes in on any given day. Research, setting detail, character motivation, plot twists. Add writing business details. Car pools. Queries, application deadlines, medical appointments—whatever else that’s flying at you. While you sleep, all those bits and pieces of information are transferred from our tentative short-term memory to stronger long-term memory—a process called "consolidation." One reason you wake up refreshed after a full night’s sleep is that your inner office has been uncluttered and important information filed, freeing you to move on. Without that sleep, those same bits just keep flying at you along with all the new ones.

According to the American Psychological Association, consolidation happens during the REM (rapid eye movement) phase—which usually takes place toward the end of the night, between the sixth and eighth hours of sleep, when people are most likely to dream. So if you only had four hours of sleep, you never had a REM phase.

That’s a shame for writers, many of whom credit their dreams for some of their most creative ideas.

Good sleep—yes, seven to nine hours of it—is so important to good decision making it may just save your life. Did you know that according to the AAA Foundation for Traffic Safety, drivers who sleep only five or six hours in a 24-hour period are twice as likely to crash as drivers who get seven hours of sleep or more? Drivers with only four or five hours of sleep had four times the crash rate—close to what's seen among drunken drivers.

Turns out, solving your problems by sleeping less isn’t problem “solving” after all.

Falling asleep can be a real problem for people whose brains are putting out fires most of the day. Anxiety loves the attention it gets when singing its cyclical chants solo in the middle of the night. But which came first: the anxiety or the inability to sleep? According to the Anxiety and Depression Society of America, it’s a chicken-and-egg conundrum. Anxiety causes sleeping problems, and new research suggests sleep deprivation can cause an anxiety disorder.

In addition to anxiety and mood disorders and a generalized inability to solve problems, those who don’t get enough sleep are at risk for heart disease, high blood pressure, stroke, diabetes, and obesity—conditions which our chosen occupation, played out during long hours in a seated position in front of a computer monitor, has already put us at increased risk.

Despite such statistics, our “productivity at all costs” society continues to give shut-eye short shrift. More than one in three Americans don't get enough sleep on a regular basis, according to an analysis by the Centers for Disease Control and Prevention. My guess is that’s even higher among writers.

Let’s support one another in true WITS community spirit here and brainstorm some solutions. Has lack of sleep ever bitten you in the rear end? How do you handle the burden of your multiple responsibilities without sacrificing sleep? If you conquered an inability to fall asleep, what tips can you pass along? Let’s hear about your meditation, yoga, and Epsom Salts baths. Let’s hear about your meal planning and co-parenting arrangements. How do you fit writing into your life? Believe me: we have exhausted, inquiring minds who want to know!

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ABOUT KATHRYN

Kathryn Craft

Kathryn Craft  is the award-winning author of two novels from Sourcebooks, The Art of Falling and The Far End of Happy, and a developmental editor at Writing-Partner.com, specializing in storytelling structure and writing craft. Her chapter “A Drop of Imitation: Learn from the Masters” was included in the writing guide Author in Progress, from Writers Digest Books. Janice Gable Bashman’s interview with her, “How Structure Supports Meaning,” originally published in the 2017 Novel & Short Story Writer’s Market, has been reprinted in The Complete Handbook of Novel Writing, both from Writer’s Digest Books.

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How to Write a Great Last Line

Don't you just love it when a line in a book so good, that you just have to stop reading to appreciate it for a few minutes? Me too.  I think that's part of the reason I began writing - to, just once - write one of those sentences. 

You can find them scattered throughout books, of course (Jodi Picoult...sigh) But I think they're most often at the very beginning, or the very end of a book. (I wrote a blog on first sentences. You can read it here.) Why? Well, I have to admit, as an author, I spend more time thinking/editing/writing/crafting those words than any other in the book. Are you the same?

Before we talk about how to do that - lets indulge ourselves (okay, we'll wallow) in some amazing last lines, shall we?

“Oh, Jake,” Brett said, “we could have had such a damned good time together.” Ahead was a mounted policeman in khaki directing traffic. He raised his baton. The car slowed suddenly pressing Brett against me. “Yes,” I said. “Isn’t it pretty to think so?”
The Sun Also Rises by Ernest Hemingway

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“Then starting home, he walked toward the trees, and under them, leaving behind him the big sky, the whisper of wind voices in the wind-bent wheat.”
In Cold Blood by Truman Capote

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 “Tomorrow, I’ll think of some way to get him back. After all, tomorrow is another day.”
Gone With the Wind by Margaret Mitchell

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"The creatures outside looked from pig to man, and from man to pig, and from pig to man again; but already it was impossible to say which was which."

