by Lisa Norman

Let’s be real: the phrase “email marketing” can make a lot of us twitchy.

We’re writers, not brand strategists. We know how to build rich, emotional worlds—but a newsletter subject line that converts? Ugh. That sounds like a corporate memo, not a love letter to our readers.… Read the post

Feeling Overwhelmed? You’re Not Alone.

I don’t know about you, but last year was a wild ride for me, and, I think, for a lot of writers. Between the tech shifts, ever-changing marketing demands, and the constant pressure to do more faster, it’s no wonder so many of us are feeling drained.… Read the post

by Lisa Norman

For years, authors have been told they must have a website.

And for years, most of us have built them using whatever tools we could figure out—WordPress, Wix, Squarespace, or, if we were really daring, something hand-coded. But as I wrote in "Disrupting Your Author Website" and "Trust in Technology: A Fairy Tale of Open Source", that process has been getting harder.… Read the post

by Lisa Norman

Writers are emotional creatures. We spend our time creating worlds, characters, and experiences, but the emotions we absorb from others often sneak into our creative lives.

​When I’m working on a dark scene in a story, I go to dark places that can be hard to come out of.… Read the post

A Christmas Day Call to Action

By Lisa Norman

Merry Christmas! As you sip your cocoa (or something stronger—I won’t judge), let’s talk about giving your author website the gift of attention. Yes, the holidays are for relaxation, but they’re also a perfect time to think about fresh starts.… Read the post