Writers in the Storm

A blog about writing

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What’s at Stake? Here’s How You Find Out

By Becca Puglisi

Stakes are a crucial part of your story because they define what will happen if the protagonist fails. To build reader empathy, you need this piece in place because when the reader sees what’s at stake, and they recognize why it matters to the character, the story becomes important. It matters

Stakes also create tension when the reader realizes what’s on the line. So when the stakes are referenced early on, readers are more likely to be drawn in and root for the character’s success.

But that empathy connection only happens if the reader can see what’s at stake. And that can only happen if the author knows what’s on the line. Sometimes, it’s obvious. What are the consequences if Sheriff Brody doesn’t catch the shark in Jaws? Death and dismemberment. In the original Inside Out, if all of Riley’s emotions aren’t acknowledged and won’t work together, her identity is at risk. 

But other times, it’s harder to identify what’s at stake in a story. So I’d like to share a simple method for figuring that out.

Outer Motivation + Inner Motivation = Stakes

All you have to do is figure out a couple of key elements for your story.

The Protagonist’s Goal

First: the protagonist’s goal. This is their overall objective. It’s what they’re hoping to achieve: getting the girl, enacting revenge, catching the criminal, etc. This is also called the Outer Motivation because it’s what the character is visibly working toward; everything he or she does is in pursuit of this objective. In The Lord of the Rings, Frodo’s goal is to destroy the one ring. In An Officer and a Gentleman, the protagonist’s goal is to become a Navy officer. The story goal should be pretty obvious because it’s what your character is actively seeking and pursuing.

The Protagonist’s Inner Motivation

But, often, there’s also something internally driving your character toward their goal. This is called the Inner Motivation because its private and is usually related to self-esteem or personal fulfillment. Figuring this out requires some digging into the character’s psyche and their past, but on a basic level, you can simply ask: Why is the goal so important to them?

In An Officer and a Gentleman, why does Zach Mayo want to become a Navy officer? There are lots of possibilities, but the true reason becomes clear when you know his backstory. His mother committed suicide, abandoning him as a ten-year-old. He was sent to live with his father, who was an excellent drinking buddy but not good for much else. And his dad’s military career had them moving all over so he could never put down roots. What Zach craves more than anything is belonging, and becoming a military officer will provide that for him. This is going to meet an internal need that’s missing. Belonging to a group is his inner motivation.

One interesting connection to note: the inner motivation will often point back to a missing human need.

If you’ve followed Angela and me for long, you’ve likely heard about Maslow’s hierarchy of human needs and how it fits into character arc. The full explanation is here, but to summarize, there are 5 needs that are common to all human beings. If any of these are missing, people become vulnerable, and they’ll take action to fill the void. 

So, when we’re thinking about how to create meaningful stakes for a character, it’s helpful to zero in on which need is missing or most important to them—and be sure it’s tied to their inner motivation. For Zach, he’s missing love and belonging. He’s chosen a goal that, if he succeeds, will usher him into a ready-made community. So what’s at stake if he fails? Not belonging—continuing to live in isolation, alone.

SIDE NOTE: It’s important to note that not every protagonist has an inner motivation. This happens a lot in stories that are plot-driven rather than character-driven: thrillers, action/adventure, etc. Think: Indiana Jones, Lara Croft, and vintage James Bond. Those stories are all about the character achieving the goal rather than them growing and maturing, so that internal piece isn’t necessarily needed. In stories like these, the stakes will be very obvious: the end of the world, someone dying, the Nazis getting the Ark of the Covenant and becoming all-powerful, etc.

Bonus: You Can Start from Anywhere

The cool thing about this method is you don’t have to know all your story elements at once; you can start with the inner or outer motivation to figure out the rest of the pieces.

Example 1: Start with the story goal. You know you’re writing a romance with a protagonist who’s looking for true love. What missing human need will be filled if they succeed (inner motivation/human need)?  What’s at stake if they fail?

