Writers in the Storm

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Tag: Penny C. Sansevieri

Author Education: A Crucial Investment

by Penny Sansevieri

Author education is a topic that often gets overlooked in the creative process, but it's a vital aspect that can significantly impact an author's success in the industry. Today, we're diving into why educating yourself as an author is crucial and how it can save you both time and money in the long run.… Read the post

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15 Smart Author Marketing Strategies to Use in 2024

by Penny Sansevieri

Blocks saying 2024, goal, plan, action are surrounded by festive lights

When someone mentions book author marketing strategies, it sounds complicated and expensive, but it doesn’t have to be! In fact, some of the best things you can do to boost book sales are free! For the new year, work smarter, not harder.… Read the post

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Creating Bonus Content To Double Your Reader Engagement

by Penny C. Sansevieri

Book marketing and promotion can feel like a full-time job, and not one that’s always easy to excel at.

That’s because effective promotion takes consistency and creativity, and it’s challenging to not only stay on schedule, but to continually come up with new ideas.… Read the post

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Why Writing Conferences Matter For Writers

by Penny C. Sansevieri

Conferences for writers

I’m a huge fan of author education, and there’s no better way to further your book marketing and publicity success than attending a writers’ conference. The connections you make at these events are tremendous.

With writers’ conferences finally returning to in-person, now is an excellent time to start planning for your next event.… Read the post

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4 Ways Non-Fiction Authors Can Succeed in the Age of "Free"

by Penny C. Sansevieri

As someone who writes non-fiction and has a longstanding blog where I release free content, I feel I am a great example of an author that has faced and conquered the challenge of convincing people to buy non-fiction books.… Read the post

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