by Penny Sansevieri
Author education is a topic that often gets overlooked in the creative process, but it's a vital aspect that can significantly impact an author's success in the industry. Today, we're diving into why educating yourself as an author is crucial and how it can save you both time and money in the long run.
When you’re knee-deep in the creative process, adding a layer of education to all the work you’re already doing can feel like a lot, I get it. But there’s a reason that I’m so passionate about author education. Let’s dig in!
Without a basic understanding of the publishing industry, authors may find themselves making costly mistakes, such as choosing the wrong publishing options or overspending on production costs. Educating yourself on publishing basics can help you make informed decisions that align with your goals and budget. Now I’m not asking that you become a publishing expert overnight – that’s not the goal here, but you want to know what’s working and what isn’t, and you want to know what the norms are related to publishing options.
Unscrupulous individuals and companies often prey on authors who lack knowledge about the industry. By educating yourself, you can better identify red flags and protect yourself from scams or unfair practices. This includes:
You really want to be aware of marketing tactics that just aren’t reasonable. And I’m not talking about something someone in your writer’s group did that maybe didn’t work as well for you. This is really about marketing scams, because there are a lot of them. And what I always tell authors is if it seems too good to be true, it very likely is.
Preparing for your book's release involves more than just writing the manuscript. Educating yourself on pre-order strategies, early marketing tactics, and platform building opportunities can give your book a competitive edge in the market. Part of why this is important is because things change a lot – and again not asking you to become an expert in any of this, but it’s worth knowing what works and what doesn’t. I also love it when authors focus on their platform, and it doesn’t have to be extensive but it’s absolutely worth the investment of your time.
In an industry filled with flashy promises and marketing gimmicks, author education acts as a safeguard against falling for misleading offers. I mentioned this earlier in this post: if it seems too good to be true it likely is. And by understanding standard marketing strategies and timing, you can make informed decisions about where to invest their resources for maximum impact. If someone is guaranteeing you book sales, or promising you an interview on The Today Show, be wary. No one can promise either.
Education isn’t just about learning but also about empowering yourself to take control of your publishing journey. Whether it's attending writer’s conferences, reading industry blogs, or seeking coaching from professionals, investing in your education equips you with the knowledge and tools needed to navigate the complex landscape of publishing.
And speaking of writer’s conferences – this is something I really love, partly because it’s a chance to dig into some great information, explore new ideas, and connect with other/similar authors.
Now that I’ve shared my thoughts on author education, let me give you some places to either join or follow. All of these folks are rock stars!
And of course, it goes without saying that following the posts on Writers in the Storm is super helpful, but so are the comments. When was the last time you did a deep dive into some of the post feedback? I find in particular, on this site, the comments are always smart and thoughtful – you might pick up a nugget or two!
Author education is not just a luxury; it's a necessity for anyone serious about succeeding in the publishing industry. By investing time and effort into educating yourself, you can avoid common pitfalls, protect your interests, and maximize your book's potential for success. So, whether you're just starting your writing journey or navigating the complexities of book marketing, remember that knowledge is power—and in the world of publishing, it can make all the difference.
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Penny C. Sansevieri, Founder and CEO of Author Marketing Experts, Inc., is a bestselling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU. She was named one of the top influencers of 2019 by New York Metropolitan Magazine.
Her company is one of the leaders in the publishing industry and has developed some of the most innovative Amazon visibility campaigns as well offering national media pitching, online book marketing, author events, and other strategies designed to build the author/book visibility.
She is the author of 18 books, including How to Sell Your Books by the Truckload on Amazon, Revise and Re-Release Your Book, 5-Minute Book Marketing for Authors, and From Book to Bestseller. She also hosts the top ranking podcast Book Marketing Tips and Author Success.
AME has had dozens of books on top bestseller lists, including those of the New York Times, USA Today, and Wall Street Journal.
To learn more about Penny’s books or her promotional services, visit www.amarketingexpert.com.
Top Image by Gerd Altmann from Pixabay
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All true, Penny. The BEST education I ever have received (and still receive), is Margie Lawson (Lawson Writers Academy.) I think I would still be struggling to be a published author if I hadn't met her.
Your topic is right on! Marketing is essential and the rules and opportunitys are constantly changing. It only makes sense that we empower ourselves in the arena. Your points are solid and well-made, especially platform buiding. And the resources you outlined are powerful. I discovered the magic of Jane Friedman years ago when I was contemplating blogging. She is a superstar of insightfulness. I look forward checking out the other resources you recommended as well. I believe in lifelong learning, and I plane to do it ... lifelong! [smile]
Jennifer thank you so much! Yes, she's really wonderful! And check out her Hot Sheet which is great!
Penny, this is SUCH important advice. Authors need to know what's reasonable to avoid being taken in by outlandish promises and outright scams. Thank you for this post!
Sarah you are so welcome and I agree - the scams are SUCH a problem right now. It's ridiculous and makes me really mad.
Great advice, Penny. If more authors sought out education there would be fewer people falling for the ever-present scams.
I discovered Jane Friedman a long time ago. I agree. She is wonderful, and her blogs full of sound advice.
The best thing any writer, especially new writers, can do is learn about the writing business before they receive that first contract or consider publishing their book themselves. Everyone wants a piece of your work, some legitimately, others not so much. Read the fine print! Ask questions, and research every one you consider hiring or working with.
Another expert to follow is Kim Komando. Her daily newsletter is gold. She's a techie guru and knowing how to keep your computers safe is just as important as keeping the writing safe.
IBPA is a wonderful way to get information and discounts! Friedman's book, The Business of Being a Writer, is one I'd be using in a classroom if I were still teaching.
Great article. Great advice, Penny!
Diana thanks so much! I'll check her out, too - lots of great people out there sharing advice!
Penny this is a fantastic post. I'm so glad you mentioned IBPA. I've learned a ton from them. As someone who teaches writers, I've learned that there is always more that *I* need to learn!
I love IBPA and I'm super stoked to be speaking at their conference this year, too! YAH! 🙂
That's awesome!! I always learn from your talks. 🙂
Great reminders!
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