Writers in the Storm

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Do You Need a Literary Executor?

by Susan Spann

Today the #PubLaw guest series takes a look at when you need a literary executor (or trustee) to administer the copyrights in your estate.

The executor (in the case of a will) or successor trustee (in the case of a trust) is the person who administers and distributes an estate after a person’s death.

When copyrights aren’t an issue, the executor or successor trustee has a fairly straightforward job. He or she collects the deceased person’s assets, either with or without court supervision, creates a distribution plan that follows the deceased person’s will or trust, and then distributes the assets to the heirs.

The process usually takes about a year from start to finish (unless there’s fighting among the heirs, and then all bets are off). Once the assets are all distributed, the executor or trustee is discharged and the estate is closed.

Authors’ estates present special problems, because of the ongoing nature of copyright management.

An author’s estate plan may simply transfer ownership of copyrights to one or more named beneficiaries (or “heirs”), who then will own and manage the rights directly. When heirs have the proper business skills to manage copyrights, this is often the simplest and most cost-effective choice.

But problems arise when heirs lack the business savvy to manage copyrights properly or when more than one heir is named.

Copyrights aren’t like houses, or cars, or jewelry—assets which can be readily converted into cash and which require no ongoing business skills. Copyright management requires specialized skills which many heirs do not possess.

Unless you appoint a special executor or literary trustee to manage your copyrights and creative works on an ongoing basis, your heirs will inherit the right—and the obligation—to control and manage your copyrights directly.

This often ends badly, especially when the author wants multiple people to share ownership of (and the profits from) the author’s works. Disputes may arise about how to manage the copyrights; for example, whether to accept a contract offer and on what terms.

The copyright management process can be confusing even for one heir and confrontational when many heirs are involved.

But there is a solution.

The author can name a literary executor or literary trustee (they’re the same thing – except that “executors” usually operate under a will and “trustees” under a trust) to handle the ongoing management and control of copyrights on behalf of the chosen heirs.

The literary executor can be the same person as the general executor who handles the initial estate administration or someone else entirely. The literary executor can be one of the heirs, or can be a professional hired (and often paid) to manage the copyrights on your heirs’ behalf.

When a literary executor is used, the general executor (or trustee, in the case of a trust) will handle the standard estate administration issues–collection and distribution of money and other assets through probate proceedings or trust administration efforts, as appropriate.

The literary executor will handle management of the estate’s intellectual property components, initially under the general executor’s direction and then acting independently after the rest of the estate’s assets have been distributed.

While the general executor’s job may be finished in about a year, the literary executor may continue to manage creative works on behalf of the author’s estate until the end of the copyright term.

Sound expensive? It can be, especially if the estate needs to pay for the literary executor’s services. If the estate is large and complex, however, it may be worth the fees to know your copyrights are being properly managed and the profits distributed properly to your heirs.

How do you know if you need a literary executor?

Here are some simple questions to ask:

1. How large is your literary estate, and how much annual income does it produce?

If your estate contains unpublished works, or published works that don’t earn very much income, it may not prove cost-effective to hire a professional literary executor or trustee. That said, if you’re leaving your works to multiple heirs, it still makes sense to find one to appoint as the manager, with the power to make business decisions on behalf of the group.

2. How many heirs do you want to split the ownership and profits from your literary works?

Many cooks spoil a soup, and crowds of heirs tie copyrights in knots. It’s fine to leave your works to multiple people, but the more heirs you name, the more important it becomes to have a single person in charge of management.

3. Do any of your heirs have the business skills required to manage copyrights? If so, would that heir be willing to act as the literary executor of your estate?

The person placed in charge of managing literary works must have the business savvy to manage the copyrights properly. If none of your heirs has the business skills to handle the job (or the willingness to undertake it), you need to either appoint a professional literary trustee or find a capable literary attorney who’s willing to act as counsel to the heirs.

4. Is your literary estate complex or difficult to manage?

Authors who write for multiple publishers may have numerous contracts in force at any given time. The more books you write, the more complicated your literary estate becomes (with the possible exception of successful single-series authors, whose contracts may all sit with a single publisher or publishing group). The more complex your estate becomes, the more important it is to have someone skilled in literary management at the helm of your estate.

Revisit these questions every few years, because your answers will change with the passage of time.

New books are written and published. Readership grows, and profits increase. Heirs get older, change professions, and acquire new business skills. The estate plan that works for you today may well prove badly outdated a decade from now, so make sure to revisit your situation regularly.

I need a literary trustee, so how do I choose one?

I’ve already gone on too long today ... so that, my friends, is the topic of next month’s post.

Have questions about this or other author estate planning issues? Feel free to ask in the comments – Susan wants to hear from you!

susanspann

Susan Spann is a publishing attorney and author from Sacramento, California. Her debut mystery novel, CLAWS OF THE CAT (Thomas Dunne Books, July 2013), is the first in a series featuring ninja detective Hiro Hattori. Susan blogs about writing, publishing law and seahorses at http://www.SusanSpann.com. Find her on Twitter @SusanSpann or on Facebook.

