Today I'm sharing a really fun present to help you to ring in the new year. When I told Laura Drake about the new Microsoft Sway, she about lost her mind. It is extremely creative and cool, but super easy to use. Best of all, it integrates seamlessly with OneDrive and Office Online and it's FREE. Laura […]

Penny Sansevieri Now that everything has turned into 24/7 holiday shopping, you may wonder if it’s too late to get your book onto someone’s *must buy* holiday shopping list. While it’s late in the season to be thinking of your holiday strategy, there are some great things you can still do to nudge sales in […]

by Lynda Bouchard

What can an author learn from a pair of Spanx? A lot.

I was in a mall last week with my aunt and, as we walked through the pantyhose department, I noticed that one brand stood out. Spanx.

How Spanx got noticed and the unique marketing of this product is a brilliant lesson for all authors. Small is the new big.