By J. Alexander Greenwood

An author's website is more than just a digital business card. It is a platform to establish your brand, connect with your audience, and showcase your literary prowess. And what's one of the most effective ways to do all these things?… Read the post

by Lisa Norman

Writers ask me what to blog about all the time.

Recently, I was brainstorming story background (world-building) ideas with a writer. We were having a lot of fun just playing with the story. She stopped and stared at her screen full of ideas.… Read the post

If you use WordPress.org for your website, you were recently prompted to update the WordPress software to a new format. The new format is called Gutenberg (a bold move to compare website software with the printing press, but we'll roll with it), and it operates with a block system.… Read the post

Penny Sansevieri

Have you ever wanted to engage with popular blogs and people in the book biz? Following publishing experts and influencers on social media is not enough—you need to be proactive by standing out. Book promotion and marketing utilizes many tools, but there is one simple and efficient thing you can do that will help you connect.… Read the post

 Piper Bayard

Writers have only two motives—we write to say something, or we write to be heard. One is all about us. The other is all about the reader. In a perfect world, good writers combine both the desire to convey information and the desire to serve the reader by “speaking the readers’ language,” giving the readers what they seek, and making the material easy for them to absorb.… Read the post