Reader expectations are a moving target. Yet the real “secret success strategy” to book sales is very straightforward: give readers what they want. How do you do that?!

James Preston “It’s all personal.”       — Michael Corleone, The Godfather   We’ve all grown up with the image — finger over the button, second hand ticking down as a tense voice says — “3, 2, 1, 0. Blastoff!” It's such an iconic image. I wanted to write about the launch process, because it’s interesting […]