Writers in the Storm

A blog about writing

storm moving across a field
Beyond Happily Ever After: What Story Offers

Before we jump into Kathryn's wisdom, I wanted to let you know - the winner of Laurie Schnebly Campbell's class is....Olderwriter! We'll be in touch, Eveyln!

Turning Whine Into Gold

By Kathryn Craft

On the first page of her book Wired for Story, Lisa Cron says:

"Opposable thumbs let us hang on; story told us what to hang on to."

I was thinking about this provocative sentence last week, when I was summoned from worlds born of my imagination—the writing I was doing at my summer home in northern New York—back to the realm of cold, hard fact in Pennsylvania.

FullSizeRender (1)

My 84-year-old mother, who has dementia and for whom I serve as power of attorney, had fallen and hit her head. While in the ER getting checked out for her head—which was just as hard and intact as ever—she complained of belly pain and so they did a full body scan.

They found two lung masses, inflamed colon, rectal bleeding, enlarged liver, elevated white blood count, low red count—she hadn’t fallen, she had passed out. Dementia had protected her from accumulating the story her body had to share; my mother just kept acclimating to her symptoms until they dropped her.

Within 24 hours my sisters and I converged. How had this happened? In June her physician had given her a clean bill of health. In July we spent a week with her up at the lake.

We’d know soon enough. No better place than a modern hospital to get the facts.

  • How did she get colitis?
  • What is the nature of these masses?
  • Are they related to the cough that the assisted living nurses said was of no travel concern?
  • Should I reschedule the removal of the skin cancer lesion on her knee?

But facts require invasive biopsies. And once we brought hospice into the picture, the nurse pulled out the IV and the doctor released her. What? We don’t want her dying from something curable while battling lung cancer! The lack of facts left us dizzy.

Story: truer than fact?

After discharge, back at assisted living, I asked the hospice intake nurse, Chris, for some sense of how this might go down. Doing so wasn’t fair. Chris only had the same facts the doctor had. But she trusted her observations, experience, creative language, and the intuition derived from all of the above to tell us this:

Your mother’s body has provided a playground for metastatic disease. It probably started in the lining of her lungs. From there cancer cells sloughed off and went to her colon, where they can hide for some time within the organ’s numerous folds. The rectal bleeding caused the loss of red blood cells that she needs to deliver oxygen to her body. Can she still make those? Probably not. And her breathing is severely compromised; I can find no evidence of air entering or leaving her lower left lobe. Your mother will not rebound from this hospital visit; she will get weaker. The enlarged liver suggests the cancer has already taken up residence within it, and since it is the only organ that can regenerate its cells, cancer will have a heyday there and things will progress quickly. There is no point in fighting the skin cancer since more and more research is linking skin cancers to those of internal organs. She has a full system disease and it is shutting her down. We will order her a wheelchair—if she ever walks to the dining room again, we’ll want to make sure she can get back. Ignore the discharge nurse’s advice on low-fiber diet. If your mother will eat at all, let her eat what she wants. If she won’t eat, that’s fine. At this point her body is not absorbing the nutrients; she is feeding the cancer. We’ll order oxygen because she is winded from just brushing her teeth. If she can still get enough air into her lungs to do so, she may start coughing up—

My sister, who had been in the bathroom getting my mother ready for bed, rushed into the room and begged us to excuse the interruption. “My mother just coughed something up for the first time. Gray, with black flecks.”

“That’s old blood,” Chris said, her prognosis already coming true.

What my sisters and I thought we’d needed to orient us to my mother’s new reality wasn’t facts, after all. Even if we’d had them, we’d struggle to string them together in a meaningful way.

What we now had was something that’s even better than a happy ending. Thanks to a hospice nurse and her story, we live again in a world that makes sense.

So how important is story? Let me go back to Lisa Cron, and attach the lines that preceded and followed my initial quote:

"Story, as it turns out, was crucial to our evolution—more so than opposable thumbs. Opposable thumbs let us hang on; story told us what to hang on to. Story is what enabled us to imagine what might happen in the future, and so prepare for it—a feat no other species can lay claim to, opposable thumbs or not."

 So, dear WITS followers, how important is story? Do you have one to share that influenced you, as a writer?

About Kathryn

10685420_966056250089360_8232949837407332697_n
Art of Falling

Kathryn Craft is the author of two novels from Sourcebooks: The Art of Falling, and The Far End of Happy.

Her work as a developmental editor at Writing-Partner.com, specializing in storytelling structure and writing craft, follows a nineteen-year career as a dance critic. Long a leader in the southeastern Pennsylvania writing scene, she hosts lakeside writing retreats for women in northern New York State, leads workshops, and speaks often about writing.

Kathryn lives with her husband in Bucks County, PA.

Twitter: @kcraftwriter
FB: KathrynCraftAuthor

Read More
Using The Heroine's Journey for Inner Conflict

Laurie Schnebly Campbell

EVERY story is an adventure. We already know these characters will come face-to-face with all kinds of excitement, challenge and danger--whether that danger involves dastardly villains or a reluctance to fall in love.

