Penny Sanseveri From a business standpoint, giving something away for free to get a sale may seem counterintuitive. How can giving something away for free help you make money in the long run?   Think of offering those freebies as a marketing expense: the cost of exposure. Free promotions are a great way to get you […]

Publishing a book is a big deal. But, as authors, you already know that it requires an investment not just in time, but in your money. From editing to book cover design and, of course, your marketing efforts, it’s important to you to maximize that investment. And it should be. And, as with all things, […]

Penny Sansevieri People ask me all the time when they should begin marketing book. So when is really the best time to start? Any book writing and marketing resource will say sooner rather than later. But how soon is too soon? Let’s examine this further. First, not only is it important to understand where this […]

by Penny Sansevieri Especially around the holidays, take a moment and tweak your keywords/keyword strings in Amazon. Maybe you can’t incorporate any holiday - or Christmas-specific keywords, but tweak the keywords during the holidays and find the strongest ones for your market. Oftentimes searches that include “gifts for…” ramp up in popularity around this time.  […]

Penny Sansevieri   Have you ever wanted to engage with popular blogs and people in the book biz? Following publishing experts and influencers on social media is not enough—you need to be proactive by standing out. Book promotion and marketing utilizes many tools, but there is one simple and efficient thing you can do that […]