Animal Farm, George Orwell

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Laura, in her normal habitat.

Laura has started a video blog called The Write Stuff, where she discusses writing craft, writing life and the occasional rant (okay, not so occasional). 

You can see and subscribe to them HERE. 

Hope you find them helpful!

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The Personalities of Social Media

Last month I did a post on how to build a strong online brand and the two most popular questions surprised me. The most common was: "What do I talk about?" Remember, that's what your 100 word cloud is for. (Click that link in the first line if you don't know what I'm talking about. We'll wait.) And the other big question was "Which platform do I use?" 

I'm dividing that last question into the why and the what. There is a learning curve for every new program you use, but that learning curve is shortened if you know WHY you are putting yourself through this learning curve. It's also vital to know "which platform does WHAT."

Yes, they all allow you to be social - they're pretty equal that way - but each platform has distinct audiences and personalities. I'm going to just cover the giants on the social media scene: Facebook, Twitter, Instagram, Google+, Pinterest and Snapchat. Hopefully six social platforms be enough for y'all. *snickers*  

The goal is NOT to make you tired, and I can already see all my introverts inching out the door. It's okay, introverts, there are ways to do social media without feeling like this guy.

via GIPHY

The key is to know which platforms best fit YOU and your personality.

What you should know before starting down the social media path:

What kind of communication do you want?

Back when I worked in the early mobile phone world, we talked a lot about half-duplex and full-duplex communication. Half-duplex is basically "push to talk, release to listen." You couldn't talk and listen at the same time. (Think of a walkie-talkie.) Full-duplex meant you could do both at the same time. Social media follows this model too: some platforms are half-duplex, and some are full-duplex. Some have the capability to be either. 

What makes social media fun and what makes it tiring?

The key to answering this question is knowing your own personality, and which platforms will suit it best. 

Instagram, Pinterest and Snapchat all work really well in that half-duplex mode. You put out content, respond to comments and like or re-pin other peoples' cool stuff. These are platforms where you get to hang out by yourself, but with other people. You don't have to interact in real time if you don't want to. People will still like and follow your stuff, even if you are more peripheral about responding.

But...you must have REALLY cool stuff, and a regular sharing schedule, to get noticed. There is more brainshare and organization that goes into these platforms because people follow you almost exclusively based on your content, rather than on your witty interaction. Your updates have to include well thought out hashtags and stand alone photos or engaging video.

Facebook, Twitter and Google+ are much more full-duplex platforms. People are talking back and forth in real time and you have to respond. If you don't respond to people on these platforms in the form of shares, Likes, retweets, +1's and conversation, eventually they will go away because these platforms demand interaction.

Facebook has everyone talking and responding to one another, in fairly real time. Ditto with Twitter, if you use hashtags to follow communications. You can do this with Google+ as well. There's Facebook Live, Twitter Chats and Google Hangouts. These three platforms reward people who interact regularly and often.


The Social Media Giants

Yes, if you are looking for a job or a business contact, you need to be on LinkedIn, but readers tend to hang out at Goodreads and in the six programs mentioned below.

Facebook

Facebook has more than 1 billion active users each month. Those kinds of numbers mean you have to at least have a toehold there so you can connect with readers. Plus there are groups. Groups are like Christmas to an author. While your page might not reach many people at all, an update posted in a group goes to everyone in the group. That's powerful.

That being said, I have a love/hate relationship with Facebook. It's hard to give up the coffee memes and cat videos but Facebook is a time-sucking vacuum. You stop in for five minutes and two hours later...*POOF* You just lost your morning.

I recommend a timer to keep you under control. Or here is an article on 9 Apps to Shut Up the Internet and Get Back to Work.

If you want some quick how-to info on topics like "profile vs page," what type of page, and how to set up Facebook, click here. We've also done some really great Facebook posts here at WITS.

