by Penny C. Sansevieri

With new books of every genre being added to Amazon daily, it’s crucial that you understand what makes for good book promotion on the platform and what you can be doing better. A lot of authors begin an Amazon ad campaign without learning trends, updates, and all that goes into a well-performing campaign.… Read the post

by John Peragine

 Amazon can be sneaky sometimes and add new features with little lead time nor explanation. In the past few weeks, some new features have appeared to help authors and potentially harm them. The Big A is a company that wants to keep every cent it makes, hurting authors’ bottom lines.… Read the post

by Penny Sansevieri

Especially around the holidays, take a moment and tweak your keywords/keyword strings in Amazon. Maybe you can’t incorporate any holiday - or Christmas-specific keywords, but tweak the keywords during the holidays and find the strongest ones for your market.… Read the post

Penny Sansevieri

By now most authors know the importance of choosing great keywords on Amazon, but Amazon’s categories are equally important. Choosing the right categories can boost your exposure. And exposure drives book sales.

So, while it’s good to spend a lot of time focusing on keywords, you should also focus on finding narrow categories on Amazon.… Read the post

Penny Sansevieri

As “marketers,” it’s a big part of our job to get more readers, but as you probably have discovered, that’s often a challenge. With so many books and so many titles competing for the same attention, setting yours apart from the pack can be hard.… Read the post