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Fearless Pitching - Part 2

Laura Drake is back for the second segment of Fearless Pitching! If you missed the first post, click here.

Before we get on to THE day, a bit of philosophy to remember when you look in the mirror that morning:

If you don't get a request for a partial, The Gatekeepers are not rejecting YOU.

They don’t know you. And from your pitch, they don’t even really know your book – they haven’t read it!

Think about it; if you're working a bake sale, and someone buys chocolate chip cookies instead of your oatmeal raisin, are your feelings hurt? That person just liked chocolate chips better that day, right?

Okay, gird your loins, put on your armor (business clothes), and and on to the appointment!

Tips for THE Day:

  • Agents and editors are human. Listening to pitches all day is wearing. They want to make a good impression as much as you do – they’re representing their companies. So. Ask how their day is going. Ask if they’re enjoying the conference. Take them chocolate!  I’m serious. I fill my pockets with bite-sized, individually wrapped chocolate (I don’t use Hershey kisses, though…seems just a bit too suck-up for me.) Not only will you make a good impression, but the sugar rush will increase their attention span when they’re listening to YOU!
  • Dress professionally, but comfortably. If you have the choice between two outfits, chose the one that you feel more comfortable in. Trust me, they’re not going to remember what you wore, and you’ll be more relaxed if you’re not worried about bulges, gaps, and sore feet.

Put on your attitude with your clothes. You are no longer an artiste. You are a business person, selling your product. Straighten your spine, walk confidently.

Behave as if.

You know what that is, right? Behave as if you are already successful. Honestly, this was one of my best skills as a CFO. No one ever knew I was afraid someone would call me out and expose me as a fraud. They looked at me and saw an executive. That helped me believe that I was. It worked for 25 years. Seriously, try it. It’s one of the little-known powers of the Universe.

  • Warm up – You have introduced yourself, shook their hand, and sat. You asked about their day, and offered chocolate. They’ll make the next step easier by asking about your book. Before you launch into your pitch – tell them:
    • It’s complete at 'x' words
    • Genre
    • Title
    • Then start your pitch
    • After – Thank them for their time. They’ll let you know if you can send them a partial, and how to do that. Shake their hand once more, stand, walk away. You survived! But wait, are there more opportunities?

Most of my in-person pitching was done at the RWA National Conference, but I can’t imagine it’s very different at any other conferences. Every time slot had people chicken out (I know, I couldn't believe it either.) An agent/editor would then have to sit, cooling their heels, for an appointment slot. At RWA, they’d ask those sitting waiting for their appointments to see if anyone wanted to take this empty slot.

Why not pitch to them? You spent a bunch of money to go to the conference, and I’ll bet the pitching was one of the major reasons you went. Why wouldn’t you take the opportunity to get your book in front of more decision-makers?

After my appointment, I’d always stalk - lurk - um, wait to have additional opportunities. One memorable conference, I had two appointments, but pitched to ten agents.

They were looking for a different genre than my book? I pitched them anyway. Hello - they KNOW the other agents at their agency – if they liked my pitch, they gave me their business card, with the appropriate agent’s name on the back, and told me to tell the that person that I was recommended by them. See? It works!

At the very least, I had the opportunity to practice in front of real live agents, and got more comfortable with my pitch. Honestly, you do this ten times, and you’re going to be more relaxed on the tenth that you were with the first!

So, are you ready? Do you have any pitching stories that will help those going into battle?

HER ROAD HOME cover

Laura's second book, Her Road Home, will release August 1.  Romantic Times gave it 4 stars!

"A minor motorcycle accident leaves builder Samantha Crozier stranded in Widow’s Grove, Ca. While she recovers, she hires mechanic Nick Pinelli to fix her bike. But while recuperating in town, she finds the house of her dreams to buy and restore, and she realizes that Nick just might be the man to go along with it.

With realistic emotions and nicely depicted characters, this is a powerful story."

Want to pre-order the book? (You know you do!!) Here's the links:

Amazon (under $4 on Kindle)
B&N
Kobo

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Fearless Pitching - Part 1

By Laura Drake

You all know me (Ms. 413 Rejections) so I’ll spare you the story. Just know that I have pitched a LOT in my life, and I’m here, fresh from teaching a Pitching class, smack in the middle of conference season, to give you some tips for pitching that will make your pitch so shiny the agents will be digging in their purses for sunglasses.

LOGLINES:

Do you have to have one? No. But they’re a great way to capture a gatekeeper’s attention fast. Your goal is to make them say (or think) “Ohhhh.” How to do that in 25 words or less? It’s not as hard as you might think. Because you’re NOT giving them the steak (the plot,) you’re giving them the sizzle.

Note: In case you need a breakdown of Loglines, Taglines and the like, click here.

