Penny Sansevieri Many authors talk about the complexity of book marketing, but sometimes it doesn’t have to be that hard. Sometimes all it takes is a tweak here or there to give your books a lift. And with this being a new year, maybe it’s time for a new promotional boost that drives sales! Adjusting […]

With people all over the world averaging at least three to four hours each day online, social media marketing is something we just can't get away from. People use their phones and mobile devices for more than half their time online and 90% of that time is spent in apps. They are browsing, cementing friendships, […]

Little did I suspect that texting a non-writing work friend of mine the first pictures of P.R.I.S.M. arriving on my doorstep would start a wonderfulcascade of events. She was at a birthday party for one of our colleagues when she looked at the text. She started squealing and people wanted to know what was going […]

It’s Autumn (finally) and for me, that means a time of reflecting. I like to take the first weeks of September and look back over my organizer and see where I need to make improvements in the new year. Last year it was learning to use Instagram, which I’m happy to say I’ve been doing […]

James Preston “It’s all personal.”       — Michael Corleone, The Godfather   We’ve all grown up with the image — finger over the button, second hand ticking down as a tense voice says — “3, 2, 1, 0. Blastoff!” It's such an iconic image. I wanted to write about the launch process, because it’s interesting […]