by Jenny Hansen
I had a great conversation recently with a writer who said something profound: “I understand writing craft…but I don’t know how to connect it to ME for marketing.”
How honest is that? And why don’t more writers talk about this?
The truth is that every time a reader picks up your books, they’re not just deciding whether to read your book. They’re also deciding whether to trust you as a storyteller.
That decision doesn’t come from your plot alone. It comes from what I call “the story behind the story.”
The Shift Many Writers Haven’t Made Yet
We tend to laser-focus in on the goal of writing a great book. That’s a valid goal. No book, no writing career. But once we’ve written a great book (or two or twenty), our long-range goal is to keep readers coming back, book after book
To get this kind of loyalty requires something deeper.
Readers need to feel things like this:
- “This author gets me.”
- “I feel like I know them.”
- “I trust them.”
- “I know what I’m going to feel when I read their books.”
Let’s put this into "NYT Bestseller List perspective":
- In The Hunger Games, readers don’t just follow Katniss. They read the books and watch the movies for stories about survival, sacrifice, and moral courage.
- In Charlotte's Web, we’re tuned in to see how Wilbur gets saved, and what happens to Charlotte. We’re drawn along by friendship, purpose, and what it means to matter.
Different genres. Different themes. But the same kind of reason why we stay: we trust these authors to take us on a journey. We trust their intentions.
Your Core Story: The WHY Behind Everything You Write
Your Core Story answers a not-so-simple question: “WHY do you write these kinds of stories?”
And I’m not talking about the surface “why.” I’m talking about the real why that drives you to write a book or a series.
Maybe you write:
- Stories where justice wins
- Stories that explore identity and belonging
- Stories that find humor in chaos
- Stories that eradicate shame
Your Core Story becomes the emotional throughline across your work. Your books will often change, but your Core Story doesn’t.
It’s why readers follow YOU, not just your books.
Bestselling Author Core Story Examples
(And yes, I browsed the internet for great examples and picked some favorites.)
1. Suzanne Collins
Core Stories: Exploring the emotional cost of survival, and what it means to stay human in inhumane systems.
How this shows up:
- The Hunger Games series is about survival vs compassion
- She also writes about power structures, sacrifice, moral choice
2. Stephen King
King doesn’t just write “horror,” he writes about what happens when people confront fear.
Core Story: Ordinary people are forced to confront extraordinary darkness (in themselves and externally).
How it shows up:
- It → fear, trauma, childhood vs adulthood
- The Shining → isolation, inner demons
3. Colleen Hoover
Hoover doesn’t just write romance. She writes about where love and self-worth collide, and how that struggle plays out.
Core Story: Love is powerful, but it must never come at the cost of self-worth.
Note: Hoover was a social worker before she was an author. Her Core Story reflects her prior career.
How it shows up:
- It Ends with Us → love vs self-respect
- The characters of that story are forced to choose themselves
4. John Grisham
Core Story: Justice is fragile. Grisham’s characters must decide whether they’re willing to fight for it.
He writes about what it costs to stand for what’s right.
How it shows up:
- The Firm → integrity vs corruption
- A Time to Kill → moral justice vs legal system
5. Kristin Hannah
Core Story: Ordinary women are capable of extraordinary strength in impossible circumstances.
She writes about strength, not just survival.
How it shows up:
- The Nightingale → courage in war
- The Four Winds (and The Great Alone) → resilience in hardship
6. Fredrik Backman
Core Story: Broken people are still worthy of love, belonging, and redemption.
He writes about the humanity underneath behavior.
How it shows up:
- A Man Called Ove → grief, connection
- Anxious People → humanity, empathy
All of these authors are very distinct. Readers may come to their books for the plot, but they stay for the pattern.
Quick summary of the above
Let’s zoom out from these authors’ individual books to their Core Stories:
- Suzanne Collins → survival + humanity
- Stephen King → fear and human darkness
- Colleen Hoover → love + self-worth
- John Grisham → justice vs corruption
- Kristin Hannah → resilience + the strength of ordinary women
- Fredrik Backman → broken people + belonging
They have different genres and different audiences, but each author is exploring a very similar emotional truth across their body of work.
How do you identify YOUR Core Story?
Here are a few questions you can ask.
- What emotional truth repeatedly shows up in my writing?
- What do I care deeply about exploring?
“Core Story” is more than “theme.”
Different books have different themes. But the Core Story is typically something that will show up across multiple books, woven in alongside plot and theme and character. (Once you see your Core Story, you can't un-see it.)
One last question: If someone read ALL your work, what do you think they'd see as your Core Story?
Look for Your “Throughline”
There is absolutely a throughline to your work, and you should know what it is. Instead of asking, “What’s this book about?” ask: “What connects everything I write?”
That throughline is:
- Your brand.
- Your voice.
- The topics you care so deeply about that they show up book to book to book.
These are part of your Story DNA at the author level.
Final Thought
I’ve often told my non-writing friends, “I just want to entertain people with my stories.” And I mean that.
But underneath that surface answer, I’m driven by deeper things.
- A need for clarity: of feelings and communication.
- A desire to lift people up and help them feel seen.
- To speak the hard-to-speak-about things.
There is always a deeper reason behind your work. That’s what “the story behind the story” actually is.
When you understand it, everything changes. Not just how you market, but how you write.
Have you defined your Core Story yet? If so, would you share it with us in the comments? If not, feel free to ask me any questions you have!
About Jenny

By day, Jenny Hansen provides brand storytelling, LinkedIn coaching, and copywriting for accountants and financial services firms. By night, she writes humor, memoir, women’s fiction, and short stories. After 20+ years as a corporate trainer, she’s delighted to sit down while she works.
Find Jenny here at Writers In the Storm, or online on Facebook or Instagram.
Top photo purchased from Depositphotos and edited in Canva.









