by Penny Sansevieri

As we start to look towards the new year, we may be ready to change things up—out with the old, as they say. And when it comes to book marketing, the road to success isn’t always linear. In fact, some of the most memorable authors are the ones who dared to disrupt the conventional approach.… Read the post

The Author's Ultimate Guide to Book Festival Success

By J. Alexander Greenwood

Let’s be real: standing behind a table trying to convince strangers to buy your book can feel as awkward as giving a speech in your underwear. I get it—I’ve done dozens of these and just did it again last month. … Read the post

By Lisa Norman

Do you hate marketing?

Great! I have good news for you: everything we know about marketing is changing, except for one thing: the core best practices. Things that have always been true are still true. All the hacks and elaborate technological hoops are moving and shifting, but I’d like to suggest that this is the best thing that could happen for writers.… Read the post

by Sandy Vaile

As writers, we’re painfully aware that not every story idea that sparkles in our mind turns into a gem on paper. With the intense competition of four million book releases each year, it’s crucial to ensure the idea behind a book is compelling and marketable.… Read the post

by Penny Sansevieri

For most authors, doing local promotion is low on the list of things they’re doing to market their books. And while national media and nationally focused marketing strategies are important, don't overlook the power of local marketing. By targeting your community, you can tap into the support of local businesses, libraries, and media outlets, creating lasting partnerships and gaining exposure for your work.… Read the post