Writers in the Storm

A blog about writing

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The Dumb Stories We Tell Ourselves and What To Do About Them

by Johnny B. Truant

I’ve always had trouble coming up with ideas. It’s my constant weakness. Give me an idea and I can articulate the hell out of it, finding all sorts of interesting nuance that bears on the story. But ask me to come up with ideas? No bueno.

I used to do that thing all the time where I’d stare at the blank Page One of a book, then realize suddenly that it’s extremely important that I walk circles in the living room and feed my dog twice.

(Don’t act like you haven’t done this.)

I stated in my last post that the writing life can be a beat-you-up pain in the ass. But the more I thought about it, the more I realized the problems usually come from our emotional reactions to reality, not reality itself.

Yes, you can get rejected and yes, your new book sales can vastly underperform expectations, but chances are the rejection itself or the book sales alone probably aren’t what’s beating you up. It’s probably the associated emotion and the way you react (and then go into a tailspin) that does that. Especially if your day was already kind of crappy when the news hits you.

As writers, we often work alone. When you’re alone, it is easier for emotions to run amok because you are the only one able to change the situation. Unfortunately, my friends, sometimes we are the problem in the first place.

Something we’ve all done

Check reviews. Oh, there’s a bad one. It makes me feel terrible. Then we check reviews again. That same bad one is still there. Now it’s like I’ve gotten two bad reviews.

Look at that voodoo: One bad review, read twice, feels like two bad reviews. Read it a third time and it’s like the same big meathead keeps right on hitting you. Why do we do that? It’s like inflicting freaking black magic on ourselves.

And so I started thinking: What if I could make some white magic to counter it? What if I could thwart the “solo writer freaking out because they don’t have any good vibes to help shake off the bad” situation by making some better vibes for myself?

Friends. Romans. Countrymen. We are creators. We make things up for a living. We exist every day in fantasy lands that other people can’t possibly imagine.

We can use the benefit that our everyday lives are better than hippie trips to our mood-boosting advantage. Maybe, during the days when badness is having its way with us, we could channel our profession’s natural fantasticalness.

Things To Give Up written on recycled paper - including negative self talk

Dealing with misconceptions.

So. Circling back to my argument above. We all have bad days, weeks, and even months, but I believe much of that ill feeling comes from a few very specific, very misguided misconceptions.

Misconception #1

We tell ourselves that we need to force out the writing even when we feel crappy. I do, anyway. As the higher-up pull-out quote says, though, it probably makes more sense to use our creativity to GET OUT of the crap instead of making it one more thing that holds us down.

In other words: Do whatever it takes to find joy in writing when you’re down instead of saying, I must write no matter what, to get the job done!” Writing should uplift us, not be one more rock on our backs.

Misconception #2

The goals we think we should have are often out of whack with our real goals. (See my last post.) I’ll go for weeks disappointed that I’m not #1 at the local Barnes and Noble, then remember that being happy, earning enough, and having a small group of devoted fans and supportive friends is all I actually wanted.

A solution.

We need to allow our working world to be the amazing, magical place it should have been all along. Because if we begin in a bright and sunny place (or, rather, acknowledge that we’re already in a bright and sunny place), any darkness that comes will never stand a chance at defeating us.

Inspiration is everywhere.

Inspiration isn’t just about ideas. It’s about magic, remember?

I’m not talking about magic mushrooms, although I do know folks for whom psychedelics work better than antidepressants. I’m talking about channeling whatever makes your world feel just a bit more peaceful or ethereal, and less like it’s filled with terrible monsters.

But that right there is the whole point: the world feeling more ethereal instead of feeling like a monster.

Its the same world, people. If I feel good and if you, standing right next to me, feel bad, it’s not the world that’s different. The problem lies with the baggage we carry and how it tints our perceptions.

Finding clarity.