Example 2: Start with the human need/internal motivation that’s driving their behavior. You know your character inside and out, so you’ve already identified their wound and the human need that’s been compromised. Let’s say it’s Esteem and Recognition. What story goal might they pursue that would fill that void? What’s at stake if they fail to reach their objective?

And now you know how to figure out what’s at stake for your story. Convey that to readers early on, and you’ll show them why the story matters, making it engaging and difficult to put down.

Have you identified the stakes for your protagonist? What’s on the line for them externally and/or internally?

About Becca

Becca Puglisi

Becca Puglisi is an international speaker, writing coach, and bestselling author of The Emotion Thesaurus and other resources for writers. Her books have sold over 1 million copies and are available in multiple languages, are sourced by US universities, and are used by novelists, screenwriters, editors, and psychologists around the world. She is passionate about learning and sharing her knowledge with others through her Writers Helping Writers blog and via One Stop For Writers—a powerhouse online resource for authors that's home to the Character Builder and Storyteller's Roadmap tools.

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Marketing, I Didn’t Hate You Enough – One Author’s Journey

By Piper Bayard

Some of you may recall my previous article where I explored some of the challenges of book marketing and announced that I was going to seek professional help. I would love to come back to you now and tell you that I found the perfect arrangement that led to phenomenal sales without me having to create one more ad on some program that changed its format yesterday, causing me to spend hours I didn’t have trying to figure out the update. However, I only tell you the truth.

What I found was that I didn’t hate marketing enough. I’m sharing my journey, hoping you can benefit from my experience. I also want to learn from the WITS hive mind down in the comments.

What did I buy?

I got the whole package from my professional media company:

  • Amazon Ads
  • Book Bub Ad
  • Pimping to Reviewers
  • Goodreads Giveaway
  • Blog Tours
  • Coaching

Biggest Lesson: The Cost of an Advertising Campaign Is Not the Cost of the Advertising Campaign

I basically bought all the bells and whistles. It cost around $7500 up front. However, that price was not actually the price for the campaign. Let me explain...

The Amazon Hustle

Cow image created from dollar signs signifying "cash cow"

Hiring someone to do our Amazon ads is not the same thing as buying the Amazon ads.

Amazon ads are designed to make money for Amazon, and not necessarily to make money for us. We are just the cash cows to be milked by Amazon, especially because Amazon is literally in competition with us with its own publishing endeavors.

The pros set up three Amazon ads for me on the same book to run concurrently.

One was Automatic, meaning Amazon algorithms determined where it would appear. The second was based on Keywords, which appear according to the search terms shoppers type in. The third was an ad targeted at Products, and it appeared to potential customers based on their searches for other people’s books.

The real hook of Amazon ads is that Amazon only charges for clicks.

In other words, Amazon shows the ad far and wide, but authors are only charged if someone clicks on the ad. Sounds great, right?

The amount an author is charged, called a “bid,” varies and can be set by the author. However, Amazon algorithms make recommendations for bid amounts that can vary from a few cents to a few dollars per click. In my experience, if an author strays too far below the recommended bid, the ads simply don’t get seen. Bids were frequently over $1 and even over $2 per click for my Bayard & Holmes thrillers.

Authors can set daily limits on the ad spend, but $20/day was recommended by the pros. Those charges were in addition to the money spent on the ad campaign.

The pros said it takes around seven impressions before most people click on an item.

It can then take more than one click to sell a book. One advertising pro told me that one sale for every three clicks is an excellent rate.

Amazon keeps a tally in the campaign account online of how much money was spent on ads and how many sales were produced. If an author pays for three clicks at $1.52 per click and makes one sale, the record will show $4.56 spend and $12.99 in sales. Yay! Making money! . . . It looks great on the page and inspires people to create more ads and spend more money. 

However, it’s entirely likely that each book sold makes much less in royalties than it cost to pay for the three clicks it took to sell it. Add to that the fact that almost always, authors put their books on sale for ad campaigns (I did), and every three-click sale loses even more money. As a result, running the three ads cost me an additional $650/month above any return. 