Twitter

From the moment I participated in a Twitter chat with Margaret Atwood, and got to ask her a question directly, I've been hooked. You gain access to people you would never get near in real life. And it's fast - I can catch up in 10-15 minute increments.

Here's a great summary from Mashable: "Tweets are, essentially, the same as status updates or links on Facebook; they're just limited to 140 characters. You can follow anyone and anyone can follow you, and you don't have to do anything to make this happen (unlike Facebook, where making "friends" requires approval from both sides)."

Twitter caveat: information comes at you in a wave until you learn to manage it. Use Twitter lists or a program like Hootsuite so you can visit and get the information you want quickly. 

We have lots of perspectives on Twitter right here at WITS. Take a peek at these.

Instagram

Instagram is about visual storytelling. It's primarily a mobile app, meant to let you share photos and video while you're on the go. It's not about links - you can only put active links in your bio - its about visual content and engagement with fans. Instagram is also one of the fastest growing social networks and it can pay off big for writers.

Great Instagram articles:

Google+

Google is an underappreciated social platform for several reasons. Number one, it’s owned by Google. “Likes,” called “+1’s” in Google+, will help your search rankings. A lot. Your social media posts on this platform act like rocket fuel when someone Googles you: the Google Plus results leap to the top. 

Translation: if you are aiming to spend as little time as possible on social media, while still getting a big bang for your time, you should add G+ to your repertoire.

Plus, Google+ integrates with GoogleDrive and has Google Hangouts. That makes it a great place for you if you are holding online seminars or interacting with small businesses. Google Hangouts beat Skype hands down because you can easily screen share and switch back and forth between your computer and your mobile devices without ending the video chat.

Some articles that break down the "why" of Google+ in more detail:

Pinterest

Pinterest is great for you and your followers. While you are organizing your own ideas, photos, and research into various Pinterest boards, you are also giving this valuable (organized!) content to others. Many writers swear their Pinterest boards have revolutionized their research. Dont forget, you can make private boards if you need to keep something on the down low!

Also, as visual content becomes more and more essential to any social media strategy, Pinterest is an important tool. This virtual bulletin board is a huge driver in getting people to your website and increasing visibility that leads to book sales.

Think of Pinterest as an online catalog, but with way more opportunities for interaction.

Snapchat

Do you need to cater to a younger demographic? Are you comfortable producing graphics and visual content? (Remember Laura Drake's Canva post?!) Snapchat might be the tool that helps you engage your audience in a new and creative way. With Snapchat, you can create images and short videos for your audience and customize your message with text and graphics. It also gives you the ability to monitor which users are viewing your messages.

Snapchat content only lasts 24 hours. Some people see Snapchat’s “24 hour” shelf life as a disadvantage, but it can be a bonus opportunity to repurpose your content.

You can get really creative. Save your Snapchat story as individual videos, or photos and share it on your other platforms to lure people over to  your Snapchat account. Snapchat allows you to click on your "ghost icon" at the top and get a Snapcode that you can share to your newsletter list or your Twitter following.

Here's a link on 7 Creative Ways to Use Snapchat to Market. (Or you can just send video chats to your pals like the rest of us.)

Bonus Links:

Moz.com has a wonderful Beginner's Guide to Social Media. I'm not a beginner and I still picked up tips. Plus, the infographics are excellent and you can download the guide as a PDF.

Contently.com has gathered 10 Great Tips for Small Businesses Just Getting Started on Social Media. These tips were practically and extremely clear. For example, this gem about the "minimum amount of posting" for your platforms:

Here’s a quick guide to the bare minimum you should be posting for each network:

  • Blogging once per week
  • Posting on Facebook, Instagram, or LinkedIn three times per week
  • Tweeting ten times per week
  • Pinning 20 times per week

See what I mean? That's a golden common sense article. All the tips are that clear.

What are you favorite places to hang out online? Which platforms would you rather never see again? Do you need more information on something I mentioned? If so, let me know down in the comments and I'll flesh out another post!

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About Jenny Hansen

By day, Jenny provides training and social media marketing for an accounting firm. By night she writes humor, memoir, women’s fiction and short stories. After 18 years as a corporate software trainer, she’s delighted to sit down while she works.

When she’s not at her personal blog, More Cowbell, Jenny can be found on Twitter, Instagram and Facebook, or here at Writers In The Storm.

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