Seeing problems and failure all around you is like wearing glasses covered with mud. That’s the state we fall into when we’re alone, spiraling out of control with no one there to anchor us. Those are the times when we fail to see the beauty and magic and inspiration that’s all around us.

What if instead, you could live in a world...

  • ..where everything has something to teach you?
  • ..where everything helps your art instead of convincing you it’s trite and you’re wasting your time trying?
  • What if instead of being constantly discouraged by toxic thoughts, you felt constantly encouraged by the world?

That would be a pretty kickass world.

I have plenty of bad days, but getting my priorities straight (see last post) took away a lot of that angst because it made me see that I’m doing pretty well on my real needs and wants even when my fake needs and wants (the ones the internet and society and comparisonitis give me) are lacking.

And finding a way to feel inspired all the time? Finding a way to use that mindset to face darkness from a place of light and positivity? Well, that was some serious icing on the cake.

Causes and Triggers of Stress and  Anxiety

Searching for inspiration.

Recently, I started writing down one thing every day that inspired me.

It was difficult at first, because I used to think you needed to sit by a waterfall or meditate on a mountaintop to find inspiration. That’s just silly. In truth, there’s a lesson in everything. We’re just too much on autopilot to see it.

Recent Inspiration

Here are some of my recent musings, drawn from totally mundane things around me:

Today I noticed how hollow most of our everyday interactions are. It got me thinking about how every background character in a book has their own backstory, and every backstory could birth a novel.

Today, I learned that my 12-string guitar didnt sound right because I was using the wrong kind of capo to change its key. It made realize that amping up anything creative might be as simple as trying new tools.

Today, I noticed that there is never NO sound, and that instead, a background hum is always present. It made me wonder how unnoticed elements of my books are influencing reader perceptions without me — or maybe them — even realizing it, and how I could use it to my advantage in the future.

Why did I phrase them this way?

They’re phrased the way they are because I started writing them up as posts for my blog readers in the same way some people find benefits in Morning Pages. It’s a word-of-the-day thing for my readers, who tell me privately that seeing what ordinary things I find inspiring actually makes them inspired, too.

Even cooler, there’s a meta thing that happened with this exercise.

Writing “Noticings” helps me to feel more of that daily magic and live in a much better place … but it got even better when I learned how my ridiculous little habit was helping other writers who read my blog, or who listen to the accompanying podcast.

We are not alone.

That's what I think is really the point of all this: We are not alone. But...because creative people are deep thinkers, we often overanalyze things. Or catastrophize things. Or turn everything into a long harrowing story because (duh) we're storytellers.

That's what storytellers do.

But the stories are mostly just stories. If we cut through the garbage we add to our bad days, more often than not we’ll see that we’re making our own madness.

But we’re not alone. All of the other creatives out there are just as crazy as we are. Keeping that in mind takes away a lot of the sting. At least it does for me.

Final Thoughts

I started writing the “Noticings” blog and recording the accompanying Art of Noticing podcast because I was kind of messed up one day and knew I had to do something. But the “something” I chose to do for myself had a ripple effect.

For one, it made me notice my own disempowering stories. I began to see that there’s a lot more to love in a creative life than there is to hate. There’s more joy than there is pain, even when there’s plenty of pain.

When those posts did the same for others, it was like the benefits doubled. So yeah. despite the work I’ll keep doing it. Because community is what this is all about.

This thing we do isn’t easy.

But who cares? I’ll keep doing it anyway.

What dumb stories do you tell yourself? Do you have any misperceptions, writerly or otherwise, that derail you or get in your way? We'd love it if you shared them down in the comments!

About Johnny

Johnny B. Truant is the bestselling author of Fat Vampire, adapted by SyFy as Reginald the Vampire starring Spider-Man's Jacob Batalon. His site at JohnnyBTruant.com publishes his 10-minute Art of Noticing podcast and the accompanying “Noticings” post series, both for writers and other artists.

