by Fae Rowen
Years ago, when I attended the UCI Summer Writing Institute, I learned about golden lines. These are the lines you go back and highlight after taking notes in a class or workshop or in a great book. These are the takeaway ideas, the ones you want to remember and implement in your writing.
Every year, after the annual RWA conference, I share my golden lines from the workshops and sessions I attended, so that those of you who were unable to take advantage of the talks presented by experts in writing and marketing are able to share in my experiences.
Here are my golden lines from this year’s conference in New York.
From Skye Warren, an indie author who accidentally grossed over seven figures in sales last year:
Your visibility = conversion (sales). More conversion gives more visibility.
If you don’t already have a closed Facebook reader group, put one together. Ask questions and run polls about your books and your characters. Let these readers in as you get ready to write a new book, with questions about names, book covers, etc.
Use reader quotes in your ads.
Mobile Only ads have the highest conversion (click through to sales site).
Do not spend on a new release or the first book in a series.
Write a bonus chapter for your previous release. Update that book the day before the release of your new book.
Marketing does make a difference.
For more info: www.skyewarren.com/rwa19
Do not write description that is skippable, like, “I was nervous.”
Always tie descriptions to the story.
Use active verbs.
For deep POV, use the five sense like this:
Example: “He walked in the room and I swear I felt a baby kick in my postmenopausal womb.”
Penny Sansevieri of Author Marketing Experts (AME:)
95% of all books are sold through personal recommendations. The micro-influencers have a smaller base, but they are more active.
Put clickable links in your newsletters and the back of your e-books.
Always put a call to action (ask for something) in each newsletter.
Vet your street team by checking their book reviews, that they’ve read all your books.
From Eliciting Emotion Panel of Mary, Winnie, and Reese:
Google up to twenty-one emotions. Our emotions are different because of:
Everything is colored by our emotions.
Your word choices can affect the mood of the scene.
The use of character tells, like in poker, are subtle, but your reader will get it.
The age of your character at their wounding will be the age they will act when the same wounding comes back to hit them again.
What’s the bulls-eye of the scene?
Emotions come from the character, not from the plot.
The external goals keep the characters together. The internal goals keep them apart.
Ramp up the story tension to ramp up the emotions.
Laurie Cooper on Facebook:
Compare your page with similar pages.
Ask your readers how they found you.
When you get a sign up, give them a call to action, like read more, which is a button that takes them to your website and excerpts.
Share teasers with text, then share link not website with the buy link.
Sign up at www.amyporterfield.com for free tutorials.
Get reader permission for anything (quotes!).
Last Three Chapters: Teri Michaels:
The HEA has to be earned.
You can do the wedding/honeymoon after the book ends—makes a great follow-up novella!
We must see the moment that both people recognize they love each other.
What is the best "golden tip" you've heard from a recent class or conference? What "golden tips" of your own do you have to share?
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Fae Rowen discovered the romance genre after years as a science fiction freak. Writing futuristics and medieval paranormals, she jokes that she can live anywhere but the present. As a mathematician, she knows life’s a lot more fun when you get to define your world and its rules.
P.R.I.S.M., Fae's debut book, a young adult science fiction romance story of survival, betrayal, resolve, deceit, and love is now available at Amazon and Barnes and Noble.Fae's second book in the series will be available for pre-order October 1, 2019.
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