Penny C. Sansevieri, Founder and CEO of Author Marketing Experts, offers dozens of small tips that can make a big impact on your book marketing.

Veteran book marketer, Penny Sansevieri, offers smart strategies to promote your book release this Fall and into the holiday season.

Reader expectations are a moving target. Yet the real “secret success strategy” to book sales is very straightforward: give readers what they want. How do you do that?!

Author marketing expert Penny Sansevieri shares how to hold onto your (wonderful) Amazon reviews!

Penny Sanseveri From a business standpoint, giving something away for free to get a sale may seem counterintuitive. How can giving something away for free help you make money in the long run?   Think of offering those freebies as a marketing expense: the cost of exposure. Free promotions are a great way to get you […]