What did the pros have to say about this? They said that the only way to change this trend is to keep those ads running and make sure the keywords are updated regularly. They were happy to provide that service for me for another $400/month if I so chose.

In Summary 

Look closely at Amazon ads and make sure you are not spending more to sell a book than you will make in royalties, or that if you are, you’re doing it with a reasonable expectation that things are going to turn around before you go bankrupt.

Review and Promotional Copies

Another added expense of a campaign are the review copies and promotional copies for giveaways. The reviewers that I met almost always wanted hard copy.

Author copies take a solid ten days to two weeks to arrive. If you’re like me, you like to strike while the iron is hot so occasionally I sprang for retail copies of the things I didn’t have on hand already. Books I had on hand to send cost the price of the author copy plus the cost of postage. By the time I got royalties back for the retail books, sending them was around the same cost as buying and shipping the author copy. That was true even if the author copy was sent directly.

Do that fifteen or twenty times, and there goes another $200.

Reviewers

Friends toasting a book review
Terrific New Reviewer Friends

An option the pros gave me was to hire a paid reviewer. I was willing to try everything so I did. In my case, this was a total waste of money. I don’t think he even read the book. He wrote it up on his website, which I can’t tell that anyone reads, and he put about three sentences over on Amazon for me. That’s it. Definitely do not recommend that!

One positive experience with reviewers, though, was that I met several reviewers who do not charge and who have excellent websites. I have made friends with a few of them, and I look forward to working with them in the future.

Goodreads

The pros set up a Goodreads account for me and put my books up for a giveaway. They also provided me with how-to instructions to continue engagement and build an audience.

The giveaway was successful in that I had a few thousand people enter. It’s on me, though, that I did not continue Goodreads engagement so I cannot speak to how that would have turned out over time. I would love to hear what your experiences are with Goodreads.

BookBub

The pros ran a BookBub ad for me that garnered more than 54,000 impressions and rendered exactly nothing.

I spoke with a couple renowned indie authors I know, and they told me that BookBub is very hit and miss these days. Some had had the same experience as me, even though they had experienced great success with BookBub ads in the past. Do with that what you will.

Blog Tours

The pros also set me up with several bloggers who ran either articles or interviews. Blog comments are down everywhere, so I could not tell that these appearances amounted to much for me or anyone else. These days, the real action seems to be over at Substack.

Person jumping off a high platform
Author After Seeing Post-Advertising Bank Account

As far as I can tell, there is no way for an indie author to hire their way out of spending substantial time and money on marketing. The pros say that "it’s a long game," and they aren’t kidding.

My best advice after my dance with the marketing pros is to first be clear with the fact that while writing is an art, publishing is a business, and businesses take time and money for marketing. The extra twist to the business of publishing is that successful marketing tactics change faster than the weather in the Rockies. What works brilliantly this month might not work at all in another six months.

The pros can definitely help get things started and point us in the right direction at a steep cost, but unless there’s a trust fund to throw down what is potentially a black hole, the bulk of marketing work is still on us authors. There must be ways to do it, but as best I can tell so far, successful marketing is a second full-time job no matter how great the books.

Best of luck, my fellow writers. If any of you hit on the magic marketing formula that makes authors "J.K. Rowling Rich," please do share.

Questions for the WITS hive mind:  What marketing efforts work for you? Does anything work consistently? Has anything worked in the past that no longer works now? Do you see any upcoming trends? Please share your valuable tips in the comments.

About Piper

Bayard and Holmes, author picture

Piper Bayard and Jay Holmes of Bayard & Holmes are the authors of espionage tomes and international spy thrillers. Please visit Piper and Jay at their site, BayardandHolmes.com. For notices of their upcoming releases, subscribe to the Bayard & Holmes Covert Briefing. You can also contact Bayard & Holmes at their Contact page, on Twitter at @piperbayard, on Facebook at Piper Bayard, or at their email, BayardandHolmes@protonmail.com.

