Penny Sansevieri

What is an elevator pitch and why do you need one?

An elevator pitch is a short one- to two-sentence description about the book. It's the briefest of the briefest descriptions you can develop. The reason elevator pitches are important is that we have an ever- shrinking attention span, so you need to capture someone's attention in a very short, succinct pitch.… Read the post

Penny Sansevieri

Now that everything has turned into 24/7 holiday shopping, you may wonder if it’s too late to get your book onto someone’s *must buy* holiday shopping list. While it’s late in the season to be thinking of your holiday strategy, there are some great things you can still do to nudge sales in your favor.… Read the post

by Jenny Hansen / @jhansenwrites
(Part 3 in a series of Twitter blogs – click here for Part 1 and Part 2)

At my February writers meeting, we heard Laura Drake (@PBRWriter) talk on getting an agent and Robyn Carr talk about her amazing and varied writing career.… Read the post

By Jenny Hansen / @jhansenwrites
(This is Part 1 in a series...click here for Part 2)

If you’ve been reading my blogs lately you know that, like everyone else, I have too much to do in too little time. I'm sure some of you are thinking, “Oh, cry me a river,” right now but it is true.… Read the post