By J. Alex Greenwood
A critical way to build awareness of your work and credibility as a writer is by sharing your ideas, writing, and opinions with people in your niche. Podcasts are an excellent marketplace for ideas — according to PodcastHosting.org, there are two million podcasts out there, so surely there are a few shows that can help you grow your brand by booking you as a guest. The secret to getting booked comes down to answering one question.
While likely not a traditional media organization, a podcast still deserves the same level of professionalism. If the show does regular guest interviews, assume the producers or host gets numerous pitches for guests every week (I know my shows do!). This means you are in competition to get placed, and you need to put your best foot forward by answering this question:
No, I don’t mean you — we already know what’s in it for you to get booked.
When you pitch yourself as a guest, put yourself in the show’s shoes. When they get your pitch, are you telling them you offer something unique? Did you write a book, article, or paper that shares information the show’s audience would find interesting? Did you do a fantastic TedX talk?
If so, tell them about it. Here’s an example:
I’ve recently become a fan of your podcast, and I love the way you talk about _____________. As the author of an eight book mystery thriller series, I think I can add something valuable to the continuing conversation you’re having with your listeners about _______.
In fact, my latest book _____________(link) explores aspects of _______ from a new perspective your listeners may find engaging.
Besides being an author, I’ve been a professional speaker for twenty-two years and pride myself on offering concise, interesting, actionable information for your listeners. Here are a few points I can discuss on your show:
I have guested on several shows on TV, radio, and more recently, podcasts, including The Unnoticed, #Feelings Matter, All In with Rick Jordan, and Business Bros, to name a few. I use an excellent external mic and video camera to provide an optimal listening and viewing experience.
I’ll vigorously promote my appearance on your show to my 1000-subscriber eblast, 8000+ Twitter followers, 1500+ LinkedIn connections, and 4000+ Facebook fans.
I’m happy to chat about any questions you have. I very much want to join you on the show soon. Thank you for your time and consideration.
J. Alex Greenwood
I answered the producer or host’s question of “What’s in it for me to book Alex Greenwood?” by:
Note that my pitch may be a little on the long side. Still, as a podcast producer myself, I appreciate people who send me detailed info to vet interviewees quickly. Your mileage may vary, and you will undoubtedly tweak your approach depending on the podcasts you’re pitching.
After a while, you will also determine what points you need to tweak if you’re not getting the responses you seek. If you get frustrated, seeking out a booking site like MatchMakerFM or paying a PR agency may be an excellent alternative to doing it yourself.
The main thing is, be sure to answer that one question effectively. Do so, and you will very likely see your podcast bookings grow.
Note: I’ve previously covered how to be a good guest once you are booked on a show and tips on finding the best podcast for you. I am the host and producer of the Mysterious Goings On and PR After Hours podcasts. If you would like to be a guest, please visit the websites for more information.
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J. Alexander Greenwood is an award-winning writer, public relations consultant, podcaster, speaker, and former journalist and broadcasting executive. He is best known as the author of the John Pilate Mysteries and host/producer of the Mysterious Goings On podcast and the PR After Hours podcast. Mysterious Goings On was named an Apple Podcasts "New & Noteworthy" show in 2016 and was a 2019 People's Choice Podcast Awards nominee. In 2022 the show was named a Top 5 Literature Podcast by CrowdUltra. Alex has recorded hundreds of hours of podcasts and made numerous appearances on TV, radio, podcasts, webinars, and conferences. He is the author of the Amazon Top-Selling eBook, The Podcast Option.
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