A lot of readers are thrilled when a story’s main adventure involves bullets, pirates, dragons or floods. Sometimes all of ‘em combined, plus more!

There are plenty of stories for those readers to enjoy.

But what about the readers who prefer excitement on a more internal, emotional level? How can we satisfy THEM?

Here’s where The Heroine’s Journey comes in handy.

We all know about The Hero’s Journey, which Christopher Vogler adapted from Joseph Campbell’s discovery of the twelve steps a hero goes through on his way from Accepting The Quest to Returning With The Elixir.

Those steps involve all kinds of external conflict, and occasionally there might even be a bit of internal conflict along the way.

The hero isn’t JUST coping with bullets-pirates-dragons-floods...sometimes he’s also coping with self-doubt or fearing cowardice or concerned about his family while he’s busy dodging bullets, fighting pirates, lassoing dragons and swimming through floods.

 

Photo Credit: http://www.freestockphotos.biz/stockphoto/2407
Photo Credit: http://www.freestockphotos.biz/stockphoto/2407

Then there are the other characters.

The ones who don’t come up against such problems. Their external challenges are quieter. Every bit as dramatic and intense, but accompanied by the music of a solo saxophone rather than a chorus of trumpets and drums.

* Maybe their problem is the inability to say no to a loved one.

* Or the discovery that the life they’ve been trained for isn’t what they truly want.

* Or the choice between their love and their dream.

Theirs are the stories that follow The Heroine’s Journey.

The journey can apply to men as well as women, but it’s easier to distinguish Chris Vogler’s twelve steps from Kim Hudson’s thirteen steps by assigning each journey to a different gender.

The Virgins Promise

Kim Hudson’s book, The Virgin’s Promise, goes into fascinating detail on how a character who’s found a somewhat secure niche in society -- at the expense of her own individuality -- comes up against all kinds of challenges if she ever tries to become the person she’s fully meant to be.

This rings true for a lot of heroines. And sometimes even for those of us who write their stories.

We’ve been through experiences like Paying The Price of Conformity, realizing we No Longer Fit in a comfortable-but-confining world, giving up What Keeps us Stuck, and more. It can be a lifelong process. But in a book, it’s a lot more exciting to show the entire process taking place in just those pages between Chapter One and The End.

 The question is, how do we keep it exciting?

Most readers (and writers) have faced these same challenges in real life, even though they don’t tend to view themselves as heroic characters. Yet every time we question our boundaries, every time we consider changing a habit that no longer fills its original purpose, every time we stand up for something we believe in, we’re taking the same 13 steps as those heroic characters who achieve -- and deserve -- a triumphant ending.

Even so, somehow we tend to think of our own life as “not very exciting” -- unless the challenges we face involve bullets, pirates, dragons and floods. That’s why a lot of writers add those elements to their books.

With The Heroine’s Journey, though, there’s no real need for such external dangers.

There’s already a whole world of adventure in seeing her…

* Move from dormancy to risk.

* Sample an unrealized dream in secret.

* Balance her old and new worlds.

* Face the chaos that comes from change.

* Confront the ultimate challenge, and bring new light to the world.

You’ve done that yourself. You’ve taken on a challenge which people close to you viewed as questionable. They doubted your ability, your commitment, your thinking, and often made you doubt it as well. But you persisted, and you emerged triumphant.

Your more-than-adventurous heroine can, too.

Which leads to a prize-drawing question:

To inspire all of us creating memorable heroines, who face the kind of challenges that affect people like ourselves, could you describe a time when you went beyond the limits set by your world? If you'd rather I DIDN'T quote you, please mention that...but somebody who comments will win free registration to my September class on The Hero’s Journey, For Heroines!

 

Laurie

Laurie Schnebly Campbell always wondered what was wrong with her, not really GETTING the Hero's Journey, until she discovered its feminine counterpart. Then she got excited -- not only by the premise, but also by the chance to create a brand new class for WriterUniv.com. She can't wait to see who else shares her enthusiasm for characters making discoveries within themselves, as well as within the world...no matter what their gender.

Read More
5 Easy SEO Techniques that Rock Your Search Rankings

SEO for authors... It's a catchphrase that makes all my writing pals shudder. As one of our gals at WITS said, "I know how to spell it, but that's about all." SEO doesn't have to be hard. In fact, some of the best techniques are the easiest for writers, because they involve writing.

What is SEO?

Wikipedia says, "Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results."

What it really means to authors is:

  • How do I help people find me?
  • How do I stand out?
  • How do I get to Google's first page?

Because those are all the things that will help build your platform and sell books.

Good SEO can go really deep, down into the programming and structure of your website, but we're writers. We don't want to do all that. We just want to write. (Can I get loud cheer here?)

Here are 5 easy SEO methods you can use NOW

1. Research the keywords that apply to you.

Search engine optimization is rooted in keywords. But what about your words? You want to find the words that readers will use to search for you. Help your readers find you by tagging your posts and videos with 3-10 keywords that really describe you and your work.

Remember, you will almost always be at the top of the search results for keywords you create. That's a pretty big deal.

