by Lisa Norman

One of the greatest delights of my business is working with authors, watching stories come to life, watching books come into existence.

Lately, I've been struck by how often we must wait as authors, and how often that waiting takes new authors by surprise.… Read the post

by Lisa Norman

There's a secret power in the traditional book world, a cohort of people who determine the success or failure of published books. And most authors don't even know they exist.

As a small indie publisher, I've been told that if I truly want to succeed, if I want to play with the big kids, I need to gain the favor of a book distributor.… Read the post

by Lisa Norman

Our writing profession is full of Shoulds. You should:

• post on social media.
• blog.
• invest in paid advertising.
• go traditional.
• go indie.
• sell on your own website.

And then there’s the tech advice! You should:

• use Microsoft word.

by Lisa Norman

Statistics are interesting. Statistics can provide us with valuable information. Like, right now, there are over 8 billion people on the planet and over 1 billion websites (most of which are inactive). One of my favorite teachers said that it only takes 5000 true fans to be famous, although I can’t find any proof for that statement.… Read the post

by Lisa Norman

Statements I’ve heard recently:

• "I keep getting errors from my friend's Yahoo email. Tell her to fix it!" (hint: Yahoo was refusing the person’s email because they didn’t have it set up right…the problem was not on the receiving end, but on the sending end)
• "Why is MailChimp telling me to do something?