Colleen Story shares five reasons why your author platform can do more than sell books (and how it can benefit your writing career as a whole).

Veteran writer John Peragine shares the importance of book reviews, how to protect yourself from bad reviews, and the four reasons you might receive them.

Veteran book marketer, Penny Sansevieri, offers smart strategies to promote your book release this Fall and into the holiday season.

Six questions to ask yourself to figure out the very best author marketing plan for you.

Insightful tips from Barbara Linn Probst on navigating the getting and giving of book blurbs for authors.