Marketing guru, Penny Sansevieri, shares the eight places every author needs to stake out online to cement a strong author brand.

Author marketing expert Penny Sansevieri shares how to hold onto your (wonderful) Amazon reviews!

Author marketing expert Penny Sansevieri shares practical ideas to create buzz and sales for your books during the holidays!

Penny Sanseveri From a business standpoint, giving something away for free to get a sale may seem counterintuitive. How can giving something away for free help you make money in the long run?   Think of offering those freebies as a marketing expense: the cost of exposure. Free promotions are a great way to get you […]

Publishing a book is a big deal. But, as authors, you already know that it requires an investment not just in time, but in your money. From editing to book cover design and, of course, your marketing efforts, it’s important to you to maximize that investment. And it should be. And, as with all things, […]