There are a couple of different ways to tackle this – choose whichever one resonates with you and your story:

  1. Protagonist, genre, inner conflict, outer conflict, and climax.
  2. Hero, the antagonist, the hero’s primal goal and irony.
  3. Character with a goal and a conflict.

Regardless of which you choose, it must show:

  • WHO the story is about
  • WHAT he wants (Goal)
  • WHY he can't have it (Conflict)

Lee Nordling suggests using a template:

“This is the story about a _____ who __________________, only for _____ to discover _________________.”

 Names:

You only have 25 words, so don’t waste one on the character’s name. It’s much more powerful to use a description; an adjective and a noun:

  • A free-spirit debutante
  • An Alzheimer’s afflicted politician
  • A manic-depressive clown

See how much more compelling that is?

Examples:

  • A comedic portrayal of a young and broke Shakespeare who falls in love with a woman, inspiring him to write "Romeo and Juliet.” Shakespeare in Love
  • An archeologist is hired by the U.S. government to find the Ark of the Covenant before the Nazis. Raiders of the Lost Ark

Other types:

It could be the intriguing premise, stated by combining two disparate references:

“Stephanie Plum meets the Underworld” ~ Darynda Jones, First Grave on the Right

There is a risk to this method, however. It depends on the gatekeeper having read/seen both. If they haven’t, you’re going to get a blank stare, which is NOT the reaction you want!

It could just be an intriguing line from your book – this is the line I used in my query for my debut novel, The Sweet Spot:

“The grief counselor told the group to be grateful for what they had left. After lots of considering, Charla Rae decided she was thankful for the bull semen.”

THE REST:

There are no rules for a pitch, except that it MUST be: Clear & Interesting

That sounds obvious, but the vast majority of pitches I’ve heard have problems with one or both of the above.

CLEAR

There are three parts to a short (also called a one page) pitch.

  • The Logline. It’s the first hook. It’s critical. Place it front and center. It’s the first thing you say to the person you’re pitching to (after introductions.) If you’re doing a query, use italics. You may even want to center it. Your goal is to make them sit up and pay attention, or to read farther.
  • The Setup. WHO are we dealing with? Tell us about the protagonist. What does he/she want? Who is the antagonist? What do they want? How does this thwart the protagonist?
  • The Ending. This is where the paths of a pitch and a query diverge.

In a pitch, you have to tell the ending. This is not a time to be coy. The agent can’t tell if you have a good novel if you don’t tell them the end. Besides, your ending can hook them too!  Your query is different. A query is pure enticement. You’re trying to set them to read the synopsis (which does divulge the ending) and the chapters you’ve enclosed.

You have to convey:

  1. Emotion
  2. Stakes
  3. Conflict

The above will ensure that your pitch is clear.

INTERESTING: 

  • Match the tone to your book. If your book is funny, your pitch had better be. If it’s a drama, make it emotional. If it’s a thriller, it should convey high stakes, and tension.
  • Don’t rely on plot. Think of your pitch as though you’re trying to catch a huge fish, using sewing thread. Sewing thread is not strong. If you try to reel them in using brute force; i.e. This happens, then that happens… they’re going to go away in their head. You’ve lost them. You want to pull them in, but very gently. You do this by instead, telling them why the story is interesting. Sell the sizzle, not the steak.
  • Less is more. If this is a query, break up your sentences. Write short paragraphs. Give them small, interesting chunks – not one long, blah, blah paragraph. If this is an in person pitch, say, five minutes – your pitch should be no longer than three minutes. Leave them wanting more.

PRACTICE:

You’ve got to be able to say your pitch, without reading, without stumbling, and make it sound effortless, like normal conversation. Like a perfectly executed Gymnastics routine, that doesn’t come without LOTS of practice. Tell it to the mirror. Tell it to your toddler. Tell it to the mailman (and yes, I’ve done this.)

In my class, a brilliant student said she practiced by recording it on her phone. You can hear where it needs work.

Tomorrow, I'm going to share tips for what to do on your big day, but this is enough to digest for now.

Does anyone want to throw their pitch out there? Come on...be brave! We'll all offer unsolicited help and feedback.

Cover - The Sweet Spot

Laura Drake is a city girl, who never grew out of her tomboy ways, or a serious cowboy crush. She writes both Women's Fiction and Romance. The Sweet Spot, the first novel in her, 'Sweet on a Cowboy' Series was released by Grand Central in May, and has earned a Top Pick from Romantic Times!

“From the cover and title you expect a sweet contemporary western, but this is a sensitive honest look at a family destroyed by loss, a family that must try to rise from the ashes of their old life and see what they are now – different certainly, but pieces or a unit? Drake’s characters are so real, and so like us, that you’ll take a look at your own life and count your treasures.”

http://LauraDrakeBooks.com  Twitter: @PBRWriter

FB:  https://www.facebook.com/LauraDrakeBooks

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