Though crafted with advice and specific tips for writers, SPYCRAFT: Essentials is for anyone who wants to learn more about the inner workings of the Shadow World.

“For any author, this is the new bible for crafting stories of espionage.”

~ James Rollins, New York Times Bestselling Author of The Demon Crown

Spycraft: Essentials book cover

All post photos purchased from DepositPhotos by the author.

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How to Write Irresistible Character Relationships

by Lynette M. Burrows

To borrow and slightly twist Samwise Gamgee’s words*, the great stories, the ones that really matter, are stories about people, about their relationships. Relationships are a large part of what your readers relate to because we can’t escape them. We all have relationships with other people. Whether they are friends, acquaintances, enemies, or lovers, your characters' relationships can break a reader’s suspension of disbelief or indelibly mark your reader’s heart.

This is the first of a two-part series that will help you learn to develop unique and compelling relationships by understanding that each relationship is its own entity and how to create compelling relationships in your stories.

Friend or foe, character A doesn’t act exactly the same way when she is alone as she does when she’s with Character B (and vice versa for B.) One key point K.M. Weiland teaches is to make the relationship an entity in itself. Basically, she means treat the relationship as a third character. One way to embrace this idea is to think about how the ethics of a group can lead an individual to behave differently than she would if she were alone.

Knowing what the relationship is and how the group reacts differently as a group than each individual would, will give your story more depth and meaning to your readers.

Relationships are composed of many parts. Some of those parts may not overtly be in the story but will influence every interaction between the characters. First, you must understand that there are many types of relationships.

Types of Relationships

Your characters may only have one relationship or many relationships in your book. Choose the type of relationships you will create for your characters with your story goals in mind. Here are a few types to consider:

  • Parent and child
  • Siblings
  • Romantic partners
  • Friends
  • Teacher and student
  • Mentor and mentee
  • In-laws
  • Neighbors
  • Business Partners
  • Parent and teen
  • Roommates
  • Extended family
  • Doctor and patient

There are many more types of relationships. In longer stories, relationships can be interconnected such as the antagonist is the ex-boyfriend of the big sister or best friend of the protagonist. Revisit the stories you love and look for the clues to the relationships the main characters have.

When you treat the relationship as an entity in your story, the dynamics between your characters will create motivation and movement that keeps your story from becoming too plot driven. 

Example

The story of Tolkien’s Lord of the Rings, is a quest. If Tolkien hadn't created the friendship between Frodo and Samwise Gamgee, it would have been an entirely different story. Tolkien created that relationship out of his own experiences, but that relationship influences how the plot of the story moves forward.

Samwise is a loyal friend and servant to Frodo at the beginning. And Frodo accepts his role as master. 

Over the course of the story, Frodo questions Sam's loyalty and resents his protectiveness. Samwise learns kindness and acceptance from Frodo. Over the corse of the story, Sam also gains confidence in his decisions. As both characters learn, they change, and their relationship changes from master and servant to equals. 

As with any other story writing advice, there is no right way to creating relationships. Nor is there a right number of relationships.

Studies show that in real life, people can have 150 relationships during a lifetime. At any point, in a person's lifetime, only 3-5 of those relationships are likely to be close ones. Each relationship is unique to the two or more people involved.

The number of relationships your character has and forms during your story will depend on the genre, the plot, and the theme or point of your story. Be deliberate about the relationships you develop. Start with the smallest number of characters.

In any story, there are at least two entities, a protagonist and an antagonist. Both of these characters have a relationship with each other, even if it's only as antagonist to one another. Usually, they each also have relationships with other characters.

Once you've identified the relationship between your antagonist and protagonist, identify the other types of relationships you may need. For your story to work, does the protagonist need a best friend or a lover? What about school friends or work friends and neighbors? The easiest and most natural relationships of your protagonist are family members. But unless your story is a family saga, you don’t want all your protagonist’s close relationships to be family. 

Do the same process for your antagonist.

Words of Caution

Unless you are writing super long sagas, you cannot recreate the numbers of, or the complexities of, real-life relationships.

