You’re book people. Don’t try to deny it—I know you are.
And you like libraries.
Not me. I love libraries. Big ones, little ones, mobile ones, they’re all wonderful, as far as I’m concerned. If I could get that “book smell” bottled, I’d wear it as an aftershave. (Right now my friends reading this are sending up prayers of thanks.)
Today I want to talk about your chances of getting your novel into libraries.
It ain’t so. I’m here to dispel some myths about libraries and to talk about why they’re important to writers of all levels.
Why should you listen to me? Three reasons. First, I’m the writer of a series of thrillers called the Surf City Mysteries. Second, my books are in some libraries, not all, but some. Third, my background is on the other side of the fence too. I have a Masters in Library and Information Science from USC, and I’ve worked in the CSULB University Library.
And did I mention that I love libraries?
When I was in grade school in Fullerton, CA, our neighborhood was visited by a bookmobile. And it was great, a highlight of this kid’s life, truly, not only because there were books, lots of books, but also because there were reading challenges.
Well, that’s all gone now; you just tap a button on your smartphone and Bam! There’s the new Jayne Ann Krentz or Violet Winspear.
No! Don’t you believe it! Nossir, that bookmobile and many of its incarnations (more on that later) are alive and well and so are libraries.
Nope. Why not? Why, because you have the sum total of our knowledge at your fingertips and it’s too much.
When I worked at the Cal State Long Beach Library, I ran the Reserve Book Room and Current Periodicals and filled in on the Information Desk as needed. A typical Information Desk question went like this: “Uh, hi. I want to do a term paper on the Civil War. Do you have any books?”
Tap that into your phone and see what you get! The problem is not finding information, it’s asking the right questions and finding useful information that answers those questions. If that kid ventures into the stacks, she’s going to find rows and rows and rows of books, literally countless articles, and that, friends and neighbors, is not counting the ever-popular web pages.
That’s one reason libraries are so important. Behind the desk there’s an expert who can gently ask questions to help the student narrow the topic and then suggest appropriate sources. The trick isn’t finding information, it’s finding the information you want.
That applies to fiction as well. If the question is, “What’s a good novel?” The expert behind the desk will ask questions that narrow the choices and point the user in the right direction.
Between 2015 and 2018, foot traffic in U.S. libraries has gone up almost 20%. Full disclosure: physical circulation for books and media is down, not by a huge amount, and those numbers are a bit more confusing, but the trend is clear.
So what kind of books are circulating?
|Mystery and suspense||Adult print: 97%||ebook: 85%|
|General fiction||Adult print: 73%||ebook: 80%|
|Romance||Adult print: 73%||ebook: 49%|
There are more categories, but these are the ones we are most concerned with. Note that these numbers are survey-based, and respondents can check more than one category, which accounts for the total being more than 100%. What matters, the takeaway from these numbers, is how well Romance and Mystery do. They’re the top of the list.
That means if you approach a library with a new romance novel, you stand a better chance than with other categories.
Okay, libraries are doing all right—the numbers support that. So you’re self-published or published by a small indie press. You have no chance, right? Wrong! (You probably guessed that; why would Writers in the Storm publish and essay that said, “You’re doomed. Give up now”?)
Let’s talk about how to make that approach, what has worked for me, and then briefly about a means of checking which libraries are stocking your pride and joy. I won’t kid you: The New York Public Library System is going to be a hard sell. But your local branch is another story.
A friend of mine I worked with at IBM is a techie and a marketing guru. One thing he says is, “Remember what you’re asking when you ask someone to buy one of your books.” It’s not the money, in most cases, it’s the time. You’re asking the buyer to spend six or more hours with your book. Remember what you’re asking a library too. Not time to read the novel, but time to catalog it, label it, and put it in the shelf. The only reason they will do that is if the book will attract readers, and of course, if you’re unknown how will they know that? Hmm. Can you spell “Catch-22"?
Your job is to convince the library that, as a local author, you have something to offer that other writers do not. In my case, it’s track record plus a unique bonus. Track record: I can tell you how many people came to each of my signings and where those signings were. You are keeping track of those numbers, right? (If the answer is “Uh, no, not really,” stop reading this essay, pull out that appointment book, and make some estimates. Okay there were four rows of chairs, ten chairs in each, and they were all mostly full, so call it forty people. Then come back to this essay.
You’re back? Good!
Next you need to get acquainted with the library staff. Attend book signings, greet staff members. Keep your eyes peeled for a Local Authors Day. You may have to pitch yourself for the upcoming year, but that’s all right. You’re playing a long game here. And do keep it non-threatening! I can’t emphasize that enough. Avoid introducing yourself with, “Hi, I’m here to sell you my novel. I’ll take a check.” Once the staff is comfortable talking to you and you with them, then mention your new book.
This sounds like a lot of work. Is it worth it? What’s the payoff?
If you’re in this game only to get rich, well, it may not be the best use of your time. But if, like me, you write to attract readers, it is most definitely worth it, perhaps not in terms of direct sales, but in terms of goodwill, the feeling that your work is worthwhile and that you are making a contribution to the ongoing story of our culture.
One of the best moments of my writing career was when the Fullerton Public Library invited me to be part of their Local Authors Day. As I sat and signed books, I thought about that Bookmobile and I could feel the ongoing process, time and space flowing around me.
You can, with some luck and perserverance, do something like that, and, trust me, the feeling you get at that moment will sustain you through many nights where you wake up thinking, “I can never finish this story.”
Yes, libraries and bookmobiles are still going strong, delivering stories to those who might not have access otherwise. And it’s not always a bus or motor home. In South America there’s a gentleman who takes books to remote villages on his donkey. The Biblioburro is alive and well, plodding along remote pathways, carrying stories. Maybe someday he’ll carry one of mine, or yours.
Libraries are literally the repositories of our culture, keepers of the flame.
Did you grow up hanging around a library? Did you sign up for the Summer Reading Program? Did that program have challenges like, “Read a blue book,” or “Read a book about the state where one of your parents were born”? Have you successfully approached a local library to stock your books? Let’s hear about it!
James Preston writes the multiple-award-winning Surf City Mysteries. His most recent work, however, is not part of that series. It’s a novella called Buzzkill, a historical thriller that Kirkus Reviews said is “enriched by characters who sparkle and refuse to be forgotten.” His work is collected by the UC Berkeley University library as part of their special collection, “California Detective Fiction.” For more about the stories, check out his web page, www.jamesrpreston.com. He can be reached at firstname.lastname@example.org.
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