Laurie Schnebly Campbell compares how you entice trick-or-treaters or turn them away from your house to the opening of your book.

Stefan Emunds discusses the psychology writers need to know and apply to storytelling in the second article of the series Storytelling and Psychology.

Lynette M. Burrows discusses how to hook your readers by making your story's character voices work together like the instruments in an orchestra.

Shirley Jump shows us how to make a book so incredibly compelling, the reader can’t put it down, and must stay up until two in the morning to see how it ends.

Lori Freeland gives us pointers on pauses, sentence clarification, places, people, dates, words at the end of a sentence, and dialogue in part 4 of her series.