You can be on page 3 on search engine results for "great YA reads," or teach your readers how to search for you with your words. Words like your book title or your name. You're likely to be on page one with those. And yes, you have to already have a platform to do this.

Most people just piggyback off other people's keywords. You could spend hours looking these words up, but you can minimize the time spent by doing some brainstorming and mind mapping.

Resources:

Or you might want to go the other direction and find out which key words will take you to readers.

Two ways to do this is by searching in Google (for “keyword” + “forum" or “keyword” + “board”) or going to a site like BoardReader that will search the boards for you.

SEO for Writers
BoardReader search for romance-focused book clubs.

Or try an advanced search if you'd like to get more specific.

SEO for writers

Backlinko, a site full of great SEO info, provides  a comprehensive article on keyword searching and ways to identify the key words that define your markets (called Niche Cloud Maps) if you want to study this in more depth.

2. Make your titles work for you.

Do you see that title up there? It starts with the entire point of this post: "Easy SEO Techniques." It ends with the other key point: "Search Rankings."

The easiest tip for great titles is to keep them direct and to the point and focused around your keywords. Amber Kemmis at SmartBug Media wrote a great article with SEO tips for titles that emphasizes "the big stuff":

  • The best link structure is short, descriptive and helps categorize your site. Did you know you can customize your URLs, especially in Wordpress? It's a great way to help the search engines find you.
  • Put keywords or topics towards the front of the title. Whatever's first wins, at least for search engines.
  • Optimize Page Titles. SmartBug recommends you use title tags, which tell search engines and searchers about your page. "Since Google will only display between 50-60 characters in the title tag, you should keep title tags under 55 characters and try to drive people to click with compelling copy."
SEO for writers
A sample of optimizing your URL in WordPress.

 

3. Use a mobile-ready theme for your website or blog.

Okay, this point has the potential to be a bit technical, but I promise you -- it's worth it!

In 2014, almost 40 percent of organic search traffic was done on mobile devices like tablets and smartphones. If your site's design isn't mobile-friendly, many searchers won't be back. If you aren't in charge of this, ask your web designer. If you are a DIY-er, be sure you pick a mobile-ready theme for all your marketing, whether it's your site or your email newsletter.

Neil Patel put up a great graphic to illustrate the importance of mobile-friendly sites in his article, Advanced SEO Techniques that Will Double Your Traffic.

Neil Patel_MobileBrowsers

 

4. Write descriptive mini-blog posts for your YouTube videos.

This was an excellent piece of advice from 21 Actionable SEO Techniques You Can Use Right Now that I LOVED. We're writers - we can rock this one!

Note: YouTube is owned by Google, another reason they run high in search rankings.

The article states:

Using 200+ words in your video's description will push you up the rankings for both YouTube and Google.

"Don't mindlessly toss a few words into the description box. Instead, [let Google] rely on your video’s text-based title and description to determine what your video is about. Not only does this extra text-based information help you rank better for your target keyword…it also ranks your video to any closely related long tail keywords."

Here's that author's guide to great SEO strategy for YouTube videos.

 

5. Create posts and pages with at least 1,000 words.

This requires more work on your part, but it is the reason why "slow bloggers" like Anne R. Allen and social media Jedi Kristen Lamb often crush the competition in terms of social sharing and backlinks to their blogs.

Yes, they are both great writers, but they also write long posts filled with useful information. Brian Dean at Backlinko says this about why long posts work.

"First off, long posts show Google that you’re providing in-depth information for searchers.

But that’s not all:

In-depth content flips an important emotional switch that pushes people to share online content: awe.

University of Pennsylvania’s Dr. Jonah Berger found that content that elicited awe made people 30% more likely to share it."

I like that number, don't you? Long posts take more work, but they're worth it.

 

SEO is a huge subject for such a tiny little acronym, and things change constantly. In the past few months, the importance of Google AdWords has faded and new search engines are chomping at Google's heels.

According to Search Engine Watch, :

"Search engines like Yahoo, Bing, and DuckDuckGo may slowly take a bigger piece of Google’s pie in 2015. Yahoo is now the default search engine for Firefox. Safari had a deal with Google, which is supposed to end in 2015, and Yahoo and Bing are both trying to become the default search engine for the browser."

But we don't need to worry about all that right this moment. Right now, we just want to worry about these five tips that we can implement now.

(Plus, if you ask for it, I'm happy to write another post that shares several more easy SEO techniques for writers. I dig the world of SEO cuz I'm geeky like that.)

Do you have SEO questions you've been wondering about? Will you share any great (EASY) techniques that have worked for you? See you down in the comments!

*  *  *  *  *  *

About Jenny Hansen

By day, Jenny provides training and social media marketing for an accounting firm. By night she writes news articles, humor, memoir, women’s fiction and short stories. After 18+ years as a corporate software trainer, she’s delighted to sit down while she works.

When she’s not at her personal blog, More Cowbell, Jenny can be found on Twitter at JennyHansenCA or at Writers In The Storm.

Read More

Subscribe to WITS

Recent Posts

Search

WITS Team

Categories

Archives

Copyright © 2026 Writers In The Storm - All Rights Reserved