August 14th, 2019

4 Ways To Go Deeper With Deep Point Of View

Posted In:
Craft | Marketing | Self-Publishing

by Lisa Hall-Wilson

Deep point of view is powerful and engaging though many find it difficult to do well. The basic techniques of deep point of view have been simplified in blog posts that will heap loads of overconfidence on newer writers. 

The difficult part of learning deep point of view is in knowing when and where to go deep and which tools to use to create the desired effect.… Read the post

August 12th, 2019

The Cover Two-Step

Posted In:
Craft | Marketing | Self-Publishing

Melinda VanLone

As I’ve pointed out a few (thousand) times before, your book cover is a marketing tool ... the most vital one you have in your marketing toolbox. It exists for one reason, and no, it’s not to contain printed pages—you could do that with a shopping bag if that’s all you needed.… Read the post

July 10th, 2019

Should Authors Break Free from the Brand?

Posted In:
Author Marketing | Blogging Guests | Marketing

by Julie Cantrell

The standard advice given to writers is to brand yourself. Find a genre, and stick with it. This strategy has proven successful for many contemporary authors such as Danielle Steel and Mary Higgins Clark, but even Jane Austen had perfected the practice years earlier, and Agatha Christie used it to pen mysteries that ranked her in the sales zone with Shakespeare and the Bible!… Read the post


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