Every story has a beating heart, a vision that keeps all the working parts focused on what really matters. How can you be sure yours has one?

Laurie Schnebly Campbell compares how you entice trick-or-treaters or turn them away from your house to the opening of your book.

Don't waste your time. J. Alexander Greenwood covers how to find and evaluate podcasts for appearances to promote your writing.

Eldred Bird discusses the differences between writing terror vs. horror and shares a spooky Halloween themed poem in written and audio formats.

Writing coach and psychologist, Margie Lawson, shares faulty thinking that can derail writers and knock them off their upward trajectory.