Susan Spann In the publishing world, an "elevator pitch" is a one-sentence (under one minute) pitch an author gives an agent, editor, or reader in order to prompt interest in a manuscript or book. I've heard a lot of these over the years, and I help authors write (or revise) them in conference settings. In fact, […]

Penny Sansevieri What is an elevator pitch and why do you need one? An elevator pitch is a short one- to two-sentence description about the book. It's the briefest of the briefest descriptions you can develop. The reason elevator pitches are important is that we have an ever- shrinking attention span, so you need to […]

REMINDER: Kristen Lamb is guest blogging on Writers In The Storm this Friday! Kristen is the author of best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer . Both books are recommended by the hottest agents and biggest authors in th biz. Her methods teach you how to build […]