Penny Sansevieri

Vanishing Amazon reviews have become a consistent part of being an author. It’s a sadly popular problem, and my blog posts that focus on this issue are still some of our highest viewed. Many authors still struggle with this, even with Amazon relaxing their review pulls.… Read the post

Penny Sansevieri

Yes, the holidays are upon us, but that doesn’t mean you’ve missed all your opportunities to sell a few more books before 2020.

I’ve collected a list of important dates and strategies that work really well with the amount of time we have left and I encourage you to work in as many as you can—you’ll be glad you did when you’re relaxing, happily sipping eggnog and sales keep coming in!… Read the post

Penny Sanseveri

From a business standpoint, giving something away for free to get a sale may seem counterintuitive. How can giving something away for free help you make money in the long run?  

Think of offering those freebies as a marketing expense: the cost of exposure.… Read the post

Publishing a book is a big deal. But, as authors, you already know that it requires an investment not just in time, but in your money. From editing to book cover design and, of course, your marketing efforts, it’s important to you to maximize that investment.… Read the post

Penny Sansevieri

People ask me all the time when they should begin marketing book. So when is really the best time to start? Any book writing and marketing resource will say sooner rather than later. But how soon is too soon?… Read the post