We've got a special post from the heart this weekend, kicking off a new series here at WITS. Plus, we're giving away something useful. We hope you like it!

A well-written tagline will cause a reader to stop while perusing books and say, "Oh! I must read this." Read on for tips to write great taglines.

A11 is not a publishing algorithm designed to evaluate art, but a retail algorithm to evaluate buying behavior which shapes everything that follows.

Writers who struggle to think up ideas will often envy their prolific friends, but those prolific writers will often envy the friends who aren’t distracted.

Some writers can get away without setting a scene. But most of us cannot. We MUST make sure to orient the reader. Here's how.