With new books added to Amazon daily, you need to understand what you can do for better book promotion on the platform. Read these Tips.

Amazon often adds new features with little lead time nor explanation. Here's the intel on four of these new programs, their features and how they impact authors.

by Penny Sansevieri Especially around the holidays, take a moment and tweak your keywords/keyword strings in Amazon. Maybe you can’t incorporate any holiday - or Christmas-specific keywords, but tweak the keywords during the holidays and find the strongest ones for your market. Oftentimes searches that include “gifts for…” ramp up in popularity around this time.  […]

Penny Sansevieri By now most authors know the importance of choosing great keywords on Amazon, but Amazon’s categories are equally important. Choosing the right categories can boost your exposure. And exposure drives book sales. So, while it’s good to spend a lot of time focusing on keywords, you should also focus on finding narrow categories on Amazon. […]

Penny Sansevieri As “marketers,” it’s a big part of our job to get more readers, but as you probably have discovered, that’s often a challenge. With so many books and so many titles competing for the same attention, setting yours apart from the pack can be hard. On the flip side, what if you have […]