Johnny's other books include Pretty Killer, Pattern Black, Invasion, The Beam, Dead City, and over 100 other titles across many genres. Originally from Ohio, Johnny and his family now live in Austin, Texas, where he’s finally surrounded by creative types as weird as he is.

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One Word to Guide Your Writing Journey in 2024

Every year here at Writers In the Storm, we picture one word to guide us through the coming year. It might be an action or a belief or a philosophy. Below are our words. We hope you will share yours with us in the comments!

My word for 2024: Observe

Years ago, I was given some wonderful advice, along with a homework assignment from my eighth-grade history teacher, Mr. Morrissey. I remember his name! This is because he made an immense, positive difference in my life with a few statements.

He asked the student sitting behind me, “What color are Miss Lucey’s eyes?” She guessed incorrectly after seeing me five days per week for six years. Amazing.

Anyway, my household was troubled and chaotic. Since I was pretty much ignored at home, having a teacher pay attention to me in a positive manner touched my heart.

For homework he said, “On your way home from school, look for something out of the way and observe it’s beauty.” We didn’t have to write anything down and hand the assignment in, it was just for our benefit.

To this day I try to be observant, and find beauty in the unexpected.

Cheers!

My word for 2024: Lessons

Yesterday, I was doing one of those word search puzzles where the first four words that jump out at you are the ones to pay attention to in the coming year. While I usually give no credence to that sort of thing, these words exactly fit my recent life. My words in order were: family, change, lesson, creation. Obviously, coming off a year of cancer, I've had a lot of the first two in 2023. But it was the last two I pondered.

I've come to believe that the gift to be derived from cancer is the lessons. Overcoming fear. Patience. Gratitude. Believing in kindness. Giving back. Seizing the day - every day. Everything else comes from these things. So, for 2024, I am focusing on the lessons and seeing where they lead me.

Image of a male hand writing on a see through planning board with the words "plan A" and "plan b" crossed out and plan c underlined.

My word for 2024: Pivot

The year 2023 was full of new experiences for me. I found a new publishing adventure and tried public speaking. I wrestled with technology and iterated my writing business, setting up automations and taking them down. And there have been many challenges as I have tried new ways to sell my books, with each iteration of my writing system leading to twice as many questions as I had before.

What? More questions than before? This means we don't ever get it all figured out? *shaking tiny fist* Darn.

More questions, more confusion, more complex systems to understand, all to tell a good story. And I don't feel alone. It seemed like many of our readers, and contributors here at WITS have had similar experiences recently.

Change is inevitable, so having the ability to PIVOT is paramount to finding success and satisfaction in our writing. Whether it is pivoting through paragraphs or strategizing my social media, I need to remain flexible and willing to change aspects of my writing career. And I wish this for each of you as well.

My word for 2024: Adapt

I live in the space between creativity and technology. With the introduction of AI, this entire space looks like the inside of Dorothy's tornado. Fundamental truths are mostly staying the same (connect with your fans!) but everything else in the space is whirling and twisting.

I'm experimenting and exploring. As each new tool comes out, there is a tiny part of me that says, "you're too old for this...." So I must constantly remind myself to adapt! Explore! Have fun! Find new ways of doing things, while protecting my creative heart and that of my students and clients. 2024 is going to be an adventure.

My word for 2024: Intentional

There is no one way up this mountain we call being an author. It can be difficult and draining and incredibly rewarding. In the past, I have used intuition and faith and perseverance to get to where I am but I want to move to the next level.

Intentional means done by design. It doesn’t mean ignore all intuition or joy. During 2024, I will make intentional choices that include intuition, joy, and peace and I will embrace the data that will help me make intentional business decisions on this year’s journey. Intentional decisions will help me climb this part of my mountain.

Image Credits

Top image purchased from DepositPhotos.

