Writers in the Storm

A blog about writing

storm moving across a field

Author: Lisa Norman

Sometimes it's more important NOT to do that good thing

by Lisa Norman

What Should I Do?

Our writing profession is full of Shoulds. You should:

  • post on social media.
  • blog.
  • invest in paid advertising.
  • go traditional.
  • go indie.
  • sell on your own website.

And then there’s the tech advice! You should:

  • use Microsoft word.
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The Truth About Website Growth

by Lisa Norman

two women sharing a secret

Statistics are interesting. Statistics can provide us with valuable information. Like, right now, there are over 8 billion people on the planet and over 1 billion websites (most of which are inactive). One of my favorite teachers said that it only takes 5000 true fans to be famous, although I can’t find any proof for that statement.… Read the post

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Decoding DNS for Writers

by Lisa Norman

A bowl of alphabet soup with the letters spelling DNS, SPF, DKIM, and DMARC

Statements I’ve heard recently:

  • "I keep getting errors from my friend's Yahoo email. Tell her to fix it!" (hint: Yahoo was refusing the person’s email because they didn’t have it set up right…the problem was not on the receiving end, but on the sending end)
  • "Why is MailChimp telling me to do something?
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Stop Wasting Your Marketing Money, Time, and Energy

By Lisa Norman

money and time being wasted

Do you hate marketing?

Great! I have good news for you: everything we know about marketing is changing, except for one thing: the core best practices. Things that have always been true are still true. All the hacks and elaborate technological hoops are moving and shifting, but I’d like to suggest that this is the best thing that could happen for writers.… Read the post

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How to ADAPT to Change in 2024

by Lisa Norman

Time to Adapt on a sticky note with a stack of books and a container of pencils

The one constant with technology these days is that it’ll change much sooner than we want it to. The speed of change is only going to increase over the next year. Adaptability is now a basic life skill.… Read the post

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