Don't build an encyclopedia, build a candy store. Jaime Buckley shares how he uses World Anvil to make readers fall in love with his fictional world.

Kris Maze shares a book marketing strategy that fits both her budget and launch goals for book exposure: a Goodreads Giveaway.

Scams prey on our emotions. Rachel Warmath shares how to spot scammers before they can separate you from your hard earned funds.

A paid newsletter is having a moment and looks like easy recurring income. But is it? Penny Sansevierei shares the possibilities.

Instead of arriving with instruction, a story behaves more like people--no instruction booklet. Sarah Sally Hamer shares her search for the story's soul.