Second Image by 742680 from Pixabay

Last Image by Image by Anja from Pixabay

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Essential Digital Marketing Elements for Authors

By Kathryn McClatchy


Are you an authorpreneur looking to increase your book sales and take your author brand to the next level? If you're feeling overwhelmed and don't know where to start, I've got you covered. With years of experience working with authors of all levels, from beginners to best-sellers, both locally and internationally, I understand the challenges you face. As a writer myself, I've navigated the confusing and contradictory advice out there. Let me guide you through it and help you achieve your goals.

Let's dive into the most common concerns I come across and let me give you my responses. After that, we'll explore how you can lay the groundwork for creating a one-of-a-kind marketing strategy tailored to your needs.

You want to sell more books but “sales” makes you cringe. 

Sales is only one facet of marketing. When done right, it’s the final stage and the obvious outcome of a successful marketing strategy. Before focusing on sales, make sure readers know you and your books exist. Focus first on attracting readers who will like you and love your work, and build relationships and community with those readers. Promoting your author brand and books with authenticity and integrity builds trust and encourages readers to not only buy your books but to recommend them to others.

You love talking about your WIP but hate the idea of promoting yourself.

You don’t have to promote yourself, just be yourself and share what you are doing strategically with people who are interested in what you do. It also helps to have author friends to share each others’ books. It’s so much more fun to promote other writers and the books that you love.

You struggle to find more time to write, and don’t want to spend your writing time researching marketing trends which change every six months.

The truth is that digital marketing continually changes as the tools, apps, and techniques evolve. It is a full-time job to keep up with all the research, trends, statistics, current best practices, and more. It’s not that you don’t get it or can’t do it, but if you only do the research once every year or two when you launch a new book, it’s like starting over from scratch every time.

You tried to do your own marketing, but all the “expert” advice from the gurus hasn’t worked for you.

You can do your marketing if you want to, but make sure you’re getting expert advice from those who work with authors' brands. Advice for selling books from publishing houses or bookstores often isn’t relevant for indie-authors. Social media influencers may have millions of followers on a platform, but their purpose and techniques are very different than what you need to build a community of readers and increase book sales. Neither follows nor virality equal book sales.

You desperately want to delegate all the marketing stuff to someone else, but can’t afford to or don’t know who to hire

Delegating some or all of your marketing is still a viable option, even on a budget. Consider bartering services, forming a small group of authors who will share the work, or hiring a marketing coach or consultant for you individually or for your author group. If you choose to hire a marketing professional or agency, make sure they are experienced with authors or personal brands. Let them know your specific goals and budget so they can recommend how to get the most return on your investment.

Now, that brings us to a list of elements to consider when you’re deciding to research best practices and what exactly you need, to DIY, or whether to hire a professional to do some or all of your marketing.

Marketing According to Aristotle’s Rhetoric

The top priority is to evaluate your rhetorical situation. Aristotle’s Rhetoric is just as applicable to marketing as it is to writing and literary analysis

Aristotle's Rhetoric (also published in English as The Art of Rhetoric) is a straightforward read if you want to dive into it. Most of the summaries and overviews I found online are more difficult to understand than the book itself. This one from LibreTexts.org is quite useful, with diagrams and a supplemental YouTube video if you are interested in learning more. To make this applicable to our current marketing needs, I've highlighted the five Rhetorical Appeals and explained how they form the basis of your marketing strategy.

Ethos– who you are as the author, your credibility, your brand.

Before making any marketing decisions, be absolutely clear about who you are as an author, what you want your readers and community to know about you, your work, your themes, and your reputation. Your brand is how you and your work are recognized and described. You have to teach your audience how to talk about you. 

If your brand messaging (not just colors, fonts, and logos) isn’t fleshed out, the other marketing decisions will be inconsistent, and your marketing will not be cohesive or as successful as it should be. This is why what works for one author, genre, industry, etc., usually doesn’t work as well for others.

Pathos– is usually taught as an emotional quality, but it specifically includes knowing your audience’s perspective. 

