Penny Sansevieri   Have you ever wanted to engage with popular blogs and people in the book biz? Following publishing experts and influencers on social media is not enough—you need to be proactive by standing out. Book promotion and marketing utilizes many tools, but there is one simple and efficient thing you can do that […]

Penny Sansevieri Many authors talk about the complexity of book marketing, but sometimes it doesn’t have to be that hard. Sometimes all it takes is a tweak here or there to give your books a lift. And with this being a new year, maybe it’s time for a new promotional boost that drives sales! Adjusting […]

Penny Sansevieri As “marketers,” it’s a big part of our job to get more readers, but as you probably have discovered, that’s often a challenge. With so many books and so many titles competing for the same attention, setting yours apart from the pack can be hard. On the flip side, what if you have […]

Penny C. Sansevieri If you’ve ever thought that the publishing industry is tough to figure out, you’re not alone. In fact, I once had an author tell me that getting into publishing is sort of like building a house without any plans. There’s a lot of information out there, but it can be overwhelming or […]

Penny Sansevieri According to a recent New York Times article, users spend an average of fifty minutes on Facebook. Fifty minutes! And though this number includes Instagram and the Facebook Messenger app, you can bet that the lion’s share is still spent  on their main platform.  Now more than ever it’s really important to turn […]