September 9th, 2016

Pitch Your Novel Perfectly

Posted In:
Blogging Guests | Susan Spann

Susan SpannSusan Spann

In the publishing world, an "elevator pitch" is a one-sentence (under one minute) pitch an author gives an agent, editor, or reader in order to prompt interest in a manuscript or book.

I've heard a lot of these over the years, and I help authors write (or revise) them in conference settings.… Read the post

April 24th, 2015

Craft an Exceptional Elevator Pitch

Posted In:
Author Marketing | Blogging Guests | Penny Sansevieri

Penny Sansevieri

What is an elevator pitch and why do you need one?

An elevator pitch is a short one- to two-sentence description about the book. It's the briefest of the briefest descriptions you can develop. The reason elevator pitches are important is that we have an ever- shrinking attention span, so you need to capture someone's attention in a very short, succinct pitch.… Read the post


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