Once you have clarity on your author brand, you must get clear on who your ideal audience is. Knowing your audience’s demographics and psychographics will give you a much better chance of communicating and building relationships with them. Age, geography, interests, values, worldview, gender, and more factor in. 

We know certain demographics spend more time on certain social media platforms than others. We know Gen X will have very different cultural points of reference than Gen Z. Readers in New York will have a different perspective than those in Wyoming, England, or New Zealand. All may love the same genre, but how and where you market to them will be different.

Logos– the logic, structure, or format of your communication or marketing. 

How you craft your messaging and marketing will vary depending on the format or platform you choose. Each social media platform has a different format, and reader expectations, than the others. Content created for Instagram will not perform the same on LinkedIn or Pinterest. Articles created for a blog will not have the same impact as an email newsletter. 

Your goal may be the same for all the forms, but the logic and structure will need to be adjusted. The goal may be increased book sales, but the logic of the message and where you put it has to be different if your piece of content is targeting new-to-you readers, a warm audience, or your VIP fans. This is why boosting a well-performing Facebook post into a paid ad often has less impact.

Telos– the purpose or attitude of the speaker, or in this situation, your goals and purpose as an author. 

In marketing, we talk about the Know, Like, Trust, and Convert factors. If your purpose is to become known to a new audience, you want to choose a platform that will get you the most organic reach like Instagram, YouTube, or guesting on a podcast. 

If you want those readers who just discovered you to actually like you and your books, you will want to post behind-the-scenes or day-in-the-life stories, quotes, or memes on Facebook, Instagram, X, or LinkedIn. If you are trying to build trust in a warm audience, then consistency in posting valuable long-form content (blog, podcast, or video) might be your best bet. If you are in launch mode for a new release and need to convert followers into sales, then email, Goodreads giveaways, or SMS Marketing might be more appropriate.

Kairos– how the setting, time, place, the overall context, affect your message. 

When you were a teen and wanted to borrow your parent’s car, when did you ask for the keys? While they were rushed, stressed, or in the middle of yelling at you? Or did you wait until they were relaxed and happy, and you had all your chores done? Are you using a social media scheduling tool that tells you when your followers are online to post, or just posting randomly when you think of it? 

Also keep in mind what is scheduled to drop when there is a major holiday or event, national crisis, or act of God. Knowing your audience and whether they are celebrating a holiday, grieving a loss, or riled up politically at the moment will help you decide how or whether your content needs to go out. Several large companies over the last few years took PR hits for scheduled posts that appeared insensitive because of a trending topic or issue, when it might have been seen as humorous or poignant at any other time.

What Does All This Mean For You?

Understanding these rhetorical elements will help you solidify your branding, content, email, research, and social media marketing which will then increase your book sales, or whatever objective you are hoping to achieve through digital marketing. I love applying literary and storytelling devices to marketing as it feels more natural and less “salesy” as authors and is usually best received by the readers we want to attract.

Let me know in the comments if you have any related questions, or if you are interested in additional posts regarding specific marketing topics or tools, and how to apply them to your author business.


About Kathryn

Kathryn McClatchy has been writing since childhood, working in marketing since the 80s, and blogging since 2012 as Unleashing the Next Chapter. She is also the founder and facilitator of the annual Writers Guild of Texas Flash Fiction Contest, host of the Authorpreneurs Unleashed podcast, and coordinates the UtNC Creatives Community on Discord.

Unleashing the Next Chapter has grown into a boutique digital marketing agency serving creative entrepreneurs and their communities through consulting & coaching, strategy, and management. UtNC focuses on holistic marketing with an emphasis on Brand, Content, Email, Research, and Social Media. Kathryn is passionate about helping writers and writing organizations learn how to use digital media to build their brands and serve their communities.

Kathryn is a wife, mother, stroke survivor, and service dog partner. She is happily addicted to books, tea, chocolate, D&D, and houseplants (not consistently in that order).

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