Writers in the Storm

A blog about writing

storm moving across a field

Author: Lisa Norman

Stop Wasting Your Marketing Money, Time, and Energy

By Lisa Norman

money and time being wasted

Do you hate marketing?

Great! I have good news for you: everything we know about marketing is changing, except for one thing: the core best practices. Things that have always been true are still true. All the hacks and elaborate technological hoops are moving and shifting, but I’d like to suggest that this is the best thing that could happen for writers.… Read the post

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How to ADAPT to Change in 2024

by Lisa Norman

Time to Adapt on a sticky note with a stack of books and a container of pencils

The one constant with technology these days is that it’ll change much sooner than we want it to. The speed of change is only going to increase over the next year. Adaptability is now a basic life skill.… Read the post

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If I Could Learn One New Skill to Change My Life

by Lisa Norman

baby reading a book

I have a magic wand to share with you. If you use it, it’ll change your brain chemistry, make you a more interesting person, fight boredom and dementia, and increase your adaptability, making every day of the coming year just a tiny bit easier.(… Read the post

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Productivity, Deadlines, and the Creative Soul

by Lisa Norman

woman with head on keyboard with rocks stacked on top of head and shoulders

I recently found myself stressing out over a deadline. People who have worked with me know that my body responds negatively to stress... which is sad, because I thrive on it emotionally. I've heard many of my students and clients talk about the pressure of deadlines as well.… Read the post

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Understanding Tech Fundamentals: The Basics All Writers Need

by Lisa Norman

A mouse using a laptop with a trackpad

Two students came into one of my "build your own website" classes. One was geeky and he'd dragged along his friend who described himself as impossibly tech challenged. One of the first things my non-geek student said was, "The internet just doesn't make sense to me.… Read the post

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