Make certain only one relationship fulfills a specific role in your story. Too many similar relationships can muddle the story so much your reader stops reading. 

You now have a list of anywhere from two to ten (or more) different relationship types, ie characters, to fill in your story. It’s time to make them work for the story. How?

As in real life, story relationships are more complicated than a role or what they can learn from one another. The key elements to making the relationships in your story memorable to begin with interesting groupings of individuals.  

Choose Interesting Groupings

laughing and walking arm in arm down a wide city sidewalk,

By interesting, I mean choose character groups or pairings that will create some tension. (See "Beguile Your Readers with Tension, Suspense and Conflict" for the difference between tension and conflict.) A few ways tension can exist between characters include attraction, natural antagonism, language barriers, or societal rules. 

Look at the pairings in your favorites, in classics, and in bestseller fiction. Examples include: Elizabeth Bennet and Mr. Darcy, Romeo and Juliet, the trio of Harry Potter, Ron Weasley and Hermione Granger, Luke Skywalker and Leia, Tom Sawyer and Huckleberry Finn, or Hawkeye and Black Widow. What causes the tension between each of these groupings? 

Make your main relationship, the one between your primary characters, different from the relationships with side or supporting characters. 

Make Your Characters Individuals

If a character is only developed as “the friend” or “the spouse,” that character will be flat and uninteresting. Every character that shows up as an individual gives your reader another chance to connect. Yes, even the spear carriers, passersby, and crowds should be an individual in some small way. 

Wait, you say? You’re protesting that to make every character an individual will make your book too long and too boring? 

Think about the movie, Toy Story. The main characters, Woody and Buzz Lightyear, have obvious differences that make them individuals. Their roles of cowboy and astronaut influence their actions and dialogue. But Woody has leadership skills, a grasp of reality, and will put himself at risk for others. Buzz has charm and confidence but doesn’t know he’s a toy.

Now think about the side characters. Hamm, the piggy bank, Mr. Potato Head, Slinky Dog, and Rex each display their own personalities through their much smaller but unique bits of action and dialogue. The writers probably know a lot more about these characters and their relationships to Woody and Buzz, but only a little shows on the screen.

Return to that favorite book of yours and look for the side characters and how their relationships come across. How does the dialogue and actions between characters help you understand what their relationship is?

So far, we’ve touched on how each relationship is a unique entity in your story, relationship types, relationship groupings, and making each character an individual.

Overwhelmed yet? Don’t be. You get to decide how complicated and deep each relationship is in your story. 

Creating fictional relationships can be an organic discovery process that you improve with rewrites and practice. You can base your fictional relationships on the real ones you experience or observe. Analyzing other authors’ books for how the relationships work in their books will help you internalize what works for you.

Part Two discusses what components you need to create relationships your readers can’t stop reading about.

Which fictional relationships have you enjoyed the most? Do you write the relationships between characters as a separate entity?

* “It's like the great stories, Mr. Frodo, the ones that really mattered.” Samwise Gamgee, The Fellowship of the Ring, Lord of the Rings, J. R.R. Tolkien

About Lynette

Lynette M. Burrows is an author, blogger, creativity advocate, and Yorkie wrangler. She survived moving seventeen times between kindergarten and her high school graduation. This alone makes her uniquely qualified to write an adventure or two.

Her Fellowship series is a “chillingly realistic” dystopian alternate history. The story follows Miranda, one of the elite who dared to break the rules but in 1961 Fellowship America following the rules isn’t optional. Even the elite can be judged an unbeliever and hunted by the Angels of Death. Books one and two, My Soul to Keep, and  If I Should Die, are available everywhere books are sold online. Book three, And When I Wake, is scheduled to be published in late 2024.

Lynette lives in the land of OZ. She is a certifiable chocoholic and coffee lover. When she’s not blogging or writing or researching her next book, she avoids housework and plays with her two Yorkshire terriers. You can find Lynette online on Facebook or on her website.

Images within the post were purchased from DepositPhotos.com

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